News

Sep 03, 2017
The Aloft Philadelphia Downtown, a new, contemporary hotel in the former Liberty Title & Trust Building on Philadelphia’s iconic North Broad Street, opened for business on Aug. 31. The new hotel features a modern, free-flowing design, while maintaining details from its 1925 construction such as the second-floor lobby’s grand ceiling and colossal windows. Directly attached to the Pennsylvania Convention Center, Aloft Philadelphia Downtown is particularly convenient for small corporate events. The hotel offers 1,200 square feet of flexible function and event space: Exchange (644 square… more
Sep 03, 2017
Most companies often hire an advertising agency to execute their external messaging, but what about internal messaging? Encore Live, an event services company, has created the role of culture agency to help organizations deliver their internal messaging more effectively. The term “culture agency” was coined by Davis Ridley, Encore Live’s PR and marketing manager, to help prospective clients better understand the services that the agency delivers. A culture agency can be defined as a group of creative individuals dedicated to understanding a company’s unique culture and helping to execute… more
Sep 03, 2017
Out with the old and in with the new. Nowhere has that expression been more accurate than in Las Vegas, where hotel and meeting space makeovers practically are routine. Case in point, the Monte Carlo Resort and Casino, currently undergoing a $450 million revamp and rebrand project that will transform the 21-year-old property into a luxury resort by the end of 2018. Last spring, MGM Resorts International and New York-based Sydell Group announced their partnership to reimagine and transform the Monte Carlo into two distinct new hotel experiences: Park MGM and a Las Vegas version of Sydell’s… more