Sep 04, 2017
As a trade show organizer, you know the kind of attendee you want at your event: an influencer with buying power who actively participates and advocates for your show, an industry expert who comes every year and brings their friends, and an enthusiastic participant who possesses a robust digital presence and plays a key role in contributing positively to your show’s content and evolution.
Just by their presence, such an attendee has the power to not only attract more exhibitors but also increase the brand value of your show, which in turn can result in drawing more attendees to your event.… more
Sep 03, 2017
Most companies often hire an advertising agency to execute their external messaging, but what about internal messaging? Encore Live, an event services company, has created the role of culture agency to help organizations deliver their internal messaging more effectively.
The term “culture agency” was coined by Davis Ridley, Encore Live’s PR and marketing manager, to help prospective clients better understand the services that the agency delivers. A culture agency can be defined as a group of creative individuals dedicated to understanding a company’s unique culture and helping to execute… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more