News

Oct 05, 2020
Seattle-based event marketing platform Banzai recently acquired High Attendance, a cloud-based virtual and hybrid event management software for enterprises. Banzai plans to integrate its flagship marketing automation platform, Banzai Reach, with High Attendance’s platform to give Banzai customers — including Adobe, Chef Software, Dell, Pure Storage and other large enterprises — a seamless experience for growing and engaging their audiences. “Currently the event marketing landscape is a mess,” said Brian Goldfarb, CMO at Chef Software. “It’s littered with half-baked solutions that were not… more
Oct 02, 2020
In a rather bold move amidst a tumultuous year for the tourism industry, Visit Spokane has unveiled a restructuring of its business model that will lead to a short-term reduction in revenue but ultimately open up other avenues of funding and allow the organization to live more fully into its mission of marketing the whole region.  “We found our old model to be antiquated and restrictive,” says Meg Winchester, president and CEO of Visit Spokane. “The hope is that by restructuring the way we do business we will create better partnerships with Spokane’s hospitality community, which will make… more
Sep 30, 2020
Originally scheduled for May 27 and postponed due to the pandemic, Exhibition and Convention Executives Forum (ECEF) will now be held Nov. 18 as a retooled virtual experience.  To aid in transitioning the annual information-sharing and networking event for independent organizers and leaders of associations, Sam Lippman, ECEF producer and president of Lippman Connects, has partnered with Freeman. As part of the partnership, Freeman will provide the virtual event platform and serve as the exclusive gold sponsor. “I have watched the Freeman team strengthen their capabilities in strategy,… more
Sep 29, 2020
Opening a new convention hotel in the middle of a pandemic may sound preposterous to some. Yet things went on as planned in Rockford, Illinois, which opened the brand-new Embassy Suites by Hilton Rockford Riverfront in early July. The new hotel is the first full-service property in the Rockford area and located in the center of downtown, which has seen a lot of activity over recent years—think new breweries, restaurants, UW Health Sports Factory and the 2013 renovation of BMO Harris Bank Center. “Talk about a gamechanger in terms of making our downtown a destination,” says Nick Povalitis,… more
Sep 28, 2020
As part of Phase 4 of Governor Andrew Cuomo’s New York Forward plan, meeting venues in New York City are now able to host in-person gatherings of up to 50 people at under 33 percent of the venue’s capacity. Planners can add to these numbers by bringing additional attendees in virtually; that’s why a number of New York venues are embracing the hybrid meetings concept. “Our world-class venues have adapted to meet the current moment with innovative new hybrid models that will help us to safely welcome meeting delegates and event attendees back to the five boroughs,” said Fred Dixon, president… more
Sep 25, 2020
Meetings in Seattle are about to be back in business. Washington State Governor Jay Inslee has modified the state’s Phase 2 and Phase 3 restrictions around business meetings, professional development training and testing, and similar activities, effective Sept. 21. According to the new guidance, the Governor’s Safe Start reopening plan will permit meetings and business events to be held at an indoor capacity of 30 percent or 200 guests, whichever is less (excluding venue staff). Adherence to strict COVID-19 protocols must be followed, including implementation of social distancing… more
Sep 24, 2020
For more than 20 years, the Black Hat USA conference has brought together attendees from the world of cybersecurity research, development and trends. As with many other live events, this year’s conference — originally scheduled for Aug. 1-6 in Las Vegas — was held virtually for the first time in response to the pandemic. Transferring the content was one thing; translating the usual end-of-conference party was a challenge in itself.  Conference organizers and cybersecurity company Rapid 7, which sponsored the party, wanted to create a similarly immersive experience in a virtual setting. To do… more
Sep 22, 2020
Last week PCMA announced the next steps in its global business events industry recovery plan, Recovery Discovery, at a series of digital broadcasts in Asia Pacific, EMEA and the Americas late last week. The announcements provide PCMA members, partners and business event stakeholders all over the world with new opportunities to gain actionable insights and community connections that will help them be successful through the pandemic and beyond. "PCMA is making bold moves to help our audiences — from business event strategists to destination marketing organizations to premier venues around the… more
Sep 21, 2020
IBTM World 2020, part of Reed Travel Exhibitions, will transition to a virtual event this year. Originally scheduled for Dec. 1-3 in Barcelona, the in-person component of the event will not take place as planned. This decision was made by show officials in close consultation with partners as a result of the unpredictable travel restrictions that continue to be in place across the globe because of COVID-19. “Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world… more
Sep 18, 2020
Event Leadership Institute (ELI) and McVeigh Global Meetings and Events have partnered to launch the Business Owner Mentorship Program, providing coaching and consulting to event professionals who’ve been negatively impacted by the pandemic. “Event business owners, agencies and third-party suppliers went from a banner year in 2019 to a full ground stop of work in March,” said Howard Givner, founder of ELI and a former event agency owner. “Now they’re scrambling for survival and resources to help them chart a path to come out of this crisis.” The new program came out of an ELI-led initiative… more