Jul 25, 2024
At the recent X4: The Experience Management Summit, the annual Qualtrics user event attracted 10,000 experience management (XM) professionals to the Salt Palace Convention Center in Salt Lake City.
With more than 18,000 organizations around the world using its platform to listen, understand, and take action on experience data, Qualtrics brought together its customer and prospect base, top corporate brass and headline speakers for three days to discuss best practices and innovations on managing and improving the customer, employee, product, and brand experience.
"X4 is a can't-miss event… more
Jul 23, 2024
PCMA and the Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) are gearing up to launch Convene 4 Climate, a sustainability conference for the global business events industry. Set for Oct. 2-3 in Barcelona, the inaugural gathering is open to select participation in a workshop-based environment and aims to drive responsibility, harness the power of technology, and deliver transformative solutions to address climate change challenges.
The big picture: Convene 4 Climate’s curated programming will explore three central themes–Reimagine, Inspire, and Movement–and allow for… more
Jul 19, 2024
During planning of the 2023 edition of RiskWorld, the annual show of the Risk and Insurance Management Society, the group’s chief events and sales officer, Stuart Ruff-Lyon, CMP, DES, faced an unusual complication.
Over the event’s late-April dates at the Georgia World Congress Center in Atlanta, Taylor Swift would be performing for three consecutive nights at the Mercedes-Benz Dome right next door. That translates to 80,000 revelers on the move each day, right across the parking lot from the GWCC.
As a result, “we implemented a lot of new safety and security enhancements, such as training… more
Jul 18, 2024
Want your attendees to feel good vibrations at your next corporate event? A sound bath—an ancient healing practice that's now trending big time throughout the U.S.—is one way to boost positive vibes, fostering a sense of community and social connection into a corporate event.
Before this spring, I had never participated in a sound bath, and I have to admit I was somewhat skeptical of the benefits but also curious about the craze that celebrities like Brad Pitt are using to launch new product lines instead of a traditional preview.
How it works: Typically, a sound bath involves lying in a… more
Jul 11, 2024
What’s trending in corporate events from the third-party planner perspective?
Microdosing content, bespoke experiences and renting with cause, said MCI Group Vice President Corporate Agnès Canonica (AC), who produces internal and external events for corporate clients across diverse industries, including healthcare, technology, financial and automotive.
MCI Group, which touts itself as a global next-gen platform for marketing innovation and breakthrough communication in the digital age, has 1,650 employees across offices in 60 countries, according to its website.
The 35-year-old global… more
Jul 10, 2024
Known as a hotbed of creative inspiration for those who plan events, the C2 Montreal (C2MTL) 2024 conference held in Montreal, Canada, May 21-23 featured a “layered” approach to educating attendees on neurodiversity awareness.
In the Agora, a large communal space that housed many of the festival’s activations, an interactive station called NeuroLasagna saw reps from two organizations focused on neurodiversity awareness—Better Being and Nuense—lead 15 attendees in making lasagna from scratch. The goal: “To deconstruct the prejudice that all lasagnas must be the same shape, using the metaphor… more
Jun 25, 2024
The Caesars Entertainment team, led by Director of Marketing Reina Herschdorfer, curated a wellness speaker list for its inaugural Global Wellness Summit for meeting planners held June 4-7 in Las Vegas. All speakers are featured on Caesars wellness menu but can also be booked independently.
Related: Want Wellness? 20 Ideas to Incorporate into Your Next Event
How are event planners incorporating wellness speakers into their events? One corporate event planner who attended the Global Wellness Summit told us they’re offering wellness tracks, in addition to industry-specific education tracks.… more
Jun 19, 2024
Two hotel properties with rich histories in Cleveland and Colorado Springs opened their doors after extensive renovation and restoration projects that have preserved their storied pasts while offering contemporary comforts and amenities for leisure guests and event groups alike.
Hotel Cleveland Completes $90 Million Restoration Project
Following nearly a decade of planning, Hotel Cleveland, Autograph Collection completed a $90 million renovation project that has restored the historic downtown Cleveland building to its former glory while adding contemporary refinements and amenities.
Need… more
Jun 18, 2024
Did you know that, on average, about one out of seven of your attendees at a given event has a disability of some type? With 35 million adults in America dealing with a disability, planners must engage attendees ahead of time to understand the limitations they have, and then account for those limitations as they plan the event experience.
That was the message from Stephen Cutchins, senior manager–accessibility at meeting-technology company Cvent. To get planners to better understand and plan for the challenges that some attendees face, he delivered a varied menu of advice in a recent… more
Jun 17, 2024
Reaching $480 billion, the U.S. wellness market is growing at 5 to 10% per year, according to research by global management consulting firm McKinsey & Company. In fact, 82% of U.S. consumers consider wellness a priority in their everyday lives.
As wellness trends up on the consumer side, how can business events incorporate healthy activities and food and beverage into their packed conference, networking and trade show schedules?
To find out, more than 120 industry professionals — including meeting planners, press and Caesars Entertainment staff — gathered at the inaugural Global… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more