EXPERTS & OPINIONS
Mar 19, 2025
Event swag has the power to elevate brands and leave a lasting impression. When done right, it can create goodwill, build brand loyalty and ensure attendees remember the event long after it’s over. However, too often, organizations give out cheap trinkets that quickly become landfill fodder.
Swag fatigue is real. Even higher cost items like insulated water bottles can be unappreciated when they become oversaturated. How many hats, key chains or pens do people really need? These items often have a short lifespan, discarded shortly after they walk out the event doors. Worse still, low-… more
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Feb 26, 2025
The ongoing technological transformation of events is a major reason why more and more enterprises are making virtual events a core part of marketing and sales strategies. With an increasing number of businesses embracing virtual events, the industry is experiencing rapid growth, growing at an estimated CAGR of 25% from 2024 to 2031.
From virtual conferences to company meetings to product launches and more, enterprises are leveraging virtual event technologies as powerful tools for connecting and engaging with key audiences.
As event technology continues to evolve, new trends and… more
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Feb 12, 2025
As we move forward into the New Year, I want to take my time registering a few predictions for posterity—Google, take note! Some are bold, and some not-so-bold. And for most, I’m hopeful I’m right because they could all have a positive impact on our industry. So here goes, in ascending order of boldness.
5. Events and Commercial Alignment
Events and marketing teams have always enjoyed some level of collaboration. When it’s good, we are besties (think Wolverine and Deadpool), priorities line up nicely, and event programs get the resourcing they deserve as a strategic driver of growth (… more
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Jan 29, 2025
Like the throngs of others in our field, I methodically climbed the corporate ladder of success from one of the lower rungs. Much to my surprise, the return to work after COVID presented an incredibly fluid environment which allowed for dramatic planned—and unplanned—career pivots.
I helped to open the first trade show in New York at the Javits Center after the pandemic, and it was a period of quiet chaos and low-level lawlessness. It was kind of like working the wild west and is still a bit that way today. In this new environment of creating up-to-date rules on the fly and methodology… more
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Jan 15, 2025
The medical meetings industry stands at a crossroads, with its future shaped by political, economic, and social factors. Whether under the influence of Trump, Kennedy, or Oz, planners must remain agile, embracing new trends while ensuring that the core values of scientific rigor, transparency, and inclusivity are upheld. By fostering dynamic and forward-looking discussions, the industry can continue to serve as a vital platform for advancing global healthcare and public health priorities.
Donald Trump’s influence on the medical meetings industry will depend on multiple factors, including his… more
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Jan 02, 2025
The physical event circuit has made a strong comeback after years of disruption caused by COVID-19. But even with the resurgence of in-person gatherings, the virtual event space continues to thrive as evidenced by 93% of event marketers planning to invest in virtual events through 2025.
As virtual events shift from being an alternative to in-person gatherings, they must evolve to engage audiences effectively on their own terms. For corporate organizers who prefer the pre-recorded session approach, they can achieve this by focusing on the most substantive element of virtual events: video… more
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Dec 11, 2024
When you plan and execute four signature events for two different audiences in 12 months, a few key learnings rise to the top. At Maritz, we know that every event is a chance to learn more about our guests and adapt to their individual wants and needs. With that in mind, here are three things that can help set your event apart from the rest.
Design your agenda for maximum engagement and maximum downtime.
Keep the sessions short and sweet–you’d be surprised how succinct people can be when the clock is running.
Provide ample breaks. Guests want to be at your event, but they also… more
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Nov 26, 2024
When it comes to corporate events, planners and marketers can sometimes get stuck with all their focus on one audience: the attendees. While the attendee experience should be top of mind, speakers are another important eventgoer who often gets overlooked.
Speakers are the driving force behind the content that shapes an event’s success. They invest significant time and energy, often juggling their regular responsibilities to share their expertise and insights. Beyond the nerves of presenting, they manage everything from crafting engaging content to coordinating technical details. Since… more
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Nov 13, 2024
After a global pandemic changed the events industry forever, corporate event planners now face growing pressure to demonstrate their value through measurable outcomes. Yet only 31% of marketers are satisfied with their ability to unify customer data, according to Salesforce’s State of Marketing Report. This challenge is especially evident for corporate event planners managing vast amounts of data, from registration to session attendance and post-event surveys.
To unlock the potential of this data and deliver personalized, impactful experiences, a strategic approach to collecting, analyzing… more
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Oct 30, 2024
MAD Event Management recently hosted the 2nd annual Sustainable Events Summit, which brought together leading industry associations, event organizers, suppliers, and more to share best practices and innovations in the growing field of sustainable event management.
As with many conversations about sustainability, especially around election time, politics and policy were front and center. Why? In 2024, 2,841 bills related to climate policy were introduced in state legislatures nationwide, with 312 of them becoming law. On Capitol Hill, 738 climate-related bills have been introduced thus far… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more