News

Nov 15, 2017
Innovation. Inspiration. Diversity. Inclusion. Equality. Giving Back. Those were some of the pervasive themes at Dreamforce, Salesforce’s annual user conference, held Nov. 6-9 at the Moscone Center in San Francisco. Now in its 15th year, Dreamforce has grown to become the largest software conference in the world, with more than 120,000 registered attendees from around the globe. This year’s conference agenda featured 2,700+ sessions designed for a wide range of roles and industries, including sales, marketing, customer service, financial, retail and healthcare. Fifteen million people watched… more
Nov 14, 2017
From building houses through Habitat for Humanity and helping homeless pets at a local animal shelter, to helping victims of natural disasters and building bikes for underprivileged children, volunteer projects are becoming increasingly popular at meetings and conferences as companies look for ways to give back to their host communities. “(CSR teambuilding events are) a great way for people to get to know each other on a more personal level, have a little bit of fun, learn about each other and their personalities, and in a different setting rather than in an office or meeting room,”… more
Nov 13, 2017
Everyone who has attended an event understands that their schedule will be packed with activities. The days leading up to the event are equally busy, leaving little time to plan ahead for social activities or really get to know much about the destination.   Houston First Corporation (HFC) is trying to solve that problem for visitors to the city of Houston, Texas - with a mobile application.  In 2014, HFC joined forces with The Greater Houston Convention and Visitors Bureau to represent the city under the brand Visit Houston. The new “Visit Houston AR” app is an augmented reality browser that… more
Nov 09, 2017
On Oct. 27, the new AC Hotel Cincinnati at The Banks opened its doors. Located in The Banks riverfront development, the new hotel features 171 sleeping rooms and suites, many with balconies overlooking the Ohio River and Smale Riverfront Park. The property offers three distinct meeting spaces, including two audiovisual-equipped media salons and an 888 square foot meeting room, which is ideal for small corporate meetings, training sessions or presentations. The hotel’s Upper Deck rooftop bar can also be used for receptions. The Cincinnati USA Convention & Visitors Bureau is excited about… more
Nov 08, 2017
Corporate Event News, an online hub for industry news, insights and original content serving corporate meeting and event planners and marketers, and CEMA (Corporate Event Marketing Association), the premier community for event marketing professionals, association peers and partners, today announced a partnership to develop and share additional content for the corporate marketing professional community.  “The Corporate Event Marketing Association (CEMA) is excited to partner with Corporate Event News to promote excellence and collaboration amongst event marketing professionals,” said… more
Nov 07, 2017
The larger the organization and revenue stream, the more likely it is that the procurement or purchasing group will be involved with event spending. Large corporations typically have policies in place designed to help them save money and minimize both financial and legal risk. Any event with a budget greater than a certain threshold will trigger additional levels of purchasing request review and approval. Event and procurement teams often have opposite styles and mindsets. Procurement is traditionally commodity-driven, while events and marketing are all about services, which are often more… more
Nov 06, 2017
“Maximizing Attendance” is a new meetings industry collaborative research effort that builds on the Decision to Attend Study, analyzing event attendee behavior and the factors that influence their choices of meetings, events and exhibitions. The initiative is led by six industry-leading organizations: The EXPERIENCE Institute (TEI), the Professional Convention Management Association (PCMA), International Association of Exhibitions and Events (IAEE), Meetings Professionals International (MPI), the American Society of Association Executives (ASAE) and Destinations International. The vision of… more
Nov 03, 2017
One thing that all people have in common is the love of good food. Las Vegas-based Lip Smacking Foodie Tours has leveraged that universal gastronomic passion to create a different type of group dining experience. Similar to the progressive dinners of yore, Lip Smacking Foodie Tours provides groups with the opportunity to try multiple restaurants all within a single evening. Tours last from two and a half to three hours, and include stops at up to five of the top restaurants on the Las Vegas Strip or in the city’s historic Downtown. Participants receive VIP treatment, with immediate seating… more
Nov 02, 2017
Event industry service providers TRC and Swoogo have come together to launch ShowSimple – a do-it-yourself badge printing solution in a box. Perfect for small events, the ShowSimple rental kit comes complete with everything an event organizer would need to print DIY badges, including two bar code scanning stations; a full-color printer; choice of badges and lanyards, and a self-contained router with internet access. Organizers simply set up their badge printing stations, import attendees from any registration source, choose a full-color badge design and start printing. To help planners… more
Nov 01, 2017
Attendees of corporate events fall into two camps, those who are a “captive audience”—employees or clients of a particular company - and those within a particular industry or interest-area that a company wants to attract to register or buy tickets. Therefore, there is a wide disparity in corporate event marketing. Some corporate event planners do not need traditional attendee marketing while others still need strategic campaigns. For either situation, destinations and venues provide promotional support for corporate events being held in their locations in traditional and non-traditional ways… more