News

Aug 27, 2021
The flurry of hiring and promoting in the corporate events industry continues, with event and destination organizations expanding staff and bringing on industry veterans to lead up teams. Take a look: Banzai  Leading SaaS-based engagement marketing solutions company Banzai has appointed Ashley Levesque as its new vice president of marketing. She comes to Banzai from webinar platform Demio, which the company acquired in February, starting as an executive assistant and working her way to senior executive in just five years.  A results-oriented, impact-driven communications professional,… more
Aug 26, 2021
A working group organized by BPA Worldwide has come up with a solution for a pressing need that surfaced after one of the biggest pandemic pivots. An industry standard for reporting metrics was sorely needed for BPA-audited in-person shows that switched to virtual or hybrid events, along with maintaining status as an event approved by UFI, the Global Association of the Exhibition Industry. BPA iCompli Events provides verification of compliance with UFI industry standards for the measurement of trade show attendees and exhibitors. “During the pandemic, priority one was to establish a digital… more
Aug 24, 2021
For many event planners, the idea of planning, let alone pulling off a successful hybrid event is often viewed as a complicated and daunting task requiring a major learning curve to master. To help planners overcome their trepidation, move beyond theory and put hybrid events into action, U.K.-based virtual and hybrid event platform Glisser launched its first-ever hybrid event designed to provide corporate event planners with best practices for executing engaging and successful events with both digital and in-person audiences. Held July 13 in London, across the pond in New York City and… more
Aug 23, 2021
The Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional recognition and standards, has joined The Tourism Child-Protection Code of Conduct (The Code), a multi-stakeholder initiative to prevent the sexual exploitation and trafficking of children in travel and tourism throughout the world. As a voluntary set of six criteria to keep children safe that its members commit to, The Code provides awareness, tools and support to the travel and tourism industry to protect children against sexual exploitation. As the world’s first and only… more
Aug 20, 2021
After 16 years as an extraordinary leading advocate for all segments of the travel industry, including meetings and events, U.S. Travel Association President and CEO Roger Dow recently announced his plan to retire in July 2022.   U.S. Travel’s board of directors extended Dow’s contract after he agreed to stay for one more year, continuing to advocate for the industry as it recovers from the financial devastation of the COVID-19 pandemic.  “The board is very grateful to Roger for his steadfast leadership and profound influence on this industry and for strengthening U.S. Travel as a key… more
Aug 19, 2021
To help promote racial equity and overcome underrepresentation in its local travel and tourism industry, Experience Columbus and the Greater Columbus Sports Commission are partnering with Tourism Diversity Matters, a tourism and events industry resource for diversity expertise, to launch the Diversity Apprenticeship Program (DAP). Designed to help close the significant racial equity gap in the Central Ohio hospitality community, the new apprenticeship program will provide hands-on experience and job opportunities to local students, recent graduates and professionals who identify as BIPOC (… more
Aug 17, 2021
Global cloud-based, technology-enabled services leader Intrado has acquired Hubb, a leading provider of hybrid event management technology. Finalized Aug. 13, the acquisition opens the door for Intrado Digital Media to expand its leadership position as the world’s largest technology platform built for the omnichannel event marketplace. According to Intrado officials, the combined capabilities of Intrado Digital Media and Hubb will offer event planners a single source for unified on-site and online events, providing data and analytics across the entire event portfolio that offers valuable… more
Aug 16, 2021
As the meetings, conventions and exhibitions industry dusts itself off and emerges from the pandemic, the need to continue envisioning innovative ways of doing business has never been greater. To help event organizers rethink their offerings and operations, the Singapore Tourism Board (STB), Professional Convention Management Association (PCMA) and UFI, the Global Association of the Exhibition Industry, teamed up to launch a white paper titled “Reimagining Business Events—Through COVID-19 and Beyond.” “The pandemic has emphasized the need to innovate and be nimble in the business events… more
Aug 15, 2021
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience. Have an engagement leaderboard: Leaderboards at virtual events are a reflection of attendee engagement with the platform, event, and other attendees. Introducing such a leaderboard to your virtual event is a great way of promoting… more
Aug 13, 2021
The global hospitality industry continues readying itself for better times ahead with an array of new builds, remodels and expansion projects aimed to lure meeting and event groups through their doors. Take a look: New Properties   The Industrial Hotel     Marriott’s Autograph Collection recently opened its second Pittsburgh property, The Industrial Hotel. Housed within the historic James Arrott building in the city’s Central Business District, the new 18-story hotel features 124 rooms, including 28 suites, a second-floor lobby lounge serving Pittsburgh-style craft cocktails, meeting… more