technology

Tech News: Launch Shift Go Debut; Rove iQ Rebrand; Ungerboeck and Hawai'i Convention Center Enhancements

Event technology innovations have been transforming the industry for years now, and the plethora of developments is showing no signs of slowing down. Following is a roundup of recent happenings in event tech.

Launch Shift Go

DAHLIA+Agency has developed the first-of-its-kind workshop geared specifically for tech companies and agencies seeking a thorough understanding of the U.S. events and conferences industry and a solid go-to-market strategy.

Cadmium Teams Up With Bear Analytics to Strengthen Event Tech Offerings

Event software provider Cadmium partnered with Bear Analytics to bolster the digital product and service offerings of both organizations in the event technology industry.

The partnership, which facilitates the connection between users of Cadmium technology and Bear Analytics’ Bear IQ platform, enables data-driven decision making for organizations evaluating the effectiveness of their event and online learning programs. 

VenuIQ and akire Productions Unveil Partnership to Create New Technologies for Live, Hybrid and Virtual Events

VenuIQ, a leading platform for live, hybrid and virtual events, and akire productions, an event production agency, announced a strategic initiative to accelerate growth, create new technology for the industry and produce a variety of events.  

JUNO Secures $10 Million in Funding to Further Its Mission to Serve Networked Communities

Leading digital engagement platform JUNO has secured $10 million in Series A funding, led by global software investor Insight Partners, that is aimed at advancing the company’s mission to serve networked communities, ultimately allowing users to engage in integrated physical and digital worlds.

Shepard Partners With Bear Analytics to Empower Event Professionals With Actionable Insights

Shepard, the third-largest event services provider in the U.S., has teamed with  Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help event professionals address the ever-important aspect of event data to drive success. 

MeetingPlay + Aventri Acquires Eventcore to Create End-to-End Event Management Platform

Event tech powerhouse MeetingPlay + Aventri (MPAV), which merged earlier this year to provide a comprehensive event planning and management solution for virtual, in-person and hybrid events, purchased eventcore, a leading event registration platform for organizations looking for customized solutions for the most complex events.

Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round

Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.  

Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.