Mar 12, 2025
Splash, an event marketing technology company owned by Cvent, introduced the Event-Led Growth (ELG) Masterclass & Certification, a new online educational program designed to provide marketing and event professionals with the tools they need to make events their most powerful marketing channel.
Created to equip participants with strategies and techniques used by industry experts and leading organizations to create revenue-generating event programs, the ELG Masterclass teaches participants how to develop effective event strategies that drive business growth, optimize event budgets for… more
Mar 11, 2025
After completing a waste assessment through an on-site audit, two Dell Technologies Forum events were the first to achieve zero waste event certification by SCS Global Services (SCS), a third-party sustainability and environmental certification company headquartered in Emeryville, Calif.
Organized by Kestone Global and in consultation with Saahas Zero Waste, these two Dell regional events in India were held in Mumbai and Bangalore and achieved 98.64% and 92.88% diversion, respectively.
From New York to Bangkok, Dell Technologies produces a number of these regional B2B conferences that… more
Mar 07, 2025
The good news: Meeting and event planners are feeling generally optimistic about 2025, with 41% expecting an increase in event bookings and 65% anticipating higher attendance. The bad news: Planners are also feeling dissatisfied with rising costs, which are straining budgets and affecting the quality of events.
“The outlook for 2025 is optimistic, with more than 40% of meeting planners expecting bookings to increase and 65% anticipating higher attendance even as rising costs remain a significant challenge for planners,” said Michael Bennet, president of Cendyn. “Finding a balance between… more
Mar 04, 2025
When asked to share her perspective on what the Donald J. Trump presidency might mean for the business events community, former U.S. Representative from Wyoming Liz Cheney said: “Nobody should assume that this is a permanent change in American politics.”
In a fireside chat with Emcee Holly Ransom at PCMA Convening Leaders, Cheney shared her insights on leadership, courage, and the challenges facing democracy today. Known for her steadfast dedication to principled leadership, Cheney's discussion highlighted the importance of courage and the responsibilities that come with leadership roles… more
Feb 26, 2025
In a riveting session at the recent 2025 PCMA Convening Leaders, renowned researcher, storyteller, and author Brené Brown took the stage to share her insights on leadership, vulnerability, and courage. Known for her pioneering work on the power of vulnerability, Brown engaged in a fireside chat with the Emergent CEO Holly Ransom, who has served as PCMA Convening Leaders EmCee and Moderator for the past several years, providing attendees with a treasure trove of actionable ideas.
Backstory
Brown’s TED talk on the Power of Vulnerability is one of the top five most-viewed TED talks in the… more
Feb 18, 2025
Listen to the Prof G and Pivot podcasts and you’ll know what to expect from a keynote by Scott Galloway. The brass, outspoken, liberal professor and podcaster, who describes himself as a narcissist, presents at dozens of engagements annually – ranging from intimate fireside chats to global audiences of 10,000 marketers and business leaders.
During the eagerly anticipated opening keynote to kick off the 2025 PCMA Convening Leaders in January, marketing professor and serial entrepreneur Scott Galloway captivated the audience with his insights into the future of technology, finance, and… more
Feb 14, 2025
The Events Industry Council (EIC)––the global voice of the business events industry on advocacy, research, professional recognition, and standards––recently released an update to the Certified Meeting Professional International Standards (CMP-IS), the body of knowledge that forms the foundation of the Certified Meeting Professional (CMP) program and exam.
Typically updated every three to five years to ensure they remain relevant in the modern event landscape, the CMP-IS Standards define and categorize the skills, competencies, and abilities an individual needs to be successful in the… more
Feb 12, 2025
Looking to up your game when it comes to experiences and activations at your next event?
Recently, we attended Connect North, a regional event for association, corporate, and independent planners and organizers. Held Jan. 27-29 at the Marriott Downtown Kansas City, Connect North brought together planners and suppliers for three days of industry insights, one-on-one meetings and high-impact networking.
Here’s our curated list of 14 engaging event ideas you can adapt, test and try at your next corporate event.
1. Regiception. When registration meets reception, it creates a fun,… more
Feb 10, 2025
At Connect North in Kansas City, seasoned professional Carla Wheeler, meeting broker for Meetings Made Easy, took the main stage to share her expertise on negotiating contracts—skills she's honed over an impressive 15-year career.
Back story: Some of Wheeler’s top clients have included tech, insurance, and sports marketing firms from across the U.S., so she is familiar with negotiating tough entertainment contracts. During her career, Wheeler she has earned Top Producer awards by Marriott Hotels and Four Seasons Hotels, along with several Presidents Awards during her nine years with… more
Feb 06, 2025
Did you know Millennials (1981-1996) and Gen Z (born 1997-2012) combined comprise 75% of working professionals, according to data from the Bureau of Labor Statistics? Younger corporate employees are influencing the evolution of meetings, events, and conferences like never before.
“From attending their first work conference to experiencing an off-site with their team, this new generation entering the workforce is more digitally savvy than ever, while still valuing connections and redefining the purpose of face-to-face interactions,” explained Hilton Vice President, Sales Engagement and… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more