News

Apr 22, 2019
Some days it can feel like everyone on your team is dancing to their own rhythm. While each one is creative in their individual realms, they’re not syncing well together; maybe someone’s grooving to Cardi B while another person jams to Creedence Clearwater Revival, making for a less than pleasurable mix. Sound like your team? Then it’s time to call in teambuilding master Amani Roberts. Roberts, a professionally trained DJ, is the founder of The Amani Experience, a Los Angeles-based company that specializes in bringing teams together through music. Working with corporate groups and events… more
Apr 19, 2019
Feeling powerless to make your events more sustainable? Want to make your events greener without having to ask your boss for permission or spending more money? In her recent webinar, “5 No-Cost Ways to Green Your Events,” Julia Spangler, sustainable events consultant, offered tips for accomplishing just that, providing actions that event planners can implement right away to create more Earth-friendly events. “Sustainable, zero-waste event planning can provide unexpected cost savings related to printing, event supplies, catering orders and more,” Spangler said in the webinar. “They may even… more
Apr 18, 2019
Uber is making it easy for corporations to pick up the tab for employees, clients and partners — and opening up new realms of possibilities for event transportation — with its new Uber Vouchers feature. Rather than hiring a van or shuttle service for small groups, you can offer them the convenience and flexibility of car service. Some applications for planners that immediately spring to mind are airport transportation, customer dinners and getting staff to wherever they need to go, on time. From the attendee perspective, this means no longer having to wait for a bus that only runs every 30… more
Apr 17, 2019
IBTM China, which will be held Aug. 28-29 at China National Convention Centre (CNCC) in Beijing, is now accepting applications to its Hosted Buyer program. The program is open to senior event planners who have interest in bringing their meetings, events, conferences or incentives to the China and Asia Pacific region. The 400 chosen hosted buyers will participate in over 9,000 pre-planned meetings (30 apiece) with approximately 380 exhibitors during the two-day long event. These exhibitors represent destinations and industry organizations from around the world, with the majority representing… more
Apr 15, 2019
Last month, Core-apps celebrated its 10th anniversary as a company. While a decade of success is a proud accomplishment for any company, it might as well be 100 years in the world of technology, which changes on a nearly weekly basis these days. In honor of this significant milestone for Core-apps (which was acquired by Community Brands earlier this year, but will live on as a brand under the Community Brands’ umbrella), we talked with Wayne Crawford, Core-apps’ veteran vice president of sales, to get his thoughts on the top 10 technologies that have changed trade shows over the last 10… more
Apr 12, 2019
Back in April 1970, the first-ever Earth Day was started as a way to protest the negative impacts of industrial development on the environment. Now, nearly 50 years later, Earth Day is a globally recognized event, with an estimated 1 billion people in 192 countries taking part in the world’s largest civic-focused day of action. Monday, April 22 this year is the official day of celebration, but anyone in the events and travel industry can take inspiration from these programs and events to keep a more planet-focused mindset year round. With that in mind, here’s a round-up of what hotels,… more
Apr 11, 2019
Wine regions around the country have many beautiful hotels and gorgeous convention spaces to choose from. But when you’re searching for a more unique corporate event venue, perhaps for a board retreat, more unusual locales can fit the bill. Check out these five inspiring locations — with outstanding vino, to boot. Benziger Family Winery When Heather Pilcher of Blue Spark Event Design was searching for a unique venue for a makeup/skincare client based in New York City, she turned to this winery in Sonoma for its wine cave. Held last May, the event included a happy hour, a three-course plated… more
Apr 09, 2019
User conferences and other corporate events pulse with energy and excitement, creating buzz at the event and FOMO for those who didn’t attend. Keeping that few days of energy going throughout the year can help event planners draw more attendees to future events and strengthen the event brand. Brand extensions are effectively a blend of social media, digital marketing and event marketing channels — and can even extend to account-based marketing, with microsites and specialized content. Many event planners are using brand extensions to give more life to their face-to-face events and connect… more
Apr 08, 2019
On Thursday, April 4, meeting professionals around the world came together to celebrate our great industry on Global Meetings Industry Day. More than 230 GMID events spanning 42 countries were held on this international day of advocacy. Research from Oxford Economics affirms that face-to-face meetings across 180 countries contributed $1.5 trillion of GDP in 2017. The research also shows that meetings support 25.9 million jobs worldwide. I had a great time at the Bay Area GMID networking event, catching up with old friends and making some new ones. Here is a quick recap from #GMIDSF and… more
Apr 05, 2019
London-based event lead capture startup Akkroo has been scooped up by Phoenix-based demand orchestration company Integrate for $34 million. Akkroo’s digital lead collection solution, which allows sales teams to expediently capture and process leads in real time using the Akkroo iOS and Android app, will soon be “integrated” into Integrate’s customer offerings with the goal of bolstering its demand orchestration capabilities, according to company officials. “Revenue acceleration happens when you unify the top of the funnel,” said Jeremy Bloom, Integrate founder and CEO. “With this… more