Event Marketing

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metavent
Mar 10, 2020
The events industry is filled with a lot of uncertainty right now due to the COVID-19 outbreak and subsequent event cancellations. “I don’t think there’s a single event scheduled for the next 90 days that isn’t currently fielding concerns about coronavirus from attendees and stakeholders,” says Alex Plaxen, vice president, experience strategy for Nifty Method Marketing and Events. Plaxen, who has been educating the events industry on crisis communications for the past two and a half years, stresses that if you have an event scheduled anytime in the coming months, you need to be… more
Mar 09, 2020
More than 2,200 event professionals attended the Events Industry Council live webinar, “COVID-19: Discussion of Critical Insurance and Legal Considerations for Event Professionals” webinar on Friday, March 6.   The webinar featured hospitality attorney Barbara Dunn, a partner in the Chicago office of Barnes & Thornburg LLP, and Tyra Warner, department chair of hospitality and tourism management at College of Coastal Georgia. Alisa Peters, senior global account manager for Experient, a Maritz Global Events Company and chair-elect of EIC’s CMP Governance Commission, facilitated.  EIC CEO… more
Mar 09, 2020
At Convening Leaders in January, PCMA announced a strategic partnership with CEMA. As one of their first joint projects, the two associations have planned a series of interactive webinars to educate the industry on the novel coronavirus, what to expect, how to prepare, and how to react. “CEMA is proud to partner with PCMA to bring timely and actionable insights on COVID-19 to the event marketing community,” says CEMA President and CEO Kimberley Gishler.   She continues, “The PCMA webinars cover a range of useful topics from scientific fact, to risk management and contractual preparedness,… more
Mar 06, 2020
The following is an open letter dated March 5, 2020, from the leadership of the American Society of Association Executives; Destinations International; Events Industry Council; International Association of Exhibitions and Events; International Association of Venue Managers; Meeting Professionals International; PCMA; and the U.S. Travel Association. We share the concern about the coronavirus and the questions this challenge presents. The health and wellbeing of the public is always paramount. The goal, of course, in any moment of public health concern is to be guided by expert information,… more
Feb 20, 2020
When I first learned about Chicago Planner Master Class, I was intrigued. Put on by Ateema Media & Marketing, this series of events designed specifically for professional event planners and event marketers isn’t a typical talking-head education session or a loose networking opportunity. Instead, events (which take place several times a year) are structured as a brief introduction from a partner sponsor followed by 10 roundtable discussions on topics pre-selected by attendees. I attended my first one this week and not only did I learn a lot, I was also impressed with the layout and flow… more
Feb 19, 2020
We recently wrote about why event industry organizations should implement green teams — cross-functional groups that identify and implement ways to help the organization operate in a more environmentally sustainable fashion. While a green team might typically be internal to one specific organization or venue, in the events world, the best results come from extending those teams to encompass all key stakeholders responsible for executing a specific event. In many cases, while these green teams are still voluntary, the responsibilities are seen as being part of the job function and may not… more
Feb 12, 2020
Lisa Sommer Devlin, owner of Phoenix-based Devlin Law Firm which specializes in hospitality law, has received about a dozen phone calls from hotels in the past week. They’re reaching out to her as a result of groups wanting to cancel events without penalties, due to the coronavirus.  The virus is having an impact on events around the world, not just in Asian markets. Within Asia, especially China, many events have been canceled or postponed. Money20/20 Asia, originally slated for March, has been postponed til August. And today, it was announced that Mobile World Congress, the world's largest… more
Green Team
Feb 11, 2020
Sustainable practices are fast becoming a must for events. According to the Eventbrite 2020 Event Trends report, 59 percent of North American event professionals are taking steps to improve the environmental impact of their events — up from a mere 6 percent in 2019.  Additionally, an overwhelming majority — or 93 percent — of hosted buyers and visitors who attended IMEX 2018 said they are interested in planning events in a more sustainable matter, according to post-event survey results. One of the ways corporations, associations, event venues and suppliers are codifying those intentions is… more
Jan 29, 2020
Haute Dokimazo held its first-ever Secret Family Reunion in November 2019, bringing together more than 80 senior event, marketing and business professionals for a conference unlike any other. In a private screening at the 2020 Sundance Film Festival this week, The Aperture Pill debuted a short documentary film chronicling the event.  For those who aren’t familiar with the event, here’s a recap. The Concept Haute Dokimazo co-founders Nicole Osibodu, Liz Lathan and Tom Spano say that they were inspired to create an event that would show the possibilities inherent through human connection. “… more
Jan 07, 2020
Philadelphia’s walkability, history and culinary ingenuity make the city appealing to corporate groups. Not just a historic meeting location, it’s also a foodie’s paradise, perfect for hosting memorable group meals.  The city is known for having one of the top restaurant communities in the U.S. In 2019, Israeli small-plate-driven Zahav took the James Beard Award for outstanding restaurant. And Cadence, an upscale American prix fixe BYO eatery, was named best new restaurant by Food & Wine magazine. “Philadelphia has been a captivating destination for meetings, conventions and events for… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more