With many events pivoting to virtual right now, event planners and marketers are working overtime to make sure their digital event programming is packed with premium educational content. But what about those valuable extras that attendees come to an event to experience, such as high-profile speakers and entertainers? As with live events, quality keynote presentations can help transform virtual events into unforgettable experiences, too. However, working with speakers for a digital event is, in some ways, different than a live talk on stage.
One positive that has emerged during this time of physical distancing is the upsurge in virtual learning and networking opportunities. We've put together a short list of upcoming free virtual events and webinars designed for event marketers:
In a time where most face-to-face meetings aren’t an option, many event professionals are turning to virtual events. But as we all know, it can be difficult to keep a remote audience engaged.
The events industry is filled with a lot of uncertainty right now due to the COVID-19 outbreak and subsequent event cancellations.
“I don’t think there’s a single event scheduled for the next 90 days that isn’t currently fielding concerns about coronavirus from attendees and stakeholders,” says Alex Plaxen, vice president, experience strategy for Nifty Method Marketing and Events.
Can life be easier for corporate event planners? The answer is yes, if they employ the right automation technologies to help them with planning and delivery of their events.
New Experiential Marketing Trends Report Shows Increased Desire for Authenticity and Human-to-Human Experiences
Digitalization has been a boon for event marketers, providing new ways to automate processes, get work done from anywhere in the world, and gather more data to power better customer experiences. But there is also a negative: while attendees may want to focus on your content, there are so many digital distractions that it can be close to impossible for them to succeed. As a result, the desire for more human-to-human experiences at events is on the rise, according to Agency EA’s new 2020 Experiential Marketing Trends Report.
Mega-events such as CES and SXSW may grab the headlines, but in their shadows are the thousands of events serving specific niches.
By definition, a niche event is a highly-specialized event that focuses on a narrow market segment. Their numbers have grown in recent years and the organizations producing them have their own individual reasons, but the overarching reason is our desire for personalized experiences.
Every successful corporate event is powered by suppliers. Once you’ve found the right agency and/or suppliers to work with you, it’s impossible to underestimate the importance of the partnerships — because that’s truly what these relationships are. Together, you can make your events greater.
At the recent Kohler Food & Wine Festival last month, my husband and I kicked off the opening-night dinner event by taking a bite of something delicious: our own faces. It’s not what you might expect. Thanks to a cool company brought in by the event called Selffee, we had our photos taken, then printed onto iced sugar cookies — that were not only cute and fun to look at, but tasted delicious, too.