Apr 01, 2021
There is more than one way to run a virtual event. Likewise, there are significant different objectives. Finding the right technological partner is crucial to securing the desired outcome. Here, we look at how two vastly different organizations — Connect and The Mars Society —have much to be proud of despite their paths.
Connect Cyber
Connect is a business-to-business operation geared to develop business relationships between meeting planners and hosts ranging from CVBs to hotels, convention centers and other venues. Unlike many companies, Connect kept its flagship conference in-person in… more
Mar 31, 2021
Hareesh Achi, president of advertising at NexTech AR, most recently was president and global operational lead for advertising for a decade at Microsoft. But it’s another well-known company — Netflix — that he points to when discussing the future of virtual events.
“Why does Netflix have that stickiness?” he asked. The answer, Achi explained, is its ability to translate data of past usage to predict what the customer might want next. “They curate a list for us.”
As advertisers and event organizers look toward campaigns that place a greater emphasis on virtual events, Achi is convinced the… more
Mar 26, 2021
Marriott International turned event planners into willing lab rats this January at the Gaylord Rockies Resort and Convention Center outside of Denver. More than 100 of the attendees were on-site at the massive property while another 800 were digital. Knowing that more than 50% of those attendees were meeting and event professionals planning to host a hybrid event within the next six to 12 months, Marriott hoped to show a way forward while gaining insight into how it could serve the new era of events.
The results, which surely will be modified as the industry learns more, are the centerpiece… more
Mar 23, 2021
As the event and tourism industry begins its slow journey toward post-pandemic normalcy, it has become clear that hybrid events – those with both socially distanced in-person and virtual components – will be a vital part of the return of live meetings and conventions. Thus, many hospitality communities across the nation are doing their part to adapt to this new reality, including CVBs.
Case in point: Fort Worth, Texas and its tourism bureau, Visit Fort Worth, which successfully hosted its 8th Annual Meeting & Breakfast in hybrid format on February 5. Held at the Omni Fort Worth Hotel,… more
Mar 11, 2021
You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective.
“I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.”
There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
Mar 04, 2021
Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo. “No one has cracked it yet.”
Truth be told, that code for hybrid success might be different for each event… more
Mar 02, 2021
International travelers are used to presenting passports to enter foreign countries. Event attendees may very well have a similar requirement going forward — one tracking health status.
Sharemy.health is quickly establishing itself as the go-to platform for major organizations to ensure safety while bringing back face-to-face events. With clients including the U.S. Olympic Committee, Major League Baseball, universities and live events, the cloud-based software’s offerings include a digital passport providing proof of vaccinations.
The offering comes as the Centers for Disease Control and… more
Feb 23, 2021
The motion picture was created in 1892, and arguably perfected by the time of Charlie Chaplin. Yet, event companies still trip over themselves trying to produce and distribute video.
Monique Elwell, president and COO of Storyvine, a guided video technology platform whose clients include IBM, has seen her fair share of cringe-worthy mistakes. Often, she says, these miscues stem from overthinking the process.
Anyone involved in marketing knows video is the gold standard of content (sorry, writers!). That knowledge is a blessing and a curse. Expenses and circumstances mean professional, high-… more
Feb 18, 2021
Designed to inspire and educate event professionals to produce exceptional virtual and hybrid events, the Virtual Events Institute works to serve the global events community by providing education, knowledge, innovation and best practice to ensure digital event excellence. In an effort to help further that mission, VEI has been busy forming partnerships with industry-leading companies to prepare both contract and full-time event workers with the versatile skill sets that these specialized events demand. Take a look:
Soundings
Many event companies confronted the necessary evil of laying off… more
Feb 15, 2021
It’s noon on a Wednesday (somewhere) when Intrado Digital Media President Ben Chodor jumps on a Zoom call. There is no ballgame to catch, rush hour to beat or train to hop on. Gone are the days of the easy excuses to take a break from work. Chodor is, for better or worse, available 24 hours a day, seven days a week.
On the bright side, Intrado employs 1,500 workers in 17 countries. The flexibility to meet with a team across multiple time zones has distinct advantages. It allows for more brainstorming sessions, which, in turn, facilitates innovation. Given Intrado’s crucial role in advancing… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more