event-planning

MCI Group Acquires Majority Stake in ONE Communications and Marketing Group

MCI has added the Middle East-based ONE Communications and Marketing Group (ONE CMG) to its portfolio of brands.

ONE CMG is formed of industry leading agencies across advertising and brand communications, digital marketing, content marketing and video production, public relations, events and publishing. The acquisition brings Turret Media, Saluki Media, tmh, ONE PR and ONE Digital under the MCI umbrella.

Ajay Bhojwani, managing director of MCI Middle East, believes that the collaboration with ONE CMG will further strengthen MCI’s presence within the region.

SET Experience Group Expands Offerings with Custom Fabrication Shop, Bespoke

Bringing a brand story to life within a physical location is the ultimate goal of all corporate events.

Bespoke, a custom fabrication and full-service production support shop recently launched by SET Experience Group, aims to do just that. SET Experience Group is a full-service brand experience agency that also includes SETSET Live, and ASK.

River Cruise Ships: Unexpected Incentive Meeting Venues

Have you ever held your incentive program – or considered holding it – in an unusual venue?  Unique, unusual, and unexpected are all words used to describe venues that fall outside the boundaries of the typical hotel, ballroom or convention center facility. Many incentive planners are looking to develop programs that can provide unique, immersive and exceptional experiences to their groups.

Crisis Communications: The Most Important Tweet

When disaster strikes, people need to know what is happening and how they should proceed. In late February, I attended a workshop at the MPINCC Annual Conference & Exhibition entitled “Crisis Communications: The Most Important Tweet.”

Alex Plaxen, MTA, president and founder of Little Bird Told Media, initially asked three questions of the event professionals in the room:

AccorHotels: a Growing Presence in North America

When a top leader makes his grand entrance to Walk the Moon’s “Shut Up and Dance with Me,” you know it’s going to be a fun conference. Indeed, Chris Cahill, CEO of luxury brands for AccorHotels, set the stage for a creative four days of meetings, talks and workshops at the brand’s seventh annual Global Meetings Exchange (GME), held Feb. 28-Mar. 3 in Montreal.

iJET Report Shows Lag in Meetings and Events Risk Management

A recent industry-wide survey from iJET International showed a lower-than-expected focus on preparedness around meetings and events. The resulting report reveals that most organizations and companies in this space are not meeting minimum standards of risk management protocols for attendees.

The survey was sent to approximately 6,000 meeting planners, meeting planning companies, and meeting and event decision-makers from corporations, iJET stated. More than 400 responses were received.

Key findings include:

Designing Events with Attendee Appeal

One of the keys to event success is understanding your attendees. Who are they, why are they registering for your event, and what do they hope to take away when the event is over? Knowing the answers to these questions will help you design an event that will exceed your attendees’ expectations.

For corporate events, it’s common to design content around your attendee personas or audience segment, but have you thought about your attendee profiles when designing the event experience?

Event Recap: Storytelling Takes Center Stage at MPINCC Annual Conference & Expo

Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The association’s mission statement is to provide the best education, experiences and relationships to help members produce the best meetings and events.

MPI Chapters provide an education and networking link between members in a specific locality, including newsletters, directories, and monthly educational programs. Many chapters also host a yearly educational event designed to bring together local members.

Event Planners Tell How to Take a Bite Out of the Big Apple

New York. The city that never sleeps. The city that crams 3.9 million people into Manhattan’s 23 square miles on any given weekday. It can pose more than a few logistical challenges for corporate event planners, but at the same time, can open the doors for truly unique event experiences.

I spoke with several veteran New York City independent event planners, who shared some best practices for overcoming the challenges that make planning corporate events in New York a unique experience.