News
Feb 07, 2019
Corporate event marketers are often so busy working that speaking at events falls by the wayside. But not only is speaking a great way to advance your professional career, by bringing visibility to yourself and all you do, it also helps others learn.
Even though it requires a little advance planning, and a little more work, it’s worth taking the time to submit at least one session abstract each year. Why not share your knowledge and experience with your peers?
The Corporate Event Marketing Association (CEMA)'s CEMA Summit is one event that is an excellent fit for corporate event marketers… more
Feb 06, 2019
Planners using Streampoint Solutions can now easily extend the software’s functionality with Pathable’s mobile event apps and conference microsites. Conversely, Pathable users now have Streampoint as a stable, more affordable option for additional event management tools.
Streampoint provides event management software for the conference, tradeshow and special events community. Pathable is the latest in a growing list of the company’s application programming interface (API) partners, offering a wide range of complementary technology integrations.
“We are very excited about the integration… more
Feb 05, 2019
Sustainability and “green” practices are becoming standard for many corporations, driven by both a belief in corporate responsibility and by customer mindset. A recent Nielsen global online survey shows eighty-one percent of respondents feel strongly that companies should help improve the environment.
The initial worry that sustainable events would result in higher costs has subsided. In fact, it has been shown that environmentally-friendly events can actually cost less, as they require a more mindful approach to waste reduction. But there is still quite a bit of misperception related to… more
Feb 01, 2019
“Event marketing” is a term that crops up most frequently in the corporate event sector, perhaps because most corporate event planners or event managers sit within a marketing department. But there is some confusion over what exactly event marketing entails.
There are many forms of event marketing in the corporate space. It’s not only marketing the event itself, although that is a piece of it. It’s also about how you portray your brand at or within an event and how you engage with your audience.
The lines between event planning, event management and event marketing are often blurred. Even… more
Jan 31, 2019
Portland, Ore. is rising to the top of the list for many corporations looking for a new destination for their events.
Known for its coffee shops, doughnuts, microbreweries, Powell’s bookstore and men with beards, Portland is the largest city in the state. It’s also known for its parks, being environmentally friendly and for the “Keep Portland Weird” counterculture, lovingly ridiculed in the sketch-comedy television show “Portlandia.”
In addition, Portland is home to a growing number of technology companies, including tech giant Amazon, which continues to expand its presence within the city… more
Jan 30, 2019
It’s late; you’ve skipped dinner, again; and the hotel mini bar beckons. What will it be: overpriced potato chips, M&Ms, or maybe both? With a little advance planning, you could have prevented the strike of nighttime hunger — and perhaps a multitude of health issues down the road.
While more research is needed on humans to determine whether calories eaten are night are more likely to cause weight gain than the same number of calories consumed during the day (as one study conducted on mice by Northwestern University suggested), there’s no question that making poor eating choices at night… more
Jan 28, 2019
We’ve all been to corporate team building events that brought us closer with colleagues and reinvigorated our teams to work toward our common goals. Then we’ve been to others that fall flat, appearing “lame” or a waste of valuable professional or personal time. When corporations develop team building events, it often falls primarily on the event planner to ensure the experience is positive.
Start with the Basics
Karla Singson, CEO of PREP - PR, Events and Promotions, says effective team building events have three basic ingredients.
“They should be good for fostering teamwork and friendship… more
Jan 25, 2019
The greater Dallas area has a new spot for meetings and conventions: Delta Hotels by Marriott Dallas Allen and Watters Creek Convention Center, which debuted in January. Located 30 minutes north of Dallas and 30 miles from DFW International and Love Field airports, the new facility is the first four-star, full-service hotel and convention center in Allen and one of the largest facilities of its kind in North Texas.
With 90,000 square feet of flexible meeting and convention space, the Watters Creek Convention Center can accommodate gatherings of up to 1,000 attendees. It offers 23 meeting… more
Jan 24, 2019
You know the drill: Touch down in your destination, immediately bring up your Uber app to get a ride to your hotel, set down your suitcase and get right to work. Between site visits, responding to emails, answering incessant phone calls and putting out all the fires that go along with managing a meeting, you barely have time to eat, let alone meditate.
Yet when you’re on the road — perhaps with elevated anxiety levels from the stress of your job, and guilt over missing out on family life for a few days — taking time to pause and hit your own personal reset button can make a big difference in… more
Jan 22, 2019
The events industry is financially healthy — and growing, according to a new report from Eventbrite.
The global ticketing and event technology platform company has released its annual Pulse Report, which aggregates survey data from more than 1,200 event professionals based in the U.S. and Canada. Approximately one third of the participants organize business events.
Katie Sawyer, Eventbrite’s head of content, said the interactive report is designed to help event professionals be more successful.
“The data provides the insights they need to make smart decisions about hiring, budget and… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more