event-marketing

5 Things to Consider Before Hiring a Speaker for Your Virtual Event

With many events pivoting to virtual right now, event planners and marketers are working overtime to make sure their digital event programming is packed with premium educational content. But what about those valuable extras that attendees come to an event to experience, such as high-profile speakers and entertainers? As with live events, quality keynote presentations can help transform virtual events into unforgettable experiences, too. However, working with speakers for a digital event is, in some ways, different than a live talk on stage. 

An Event Manager's Guide to Crisis Communications Around COVID-19 Concerns

The events industry is filled with a lot of uncertainty right now due to the COVID-19 outbreak and subsequent event cancellations.

“I don’t think there’s a single event scheduled for the next 90 days that isn’t currently fielding concerns about coronavirus from attendees and stakeholders,” says Alex Plaxen, vice president, experience strategy for Nifty Method Marketing and Events.

New Experiential Marketing Trends Report Shows Increased Desire for Authenticity and Human-to-Human Experiences

Digitalization has been a boon for event marketers, providing new ways to automate processes, get work done from anywhere in the world, and gather more data to power better customer experiences. But there is also a negative: while attendees may want to focus on your content, there are so many digital distractions that it can be close to impossible for them to succeed. As a result, the desire for more human-to-human experiences at events is on the rise, according to Agency EA’s new 2020 Experiential Marketing Trends Report.  

The Rise of Niche Events

Mega-events such as CES and SXSW may grab the headlines, but in their shadows are the thousands of events serving specific niches.

By definition, a niche event is a highly-specialized event that focuses on a narrow market segment. Their numbers have grown in recent years and the organizations producing them have their own individual reasons, but the overarching reason is our desire for personalized experiences.

InVision Powers 365-Day/Year Event Strategy for Siemens Digital Industry Software Portfolio

Every successful corporate event is powered by suppliers. Once you’ve found the right agency and/or suppliers to work with you, it’s impossible to underestimate the importance of the partnerships — because that’s truly what these relationships are. Together, you can make your events greater.

A Sweet, Simple Way to Boost Social Engagement at Your Next Event

At the recent Kohler Food & Wine Festival last month, my husband and I kicked off the opening-night dinner event by taking a bite of something delicious: our own faces. It’s not what you might expect. Thanks to a cool company brought in by the event called Selffee, we had our photos taken, then printed onto iced sugar cookies — that were not only cute and fun to look at, but tasted delicious, too.