News

Jun 13, 2019
Event technology giant Cvent has once again expanded its reach, this time through the acquisition of San Francisco-based mobile app provider DoubleDutch. Over the past decade, Cvent has grown its portfolio and technology base through acquisitions of companies including Social Tables, Passkey and Kapow along with merging with Lanyon. Cvent officials say that the company’s acquisition of DoubleDutch expands its commitment to the onsite experience, helping it accelerate its investment in mobile event technology. Cvent’s mobile and web application portfolio already includes CrowdCompass and… more
Jun 12, 2019
Event marketers are used to seeing a lot of buzz onsite at their events. Between messaging pushed out by the host organization itself, social media sharing and media coverage, an event is a hive of marketing activity. But what’s often lacking, says Rachel Stephan, chief snöballer at snöball, is the authentic voice that comes from the people who are actually experiencing the event — the attendees, speakers, partners and exhibitors. That’s the idea behind snöball, a digital tool that helps event organizers harness the power of influencer marketing and put it to use at their events: to provide… more
Jun 10, 2019
Adding a page to the comeback story of Puerto Rico, Connect announced it has selected the destination as host of Connect 2021. Formerly known as Collinson Media & Events (and also now owned by Corporate Event News’ parent company, Tarsus Group), Connect is known for its national marketplace-style shows for meeting planners in the corporate, sports, diversity, association and faith sectors. Connect 2021 is expected to bring 3,500 planners, suppliers and other industry leaders to Puerto Rico for face-to-face meetings, education, networking and its signature lively receptions. “We are… more
Jun 07, 2019
PCMA EduCon 2019 will take place June 25-28 at JW Marriott Los Angeles LA Live. Known among PCMA’s portfolio of events for taking a more focused, practical approach to learning through small-scale, collaborative education sessions, the conference will bring in around 800 attendees (compared to PCMA’s annual Convening Leaders events, which draws 4,500). “At EduCon, each person will be able to tailor programs specifically for her own needs, in the format that best suits his learning style,” said Tonya Almond, PCMA’s vice president of knowledge and experience design. The conference will… more
Jun 06, 2019
“If you think back to when we were children, what did we do all day, every day? We played.” Sharon Fisher, founder and chief “idea sparker” with Play With a Purpose, has spent the better part of the last three decades helping meeting planners incorporate elements that bring childlike — not childish — games into events. She extols the benefits of play in its many forms. “Play is how we built relationships with other kids; understood how to get along; learned how to communicate; and discovered how to be imaginative and creative,” she says. As adults, we can start to regress in some of these… more
Jun 05, 2019
Does your salary reflect what you think you’re worth? If you’re like most corporate event professionals, the answer is probably no (more on that below); yet the forecast for our industry in this area is looking at least partially sunny. Nearly 75 percent of business event organizers received a raise over the past year, averaging a 7-percent increase, according to PCMA’s annual Salary Survey, released this week. While that 7-percent increase is more than twice the average raise for North American workers across all industries, only half of the 550 respondents in PCMA’s survey reported… more
Jun 03, 2019
Digital invitation platform Evite has launched Evite Pro, a new custom platform designed to simplify and streamline the event planning and execution process for professional event organizers. This release comes just nine months after the launch of Evite Premium.  Evite Pro allows planners to manage the entirety of an event, including designing and sending invitations, tracking attendee status, managing ongoing guest communications, and accessing event analytics including deliverability and RSVP rate with real-time data. Geared to meet the needs of small- to mid-size companies, the new… more
May 31, 2019
You know that incorporating corporate social responsibility activities during your events can be a win-win all around – for your attendees, charities in destinations that host your events, the destinations themselves, and of course, your organization. Yet you might be feeling overwhelmed and not sure where to begin.  While incorporating CSR can seem daunting, there are more resources than ever available to support planners in this process. To help inspire you to take that next step, Tammi Runzler, co-founder of CSRConnections, a corporate social responsibility company that helps match up… more
May 30, 2019
When Brad Dean, previously president and CEO of Myrtle Beach Area Chamber of Commerce for nearly two decades, had the opportunity to take the reins as CEO of the newly formed Discover Puerto Rico in May 2018, it seemed to be the perfect fit. After all, his wife was from the island; he knew the area somewhat well; and he’s never been one to shy away from a challenge — which was important, because he certainly had his work cut out for him. We caught up with Dean, who just received the 2019 Destinations International Destination Organization Leadership Award, to learn about the progress he’s… more
May 29, 2019
“Hey Alexa, what’s next in new technologies designed to support the exhibition industry?” That’s the question Freeman poses in its winning submission for the annual UFI Digital Innovation Award. The award, which recognizes new technologies designed to support the exhibition industry, was captured by Freeman for its artificial intelligence-powered chatbot services. Freeman VP of Innovation, Wilson Tang“Innovation comes from a lot of different places,” says Wilson Tang, who was recently promoted to the role of vice president of innovation for Freeman. The idea for an Amazon Alexa-powered event… more