Feb 11, 2021
When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was a case study for how the world will consume information in the future.
INVNT, an innovative branding and events company, partnered with GM to create virtual environments to simulate the car company’s research and development laboratory. The keynote team used 3-D imagery to take a deep d(r)ive into the inner workings of the technology.
Making this all possible was a mixed-reality… more
Feb 09, 2021
The city of Chicago is getting ready to lure back meetings and convention business in 2021 with a little help from digital technology. Launched Jan. 21 by Choose Chicago in collaboration with the Metropolitan Pier and Exposition Authority, Healthy Meetings Chicago is an interactive digital platform designed to showcase the health and safety advantages of hosting events at the McCormick Place Campus.
Currently available in Phase 1 for desktop or laptop viewing, the new platform illustrates the extensive new protocols and processes put in place by the city’s convention center and hospitality… more
Feb 03, 2021
Need proof events are learning to adapt to the new world? Black Hat Asia 2020 scored remarkable feedback from attendees at last fall’s tech/cybersecurity summit.
Held virtually for the first time in its existence, the conference scored well above the norm for 2020 virtual events. The takeaway: Virtual events can be extremely effective—if executed correctly.
Citing engaging speakers, high-end production, exclusive and relevant content, survey results found:
95% of respondents were satisfied with Black Hat Asia 2020;
Close to 90% would attend another event organized by Informa Tech
The… more
Feb 02, 2021
When discussing the future of events, Convention Data Services President and CEO John Kimball draws an analogy to Walt Disney World. With one click of a button, a guest has for years been able to gauge the length of ride lines and determine his or her group’s next stop.
“Nobody wants to wait in line,” Kimball said.
This is especially true when registering for a conference. Before, long lines were a mere (or more) nuisance upon arrival. But in the coronavirus era, annoyance turns to unsafe as congestion in exhibition halls risks the spread of a once-in-a-century disease.
What if those lines… more
Jan 28, 2021
Hilton Hotels are set to introduce a new program made for 2021. Hilton EventReady Hybrid Solutions features a host of offerings for small meetings of roughly 20 attendees. It integrates feedback received from event planners who’ve adapted to the pandemic with the offerings its properties can provide.
“There are so many nuances to consider when planning a hybrid event,” noted Kelly Knowlen, executive director of sales engagement and special events at Hilton.
First and foremost, naturally, is technology. Hilton is evaluating each of its properties’ bandwidth and capability to handle further… more
Jan 26, 2021
Hewlett Packard planned to send 2,000 attendees to Nashville for an event in May. There were 270 presentations ready to go, featuring a combined 700 speakers. Rather than let a little thing like a pandemic let all that work go to waste, HP’s planners reached out eventPower, the company behind its event platform, about transforming all those sessions into a digital event.
Laurie Powell, vice president of business development of eventPower, had a simple response: “Why not?”
In the technology-dependent world of today’s trade shows, conferences and other events, vendors like eventPower must… more
Jan 21, 2021
Tracy Judge, founder and chief connector of Soundings Connect, is as poised a person as you’ll ever meet. A former corporate meeting planner at Maritz Global Events, Judge runs her own company, a network for freelance event professionals, while contributing to many industry organizations and causes. She has an uncanny ability to build relationships and rise to any challenge, and is a popular speaker for events.
So, when Judge admits that the process of putting together a presentation in a virtual studio spooked her, it is noteworthy. “I had terrible anxiety,” she said of prepping for the… more
Jan 14, 2021
Swapcard, the Paris-based leading AI-powered engagement and matchmaking platform for premium virtual and hybrid events, has acquired Avolio, Inc., a registration platform headquartered in Atlanta and its event management software, IPReg.
This move is the first step in Swapcard’s answer to the biggest challenge organizers are currently facing: finding one technology partner that can run all their virtual, hybrid and face-to-face events throughout the year.
Swapcard, which ran more than 1,570 successful virtual events in 2020, experienced unprecedented growth in 2020, with a 400% growth in… more
Jan 07, 2021
It was a dark and stormy night. The internet connection in Maor Ezer’s Israeli home kicked out only for the senior vice president of marketing at WalkMe to return to a Zoom call via a mobile hotspot.
The scenario speaks to 2020’s challenges and the rewards that can be reaped by those agile enough to quickly adapt from business as usual.
In the case of WalkMe, a digital adoption platform, the decision was to build fast, with company leaders like Ezer believing their product is a solution to challenges that have been amplified during the pandemic.
Conceived when CEO and Co-founder Dan Adika… more
Dec 23, 2020
Convention centers across the country are making way for hybrid meetings and events. Renowned facilities looking ahead to 2021 and beyond have repurposed spaces to become virtual studios, complete with state-of-the-art AV equipment for digital and in-person presentations.
“While hybrid meetings are not new in our industry, the demand for them has increased dramatically due to this pandemic, forcing meeting and event planners to make adjustments to their events to continue to address the needs of their members and attendees who will not be ready to travel anytime soon,” said Tim Muldoon,… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more