Jan 31, 2023
The Consumer Electronics Show (CES) has always been the barometer of what’s trending in face-to-face marketing, and the fast-changing experiential marketing landscape made it that much more exciting to see how brands chose to tell their stories and build connections at CES 2023–particularly through compelling and immersive tech activations at exhibits.
Among the key themes on the show floor, Tom Maher, director of strategy and growth for Pinnacle, an experiential marketing agency, pointed out the rise of active solutioning, where demos go beyond selling a product’s features and benefits to… more
Jan 19, 2023
Event Tech Live (ETL), which was founded 10 years ago and has been held annually in London, is revving up for its grand in-person entrance in the U.S. with a Las Vegas edition this spring—the only conference and exhibition in the country focused exclusively on event technology.
Registration is now open for Event Tech Live, Las Vegas, which will take place April 26-27 at The Expo at World Market Center. As with Event Tech Live, London, which this year is set for Nov. 15-16 at ExCeL, London, the Las Vegas edition is dedicated to bringing global event professionals together to experience and… more
Jan 13, 2023
ExpoPlatform, which uses AI-powered solutions to build events, communities and marketplaces across in-person, virtual and hybrid channels, unveiled the Event Tech Forecast 2023. The report focuses on how the digital evolution of the industry will shape businesses this year and features exclusive findings from professionals and expert insights from top contributors.
The four sections of the report include:
The amount of annual revenue expected to come from digital channels
The biggest windows of opportunity for event technology
The most important challenges facing event… more
Dec 30, 2022
Vsef Makes New Versions of Standards Guides for Event Data Available for Download and Implementation
Responding to the event industry’s need for a standardized data structure and communications protocol for digital, in-person and hybrid events, global assurance provider BPA Worldwide announced that versions 2.0 of the VSef (Virtual Standard Export Format) Standards Guide and VSef API Standards Guide are now available to download, review and implement.
VSef, which was acquired by BPA Worldwide in September 2022, is a data file reporting format designed to streamline the collection and exchange of data within the events industry by establishing standard data structures and common naming… more
Dec 16, 2022
The event tech landscape continues to evolve as the industry approaches a new year. From security and trust certification to a virtual event and webinar benchmarking report to the opening of award submissions, check out the latest happenings with Bizzabo, Notified and the Event Tech Awards.
Bizzabo
Bizzabo, the Event Experience Operating System (OS), has achieved Service Organization Control (SOC) 2® Type 2 compliance, which recognizes the company as a secure, trusted industry leader. The accomplishment demonstrates Bizzabo’s ongoing commitment to information security and signals that its… more
Dec 09, 2022
Event Leaders Exchange (ELX) has partnered with Hubilo, a world-class leader in virtual and hybrid event management technology, to host the ELX Community by providing the premier virtual place for event leaders to come together.
ELX is a professional community that brings together the most senior corporate event leaders of large global organizations and convenes to share ideas, receive industry insights, solve problems and engage in powerful, actionable conversations.
“As soon as I heard about the ELX community I was excited to learn more,” said Sophie Ahmed, senior vice president of market… more
Dec 02, 2022
After being introduced to trade shows 40 years ago during his first job in public relations for the Netherlands Chambers of Commerce, Jimé Essink has had a prolific career in the trade show and conference industry, and his enthusiasm for events has never waned.
“I am passionate about the teamwork and what goes behind the organization of events, the anxiousness and anticipation if all will go well, and the shared excitement when the event is a success,” Essink said. “I will, for example, never forget the joy we had with the Hong Kong jewelry team, when we split the show successfully over… more
Nov 25, 2022
Ever since she can remember, Anna Marie Rembold has been gathering people—starting with being the wrangler and organizer of friends as a kid, to organizing large groups of youth, to applying that passion to the corporate world.
“I absolutely love people, and I love—like it’s new every time—seeing the power of people gather and make connections,” Rembold said. “Those connections power the world, and that’s inspiring."
Nowadays, that includes virtual world connections as founder and CEO of San Francisco-based Metavent, a virtual events software platform designed to deliver unparalleled… more
Nov 11, 2022
Bizzabo, the Event Experience Operating System (OS), unveiled Klik Experiential, featuring SmartBadge™ wearable onsite technology that empowers event professionals to deliver enhanced experiences for attendees and exhibitors while capturing insightful behavioral data.
The new technology is designed to build upon Bizzabo’s wide range of in-person solutions for registration, check-in and lead retrieval, as the company has seen an increase of 724% in the number of in-person events on its platform between January and September of this year. Looking ahead, 85% of event organizers plan to host at… more
Nov 03, 2022
Event tech continues to evolve at warp speed, this time through developments such as a custom smartphone map app for events, a new attendee-tracking solution powered by AI, an alliance to combine event pods and interactive touch-screen kiosks, and a rebrand of a multilingual event platform. Read on to learn more!
HipMaps
HipMaps, an award-winning, custom smartphone map app for events, businesses and destinations, released a personalized, deeply informative map for the recent IMEX America 2022 show in Las Vegas, demonstrating the company’s ability to design unique maps for events of any size… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more