News

Sep 21, 2017
A lot of experiential event design these days goes hand-in-hand with event technology. But what about the non-technical visual elements of your event? Tension fabric structures can be used to add interest and excitement to event design. Fabric structures are lightweight (which means easy to pack and low cost to transport), add visual appeal, and can transform an environment into a memorable experience from the instant your attendees arrive.   Sculptural stretch-fabric structures can be used in variety of ways at events. Most commonly seen as dramatic backdrops and décor on keynote stages,… more
Sep 20, 2017
SPIN, the Senior Planners Industry Network, is encouraging meeting planner “veterans” to apply for SPIN: 40 Over 40 – a new initiative to recognize and honor planners who are industry role models, influencers, innovators, and pioneers. Self-nominations are encouraged as well as nominations from peers or colleagues. Applicants and nominees do not need to be SPIN members – they just need to be at least 40 years old, have at least 10 years of experience as a meeting planner, and still be actively planning full or part time. A selection committee will choose the final 40 honorees and each will… more
Sep 19, 2017
Corporate Event News (www.CorporateEventNews.com) is a newly launched web site and enewsletter for corporate event professionals .  We hope you find Corporate Event News to be a valuable news source for corporate event planning, marketing, event technology, people and development, destinations and venues and overall industry news. This new online hub for industry news, insights, and original content will focus on the information, education and tools for high level corporate meeting and event marketers. Led by Rachel Wimberly, 7-year president and editor-in-chief for TSNN and newly… more
Sep 15, 2017
New York Life, the largest mutual life insurance company in the United States, recently showed how an event cancellation could be turned into an opportunity to do good. New York Life’s 2017 Executive Council Meeting was scheduled to be held at the Austin Convention Center at the end of August. With the approach of hurricane Harvey, the corporation opted to cancel the event for the sake of safety. Typically, late cancellations mean that money contractually obligated for meeting space, food and beverage, and hotel rooms is lost, and often space goes unused. Rather than letting the space… more
Sep 04, 2017
Out with the old? Not so fast … While digital and data may be getting all the buzz these days, a few, let’s call them “experienced” tactics, are quietly getting the job done for many event marketers. So before throwing out your old marketing plan, consider keeping some old-school workhorses that these event planners swear by. Handwritten Notes Although her company incorporates the latest technology and trends into its events, from virtual reality to artificial intelligence and interactive engagements, there are some traditional touches for reaching attendees that still work, according to… more
Sep 04, 2017
As a trade show organizer, you know the kind of attendee you want at your event: an influencer with buying power who actively participates and advocates for your show, an industry expert who comes every year and brings their friends, and an enthusiastic participant who possesses a robust digital presence and plays a key role in contributing positively to your show’s content and evolution. Just by their presence, such an attendee has the power to not only attract more exhibitors but also increase the brand value of your show, which in turn can result in drawing more attendees to your event.… more
Sep 04, 2017
Global event management and solutions firm AlliedPRA has acquired Briggs, a New York City-based event and destination management company. The acquisition is intended to help AlliedPRA grow and expand its reach in the competitive NYC marketplace. Briggs President Anthony Napoli will continue to lead the Briggs team under the Briggs brand, now owned and operated as an AlliedPRA Company. “It’s not where you start, it’s where you finish!” Napoli said. “The Briggs team takes enormous pride in the successful business and relationships we have built over the last 35 years in the greatest city in… more
Sep 03, 2017
The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices. Launched in 1990 as an association for corporate exhibit managers in high-tech, its acronym encompassed several meanings throughout the early years. The “C” initially stood for “computer” and the “M” quickly morphed to “marketer” to indicate its focus on strategic event marketing and planning – the whole event experience, not just logistics. Now in its 27th year, CEMA still has a strong representation from… more
Sep 03, 2017
Out with the old and in with the new. Nowhere has that expression been more accurate than in Las Vegas, where hotel and meeting space makeovers practically are routine. Case in point, the Monte Carlo Resort and Casino, currently undergoing a $450 million revamp and rebrand project that will transform the 21-year-old property into a luxury resort by the end of 2018. Last spring, MGM Resorts International and New York-based Sydell Group announced their partnership to reimagine and transform the Monte Carlo into two distinct new hotel experiences: Park MGM and a Las Vegas version of Sydell’s… more
Sep 03, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data. According to eMarketer’s ‘Predictive Marketing Roundup’, nearly 70% of US marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more… more