event-marketing

Event Marketing 101: 7 Steps to Event Marketing Magic with Event Tech

I hear it all the time: “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. They want to improve app adoption, engage attendees with content and on social media, and increase visibility for their sponsors and exhibitors.

The thing is, many planners who are using event management and attendee engagement software already have the tools they need. Let’s take a look…

What is marketing?

Elevate Brand Experiences with Augmented, Virtual and Mixed Reality

Corporate events are all about brand experiences. However, it isn’t always easy to design a memorable, immersive experience that connects your attendees with your brand.

Helios Interactive, a Freeman Company, is an experience design studio that specializes in building engaging, interactive experiences for consumers in the events and retail channels. One of the ways they deliver these experiences is through augmented reality (AR), virtual reality (VR) and mixed reality (MR).

Content Marketing Delivers on Corporate Event Goals

“Content is king!” The saying has become cliche because content marketing, still a relatively young marketing concept, has quickly become the go-to strategy of marketers in many industries. According to Forrester, U.S. marketers spent more than $10 billion on content marketing in 2016. Additionally, reports from Content Marketing Institute state that marketers increased their budgets in 2017 and plan to again throughout 2018. Beyond dollars, when used strategically, content marketing helps organizations get results.

CEIR 2018 Marketing Spend Decision Report Shows B2B Exhibit Trends

The Center for Exhibition Industry Research (CEIR) has released its 2018 Marketing Spend Decision Report, new research profiles marketing practices among business-to-business (B2B) exhibitors of all organizational sizes.

Exhibiting remains the largest slice of the marketing budget, but integrated marketing is key to the strategy at most corporations. Sixty-eight percent of exhibitors surveyed also allocated marketing dollars to digital channels. Free or low-cost channels, such as e-mail promotion and social media topped the list.

Preparing for the GDPR: What Event Organizers Need to Know

The European General Data Protection Regulation (GDPR) is designed to harmonize all existing regulations to provide a higher level of security for citizens of the European Union (EU). Slated to take effect on May 25, the GDPR will apply to any organization that does business with citizens of the EU, regardless of that organization’s location.

The GDPR includes regulations on the collection, use, transfer, monitoring, tracking and even viewing of personal data.

The 365 Day Event: Using Digital Content to Drive Year-Round Engagement

Internet pioneer, entrepreneur, and New York Times best-selling author Jay Baer gave a presentation at the PCMA Convening Leaders conference this week on “The 365 Day Event - Using Digital Content to Drive Year-Round Engagement.”

Baer spoke about the intersection of technology, social media, and customer service, and how this convergence relates to events.

Putting the Experience into Experiential Marketing with Dan Hilbert, SVP of GES Events

“Experiential marketing” is a phrase that has been thrown around quite a bit within the events industry over the past ten years.

According to Wikipedia, experiential marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

Master the Essential Elements of Event Marketing: Free Online Course from Eventbrite

For years, event industry accreditation has been based on mastery of logistics. However, corporations today are increasingly focused on marketing strategy, and no matter how well executed an event is, if there aren’t enough attendees and sponsors it will be deemed a failure. To ensure success, event managers need to become event marketers.