event-marketing

CEMA Kicks Off ‘Drive to Thrive’ Campaign with Hybrid Event Marketing Workshop

Hybrid events are key to revitalizing and sustaining our industry and mastering them will be critical to both near-term and long-term success for event marketers. This is why CEMA, the premier association for experienced event marketers for the past 30 years, has launched a campaign called Drive to Thrive. This campaign is designed to promote early CEMA membership renewals and generate new member growth in a time when event pros must all work together to deliver exceptional experiences and value.

5 Remote Gifting Companies That Add a Personal Touch to Virtual Meetings

The first use of the phrase “care package” to refer to parcels of food or supplies sent to people located far away came during World War II. These days, event organizers are utilizing the same concept to bring a bit of the flavor of live gatherings to virtual attendees. From branded boxes filled with locally sourced goods to gifts carrying corporate social responsibility components, these five corporate gifting companies offer an array of options.

5 Things to Consider Before Hiring a Speaker for Your Virtual Event

With many events pivoting to virtual right now, event planners and marketers are working overtime to make sure their digital event programming is packed with premium educational content. But what about those valuable extras that attendees come to an event to experience, such as high-profile speakers and entertainers? As with live events, quality keynote presentations can help transform virtual events into unforgettable experiences, too. However, working with speakers for a digital event is, in some ways, different than a live talk on stage. 

An Event Manager's Guide to Crisis Communications Around COVID-19 Concerns

The events industry is filled with a lot of uncertainty right now due to the COVID-19 outbreak and subsequent event cancellations.

“I don’t think there’s a single event scheduled for the next 90 days that isn’t currently fielding concerns about coronavirus from attendees and stakeholders,” says Alex Plaxen, vice president, experience strategy for Nifty Method Marketing and Events.

New Experiential Marketing Trends Report Shows Increased Desire for Authenticity and Human-to-Human Experiences

Digitalization has been a boon for event marketers, providing new ways to automate processes, get work done from anywhere in the world, and gather more data to power better customer experiences. But there is also a negative: while attendees may want to focus on your content, there are so many digital distractions that it can be close to impossible for them to succeed. As a result, the desire for more human-to-human experiences at events is on the rise, according to Agency EA’s new 2020 Experiential Marketing Trends Report.