industry-news

MAD Event Management and Messe Düsseldorf North America Team Up to Launch New Business Events In Detroit

The city of Detroit is about to become the launchpad for a host of new B2B and B2C events. The June 7 announcement follows the formation of a new partnership between New York-based MAD Event Management and Messe Düsseldorf North America, which plans to launch and incubate new conferences and shows in the Motor City with the support and under the guidance of the Detroit Metro Convention & Visitors Bureau leadership.

Study: Attendees Planning to Return to In-Person Events Sooner Rather Than Later

Optimism about the events industry is transforming from anecdotal to data-driven. A new report from Freeman, which has been tracking attendees’ temperatures about returning to face-to-face gatherings for the better part of a year, shows the strongest signs yet that the great recovery may happen sooner than later.

While virtual aspects of shows won’t disappear with COVID-19, the eighth iteration of Freeman’s research since the pandemic began shows the highest willingness yet to attend live events. Key findings include: