Partner Voices
Mar 10, 2023
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
Corporate Event News had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to… more
Jan 27, 2023
From mind-blowing architecture to cutting-edge technology, Las Vegas is showing its commitment to delivering world-class attendee experiences with over $4.5 billion investment in new landmarks, hotel additions, and updates to existing venues taking place in 2023 and beyond.Just over the past two years, Las Vegas gained 2 million square feet of new trade show, convention and meeting space with the addition of the West Hall Expansion of the Las Vegas Convention Center, Resorts World Las Vegas – Hilton, Conrad & Crockfords, CAESARS FORUM, The Venetian Resort’s Stella Studio, and others. “… more
Dec 13, 2022
Located in beautiful North Carolina, Harrah’s Cherokee is the perfect mountain getaway with breathtaking views of the Great Smoky Mountains and new additions to its resort and conference spaces sure to elevate any meetings or event.
Completed in 2021, Harrah’s Cherokee’s latest $330 million expansion project introduced an entirely new fourth hotel tower, The Cherokee, as well as an additional 83,000 square feet of meeting space with the Cherokee Convention Center. The Cherokee tower brings with it 725 rooms and 70 luxurious suites spread out over 19 floors for a grand total of 1,800 rooms… more
Sep 11, 2022
Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.
Renewed Rooms
The newly enhanced rooms at Harrah’s blend the casino’s upscale brand of hospitality with more coastal and vibrant elements,… more
Aug 04, 2022
The Las Vegas Strip has long been a beacon of innovation, adaptability, and singular experiences. In 2022, Caesars Entertainment has continued to play its part in maintaining the destination’s stellar reputation by hosting the NFL Draft earlier this year at CAESARS FORUM – the company’s newest and largest conference center – and ushering in a cornucopia of renovations and updates such as the transition of Bally’s to Horseshoe as well as new restaurants and entertainment offerings.
Dining to Delight
The mecca of celebrity chef dining, Las Vegas has continued to welcome a veritable… more
May 17, 2022
In Las Vegas, Caesars Entertainment continues to innovate with more celebrity chef options, must-see entertainment and continued refresh of its impressive selection of modern, luxurious rooms. Additionally, the premier brand just received national attention with the NFL Draft took place at the front steps of their largest conference space, CAESARS FORUM.
As the first Official Casino Sponsor of the NFL, Caesars Entertainment, Inc. hosted the sporting event on The Strip provided fans the opportunity to celebrate their favorite teams and bet on all the action with Caesars Sportsbook.
For… more
Apr 04, 2022
With trade shows and in-person events making a comeback, Las Vegas has set the stage for unmatched experiences with innovative and affordable venues that can bring even the boldest vision to life. Here are some of our favorites for hosting everything from inspiring keynotes to small group meetings to gatherings under the stars.
Show Ready
In the heart of the Las Vegas Strip, CAESARS FORUM is among the newest conference centers in the city with direct access to The LINQ Hotel + Experience, Harrah’s Las Vegas and Flamingo Las Vegas Hotel & Casino via a sky bridge. Featuring the two… more
Mar 01, 2022
Las Vegas kicked off 2022 with multiple successful in-person events, once again proving the city’s designation as the number-one trade show destination in the U.S., and the importance of industry to the economy.
The world’s most influential technology trade show, CES 2022 returned “home” to Las Vegas in January, welcoming over 2,300 exhibitors at 11 indoor and outdoor venues. It was truly a global event, with over 30 percent of attendees traveling from outside the U.S.
“The CES show floor buzzed with the joy of human interaction and a five-sense innovation experience with products that… more
Nov 11, 2021
A data-driven approach coupled with industry-wide commitment to safety have been instrumental in the return of large professional events to Las Vegas, facilitating innovation and growth and accelerating the nation’s economic recovery.
Between June and September, the city has welcomed back a number of large trade shows, including World of Concrete, Summer 2021 Las Vegas Market, MAGIC, OFFPRICE Show, Vision Expo West and PACK EXPO, among others. The Las Vegas Convention Center alone hosted 25 events, and 22 more events are planned through Jan. 2022, with over 515,000 attendees expected. Open… more
Sep 13, 2021
Imagine if sponsors and exhibitors kept returning to participate at your events. Isn't that every event planner's dream?
This is possible! All you need is to identify the outcomes a sponsor or exhibitor wants and help them reach their goals through a consistent approach.
Getting visibility and generating sales/leads are two common event goals sponsors and exhibitors have. Below are five ways to help them achieve these goals.
1. Promote on social media and email
Helping sponsors and exhibitors meet their goals is a process that can start long before the event. You can promote their… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
Corporate Event News had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to more