event-planning

Crisis Communications: The Most Important Tweet

When disaster strikes, people need to know what is happening and how they should proceed. In late February, I attended a workshop at the MPINCC Annual Conference & Exhibition entitled “Crisis Communications: The Most Important Tweet.”

Alex Plaxen, MTA, president and founder of Little Bird Told Media, initially asked three questions of the event professionals in the room:

AccorHotels: a Growing Presence in North America

When a top leader makes his grand entrance to Walk the Moon’s “Shut Up and Dance with Me,” you know it’s going to be a fun conference. Indeed, Chris Cahill, CEO of luxury brands for AccorHotels, set the stage for a creative four days of meetings, talks and workshops at the brand’s seventh annual Global Meetings Exchange (GME), held Feb. 28-Mar. 3 in Montreal.

iJET Report Shows Lag in Meetings and Events Risk Management

A recent industry-wide survey from iJET International showed a lower-than-expected focus on preparedness around meetings and events. The resulting report reveals that most organizations and companies in this space are not meeting minimum standards of risk management protocols for attendees.

The survey was sent to approximately 6,000 meeting planners, meeting planning companies, and meeting and event decision-makers from corporations, iJET stated. More than 400 responses were received.

Key findings include:

Designing Events with Attendee Appeal

One of the keys to event success is understanding your attendees. Who are they, why are they registering for your event, and what do they hope to take away when the event is over? Knowing the answers to these questions will help you design an event that will exceed your attendees’ expectations.

For corporate events, it’s common to design content around your attendee personas or audience segment, but have you thought about your attendee profiles when designing the event experience?

Event Recap: Storytelling Takes Center Stage at MPINCC Annual Conference & Expo

Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The association’s mission statement is to provide the best education, experiences and relationships to help members produce the best meetings and events.

MPI Chapters provide an education and networking link between members in a specific locality, including newsletters, directories, and monthly educational programs. Many chapters also host a yearly educational event designed to bring together local members.

Event Planners Tell How to Take a Bite Out of the Big Apple

New York. The city that never sleeps. The city that crams 3.9 million people into Manhattan’s 23 square miles on any given weekday. It can pose more than a few logistical challenges for corporate event planners, but at the same time, can open the doors for truly unique event experiences.

I spoke with several veteran New York City independent event planners, who shared some best practices for overcoming the challenges that make planning corporate events in New York a unique experience.

Benchmarking the Journey to Strategic Meetings Management

As the ongoing quest for business efficiency continues, it becomes more important for larger organizations to chart their course to implementing a Strategic Meetings Management Program (SMMP).

The Strategic Meetings Management Program (SMMP) moniker was created by the Global Business Travel Association (GBTA). An SMMP is a disciplined approach to managing enterprise-wide meeting and event related processes, activities, metrics, standards and supplier strategies to achieve business objectives, quantitative cost savings, risk mitigation and optimal service levels.

Outlook 2018: Experts Predict Changes in Many Areas of Corporate Event Planning

Corporate event planners are looking ahead to what the new year may hold—focusing on the dates saved on their calendars. How can they make these events pop? What trends will impact how they plan memorable experiences for their clients? 

Corporate Event News spoke to expert planners to see what trends they predict will impact the industry in the coming year. 

Karen Shackman of Shackman Associates New York predicts last minute events will demand more luxury.

Rymax Announces New Premium Incentive Brand Partnerships for Corporate Gifting

Rymax Marketing Services, Inc., the largest national manufacturer’s representative in the incentive industry, has added eleven new brands to its portfolio of in-demand rewards products.

Need some high-end gifts for an upcoming event? Event professionals work with Rymax to source the perfect gifts for incentive programs, sales kickoffs, executive events, loyalty programs and more. The company can customize a selection of unique gifts for clients, from bulk orders to the creation of unique merchandise bundles.