Feb 03, 2021
Need proof events are learning to adapt to the new world? Black Hat Asia 2020 scored remarkable feedback from attendees at last fall’s tech/cybersecurity summit.
Held virtually for the first time in its existence, the conference scored well above the norm for 2020 virtual events. The takeaway: Virtual events can be extremely effective—if executed correctly.
Citing engaging speakers, high-end production, exclusive and relevant content, survey results found:
95% of respondents were satisfied with Black Hat Asia 2020;
Close to 90% would attend another event organized by Informa Tech
The… more
Feb 01, 2021
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021.
Live events are going on, and will only pick up toward the second half of the year. That doesn’t mean COVID-19’s effects will disappear anytime soon. Almost all considerations that event planners, trade show organizers, exhibitors and attendees face are related to health and safety measures or economic challenges related to the pandemic… more
Jan 27, 2021
Trying to serve as a guiding light in a challenging period, PCMA brought together more than 3,000 attendees in an unusual experience befitting the COVID era.
Primarily a virtual event, PCMA’s Convening Leaders, held Jan. 11-15, also featured several hub cities where event professionals could enjoy an in-person experience while taking in the education.
In a remarkable moment, a short musical performance was livestreamed from Singapore—where 300 persons were in attendance—before a general session.
Halfway across the world in Las Vegas, Caesars Entertainment attempted a different, but perhaps… more
Jan 26, 2021
Hewlett Packard planned to send 2,000 attendees to Nashville for an event in May. There were 270 presentations ready to go, featuring a combined 700 speakers. Rather than let a little thing like a pandemic let all that work go to waste, HP’s planners reached out eventPower, the company behind its event platform, about transforming all those sessions into a digital event.
Laurie Powell, vice president of business development of eventPower, had a simple response: “Why not?”
In the technology-dependent world of today’s trade shows, conferences and other events, vendors like eventPower must… more
Jan 21, 2021
Tracy Judge, founder and chief connector of Soundings Connect, is as poised a person as you’ll ever meet. A former corporate meeting planner at Maritz Global Events, Judge runs her own company, a network for freelance event professionals, while contributing to many industry organizations and causes. She has an uncanny ability to build relationships and rise to any challenge, and is a popular speaker for events.
So, when Judge admits that the process of putting together a presentation in a virtual studio spooked her, it is noteworthy. “I had terrible anxiety,” she said of prepping for the… more
Jan 18, 2021
Carrie Abernathy never imagined a year ago that she’d be where she is now. The corporate event planner and founder of the Association for Women in Events is back in Virginia, but 3.5 hours away from her former stopping grounds in Northern Virginia. Figuratively, she is adapting like the rest of us to a new world. Abernathy started a website, A Women with Drive, and is looking to impart the wisdom she’s gained while serving on dozens of event industry boards and advisory committees through speaking engagements and with a regular content series on our website. We talked to Abernathy about what… more
Jan 13, 2021
Not so long ago, corporate meeting planners were dreaming up impressive off-site events for their groups to attend. Cirque Du Soleil, anyone? One of the key measures for engagement were Instagram photos and shares.
When live events return in full force (hopefully this year), it may be time to re-think whether it’s best for attendees to immediately pull out their phones when the grand moment strikes. Consider a new book e-book, “Wired for Wonder: The Transformative Power of Awe,” written by NeuroCognitive Fitness founder Dee O’Neill, M.S., LPC, BCN and available on the Expo Group website.
“… more
Jan 05, 2021
It was like the good old days at Elvis Presley’s Graceland and The Guest House at Graceland resort when Miss USA and Miss Teen USA came to town Nov. 6-9, 2020.
Banquet and front desk staff resumed their old positions, albeit temporarily for preparation and the event, as more than 550 attendees masked up to ensure the country’s marquee beauty pageants went on—not as scheduled, but better late and a little different than normal.
“It was kind of bittersweet,” said Traci Franzone, Graceland’s director of sales and catering, who supervised the three-day extravaganza. “It just shows how much you… more
Dec 21, 2020
All of us could use some reasons to smile these days. Exhibitpro, a New Albany, Ohio-based creative experience company, has come up with a clever way to turn frowns upside down while supporting small businesses in its local community.
The company recently unveiled its “Keep Your City Smiling” boxes featuring curated products from Columbus-area small businesses that have been hurting from lack of traffic, sales and revenue since the onset of COVID-19 and its economic fallout.
The creative brainchild of Snapbar CEO and Co-founder Sam Eitzen, the “Keep Your City Smiling” initiative was… more
Dec 10, 2020
'Tis the season for holiday work parties! In line with most of 2020, the festivities are going to look and feel quite a bit different. Why not one last Zoom call to ring out the year?
The challenge facing event planners is overcoming the most complicated aspect of virtual events—creating engaging teambuilding activities—so the party feels…well, like a party. After all, the ROI on a virtual gala is quite a bit different than an in-person event.
Networking and teambuilding are items 1) and 1a) on the agenda. The goal is to have fun and escape, albeit momentarily, the joys of working with… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more