News
Sep 03, 2017
The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices.
Launched in 1990 as an association for corporate exhibit managers in high-tech, its acronym encompassed several meanings throughout the early years. The “C” initially stood for “computer” and the “M” quickly morphed to “marketer” to indicate its focus on strategic event marketing and planning – the whole event experience, not just logistics.
Now in its 27th year, CEMA still has a strong representation from… more
Sep 03, 2017
Out with the old and in with the new. Nowhere has that expression been more accurate than in Las Vegas, where hotel and meeting space makeovers practically are routine.
Case in point, the Monte Carlo Resort and Casino, currently undergoing a $450 million revamp and rebrand project that will transform the 21-year-old property into a luxury resort by the end of 2018.
Last spring, MGM Resorts International and New York-based Sydell Group announced their partnership to reimagine and transform the Monte Carlo into two distinct new hotel experiences: Park MGM and a Las Vegas version of Sydell’s… more
Sep 03, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data.
According to eMarketer’s ‘Predictive Marketing Roundup’, nearly 70% of US marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more… more
Sep 03, 2017
Most companies often hire an advertising agency to execute their external messaging, but what about internal messaging? Encore Live, an event services company, has created the role of culture agency to help organizations deliver their internal messaging more effectively.
The term “culture agency” was coined by Davis Ridley, Encore Live’s PR and marketing manager, to help prospective clients better understand the services that the agency delivers. A culture agency can be defined as a group of creative individuals dedicated to understanding a company’s unique culture and helping to execute… more
Sep 03, 2017
The Aloft Philadelphia Downtown, a new, contemporary hotel in the former Liberty Title & Trust Building on Philadelphia’s iconic North Broad Street, opened for business on Aug. 31.
The new hotel features a modern, free-flowing design, while maintaining details from its 1925 construction such as the second-floor lobby’s grand ceiling and colossal windows.
Directly attached to the Pennsylvania Convention Center, Aloft Philadelphia Downtown is particularly convenient for small corporate events. The hotel offers 1,200 square feet of flexible function and event space: Exchange (644 square… more
Sep 03, 2017
Business Events Canada (BEC) recently launched a new website designed to attract international meetings, conventions and incentive events to Canada and its myriad event and tourism destinations.
Supported by BEC’s content team, the digital hub is geared toward U.S., U.K. and international meeting and event planners and decision-makers.
According to BEC officials, more than 8,000 international conferences are held across Canada each year.
“International meetings and events are important drivers of the Canadian economy,” said Chantal Sturk-Nadeau, executive director of Business Events Canada… more
Sep 03, 2017
Event producers and planners have been reducing giveaway volume for years. Before the term “corporate social responsibility” was coined, there already was a push for “green” meetings, aka, those that were less wasteful and kinder to the environment.
But make no mistake, coupled with the desire for more sustainable events is the ever-present desire to cut the costs of producing them.
Corporate social responsibility (CSR) is becoming a common practice, and as the median employee age lowers, this only is likely to increase.
The 2016 annual U.S. Trust Insights on Wealth and Worth Survey found… more
Trade Show News Network (TSNN) and Honeycomb Strategies, thought leaders and experts for sustainability in the events industry, have teamed up to feature content across TSNN’s media platform to help events ‘go green’.
“Our mission is to empower people with the knowledge to make positive change. We are bringing this to life with the new partnership with TSNN, which will enable us to connect with many more people in the vibrant events world about sustainability,” said Amanda Simons, principal, Honeycomb Strategies.
She added, “We are honored to be the hosts of this important conversation… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more