Jun 14, 2024
With the global business events industry facing increasing pressure to move in a more sustainable direction, three event industry associations teamed up to offer clear and actionable guidance to help exhibiting companies and exhibit builders reduce their environmental impacts and promote responsible practices.
Big picture: In May, the Experiential Designers and Producers Association (EDPA), the Exhibition Services & Contractors Association (ESCA) and the Events Industry Council (EIC) released the EDPA, ESCA, and EIC Sustainability Guidance for Exhibition Stand Construction, which is… more
Jun 06, 2024
Even when he’s not at work creating delicious fare for hotel guests and event groups at the William F. Bolger Center conference hotel in Potomac, MD, Chef Justin Key is still thinking about food.
“My oldest friends and my brother are all professional chefs, which makes for some interesting ‘shop talk’ even on days off,” Key said. “We often bounce ideas off each other and get together to play around with food. I enjoy cooking for large family events and find many food inspirations from those gatherings.”
A food and beverage (F&B) industry lifer, the Maryland native has been working in… more
May 30, 2024
The theme for Meeting Professionals International’s World Education Congress (WEC), held last week in Louisville, Ky., was “Craft Your Experience.” But if MPI were to pick a theme for the association itself, “momentum” might be a good choice.
The May 20-22 event drew 1,900 in-person attendees and 100 registered for the digital experience, the highest attendance since WEC 2019 in Toronto, said MPI leaders during an on-site press conference. And, of the more than 700 meeting planners who came to the show, about half were first-timers.
MPI's Paul Van Deventer
Paul Van Deventer, MPI president… more
May 20, 2024
Organizations set lofty goals for their in-person meetings: educating participants, building business relationships, enhancing brand visibility, recognizing excellence, boosting business momentum and so on. The problem is that accomplishing any one of these objectives within the typical three or four days of an in-person conference is a challenge, even with the most engaging agenda.
And it’s no secret that many conference attendees suffer from the “out-of-sight, out-of-mind” syndrome. As one event planner puts it: “Clients spend all this money on a three-day event and get everyone excited,… more
May 16, 2024
What’s trending in corporate events from the third-party planner perspective?
Microdosing content, bespoke experiences and renting with cause, said MCI Group Vice President Corporate Agnès Canonica (AC), who produces internal and external events for corporate clients across diverse industries, including healthcare, technology, financial and automotive.
MCI Group, which touts itself as a global next-gen platform for marketing innovation and breakthrough communication in the digital age, has 1,650 employees across offices in 60 countries, according to its website.
The 35-year-old global… more
May 06, 2024
When Usher took the stage on Sun., Feb. 11, at the 2024 Super Bowl halftime show at Allegiant Stadium in Las Vegas, Promotional Products Association International (PPAI) Show Manager Ashley Van Der Stuyf was one of 129.3 million people who tuned in to watch the performance. Once she took a look at the elaborate staging and production, she understood why the NFL canceled the association’s contract to host a party at the venue scheduled for less than a month before the big game.
But it wasn’t an easy pill to swallow when she got the news on Nov. 8, about 60 days out from the Ultimate Tailgate… more
May 02, 2024
Let’s start with this statistic: On average in 2023, 45% of conference attendees delayed registering until four weeks or less before an event.
That’s among the eye-popping findings in a new Registrations Insights Report from experience design company Maritz, the result of a deep dive into more than 360,000 attendee registrations across 30 trade shows over the past few years.
The report looks at registration pacing, which attendees are most likely to register late and why, and how to adapt to this changing attendee behavior. Significantly, the authors also work to reframe the discussion… more
Apr 22, 2024
In celebration of Earth Day 2024, we want to share highlights from our latest podcast interview with Honeycomb Strategies CEO and ASM Global Chief Sustainability Officer Lindsay Arell. These 10 takeaways highlight the multifaceted approach to sustainability in events, encompassing operational changes, partnerships, transparency and a broader industry shift towards sustainable practices.
1. Integration of Sustainability Practices: Natural Products Expo West is one trade show that’s leading by example. The trade show has successfully integrated sustainability practices into nearly every aspect… more
Apr 16, 2024
Approximately 2,000 attendees, including 800 hosted buyers gathered at The Venetian in Las Vegas for Connect Spring Marketplace April 2-4. Owned by Informa, the event connects meeting buyers and suppliers for one-on-one conversations, but also weaves in educational opportunities; a trade show featuring destinations and fresh experiential ideas; and after-hours networking events.
Here are some of the fresh ideas and classic events that made Connect Spring Marketplace a success.
More Cowbell!
The eTourism Summit, an event for destination marketers co-located with Connect Spring Marketplace,… more
Apr 15, 2024
While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the Annual Survey of Exhibition Rates. The Exhibitor Advocate — a non-profit organization dedicated to providing industry stakeholders with expert advice, research and tools to amplify the voice of exhibitors — has released its latest survey that analyzes labor and equipment costs across 24 major U.S. cities.
This year’s report demonstrates that while corporate events continue to be a valuable sales and… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more