Event Planning

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Gooey butter cake
Dec 18, 2019
Every city has its own iconic treats, and St. Louis is no exception. On a recent trip there for the Ungerboeck United conference, we scoped out the best local foods that you can only get in “The Lou.” If you’re meeting in St. Louis in 2020, here are some delicious items to consider including on your menus. They’re sure to give your attendees a true taste of the city. Gooey Butter Cake Bakeries around town all have their own version of this decadent treat, which tastes as delicious as the name implies. Legend has it the cake was invented by mistake in the 1930s when a baker got the butter… more
Dec 17, 2019
There’s a whole new component coming to face-to-face events, with “face” being the key factor. Facial recognition for on-site check-in is slowly gaining traction, with more registration suppliers adding the technology to their portfolios. Launched at IAEE’s Expo! Expo! in Las Vegas in Dec. 2019, registration and housing provider Streampoint Solutions’ FaceReg promises to reduce wait times for on-site check-in.  Dharmesh Dayabhai, Streampoint Solutions’ co-founder, says that the time from face detection to badge print is around 3-5 seconds. “The time savings is due to not trying to locate… more
Dec 04, 2019
Experiential marketing and live event production agencies Gravel Experiential and GES Events are teaming up. The two companies will work together to broaden their existing client base with a focus on corporations searching for top-notch event production in new and emerging markets. While both GES Events and Gravel XP offer similar services, the two are also complementary in many ways. Gravel XP has a long history supporting U.S.-based events in specialized industries including consumer packaged goods, alcohol and spirits, pharmaceutical, technology and consultancies. Its services are… more
Nov 04, 2019
Imagine chartering a plane to your event destination. You get to choose the plane size, configuration, even food and beverage service. Picture your attendees’ excitement at this extra-special treatment. Freespeed Aviation serves as an agent in obtaining air charter services. The company sources its aircraft from 3 different charter operator platforms, utilizing a fleet of jets from qualified and carefully selected FAA and EASA Certified Air Carriers. This includes thousands of jets and turboprops that may not normally be based at your local airport, but can be made available for your special… more
Oct 31, 2019
In 2018, the United States recorded 340 mass shootings and 108 natural disasters (hurricanes, floods, earthquakes, severe thunderstorms, wildfires and more), making it feel like emergencies are everywhere. Whether emergencies are more prolific than they used to be or not, the reality is event organizers must be ready for an emergency of any type to occur during their event. As such, emergency preparedness has gone well beyond hiring a team of security guards to stand at the door.  Event organizers must be prepared to keep their participants safe both inside and outside of the event. They… more
Oct 30, 2019
Have you ever hired a photographer for an event and wound up with very few photos you could actually use? Event photography is an important component of capturing the event, but often it’s something that planners don’t spend much time on aside from sourcing a photographer. Professional photographer Chris Savas, who owns and operates Chris Savas Photography in the Atlanta area, has been in the business for more than 30 years. He worked as a photojournalist and in advertising for over a decade before switching his specialty to corporate meetings and events. We spoke with Savas about industry… more
Oct 17, 2019
The focus on sustainability in the world of corporate events will only continue to increase, according to CWT Meetings & Events. In the new M&E Future Trends Report bonus feature, The Future of Sustainable Events, CWT provides insights into the state of the industry and offers tips on how organizations can embed responsible business practices into meetings and events. “Having a responsible business approach and company culture is ever more important as employees and consumers want to be associated with a brand that reflects their values,” said Ian Cummings, vice president EMEA, CWT… more
Oct 10, 2019
Sustainability is top of mind for tech giant HP. The company’s sustainable impact strategy mission is to create lasting, positive change for the planet, our people and communities. HP has publicly committed to integrating sustainable practices into its events by reducing unnecessary materials, renting and reusing assets, recycling, composting and donating event discards. HP engaged Kindle Communications to produce the evening networking event for HP’s top 1,500 sales executives and retail, channel and alliance partners at its annual global world partner forum, HP Reinvent 2019. HP positions… more
Oct 07, 2019
Event organizers are taking note, as voice technology allows them to deliver personalized attendee experiences in a scalable way. We spoke with one search-marketing consultant and two event technology providers to learn how. Consider The User’s State Of Mind, and Google’s Goals Trade show marketers can increase the likelihood of showing up in Google by catering to voice searches. Google has recently introduced features such as the “featured snippet” and “people also ask” box as part of its goal to answer user queries directly on its site. Events can increase exposure and site traffic by… more
Oct 02, 2019
A conference with several thousand people sounds like an unlikely place to zen out. Yet the organizers of IMEX America and one major hotel company, understanding the immense benefits of meditation, helped conference goers do exactly that at this year’s event, held Sept. 10-12 in Las Vegas. The IMEX Be Well Lounge The event organizers behind IMEX America chose Las Vegas-based Lee Papa as the wellness expert to lead the mindfulness exercises inside its Be Well Lounge. Throughout four days (including Smart Monday), she led 25 guided meditations, ranging from 15 to 30 minutes each. It was a… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more