News
Jun 21, 2018
With the help of 3D printers and laser cutters, MakeLab takes the ordinary and turns it into the extraordinary. The Toronto-based company sends its staff around the world, providing cutting-edge, interactive event experiences that leverage the power of technology.
The studio has executed custom interactives for companies across a number of market segments, including automotive, cosmetics, technology and creative agencies.
“We have not seen any industry that isn't interested in these kinds of things,” said Jonathan Moneta, MakeLab founder and creative director.
MakeLab’s tech activations… more
Jun 19, 2018
The Corporate Event News Event Expert Profile series features interviews with some of the many talented corporate event professionals who make this industry thrive.
Nick Cottone has been involved with events and event marketing for 17 years and is based in Fort Lauderdale, Florida (although he will soon be moving to Austin, Texas). His LinkedIn profile describes him as a “conference producer/project manager by day and wedding/special event planner by night,” which immediately piqued my interest.
Danalynne W. Menegus: How did you get into the events industry?
Nick Cottone: When I… more
Jun 18, 2018
The Association for Women in Events (AWE) executive committee and board are now accepting applications for the association’s 2019 board term.
Women and men in the events industry are encouraged to apply. Current AWE membership is not required, however non-members who are appointed to the board will be required to join upon the start of their term.
Board members are expected to engage, connect and celebrate women professionals in the events field, and guide AWE and its activities in the events sector.
Open positions:
General Board of Directors
Treasurer
Vice President
Secretary
The… more
Jun 18, 2018
Caesars Entertainment Corporation just reinforced its commitment to fight climate change by setting science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain.
Targets adopted by companies to reduce greenhouse gas (GHG) emissions are considered "science-based" if they are in line with the level of de-carbonization required to keep global temperature increase below 2 degrees Celsius compared to pre-industrial temperatures.
The Science Based Targets initiative (SBTi) is a collaboration among CDP (formerly known as the Carbon… more
Jun 15, 2018
On May 30, Shepard launched eventVOICE, a voice-driven assistant designed specifically for events to enhance attendee experience, improve exhibitor engagement and help organizers work smarter.
This tool is a template-based operating platform that boasts ease of set-up, personalized notifications, and a responsive artificial intelligence database - giving a broader range of event organizers the ability to respond to the demand for voice-first search customer experience.
“The launch of this service aligns with our strategic imperatives to provide clients with innovative solutions which … more
Jun 14, 2018
Situated in Southern Kentucky’s Cave Country and only an hour north of Nashville, Bowling Green, Kentucky is an interesting off-the-beaten-path option for your next small or mid-sized meeting or corporate retreat.
Bowling Green’s Sloan Convention Center offers 60,000 square feet of meeting and pre-function space. Its 19,500 sq. ft. grand ballroom, which can be divided into four sections, has a reception capacity of 1,500 attendees. There are also six breakout rooms ranging from 350 to 2,600 sq. ft.
The convention center has indoor access to the adjacent Holiday Inn University Plaza, which… more
Jun 12, 2018
The Corporate Event Marketing Association (CEMA) advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals.
CEMA strives to offer programs to its members and the industry that help bring the community together through a spirit of sharing information and best practices. One such offering is the CEMA Study Tour program. CEMA Study Tours are truly unique.
“It’s not a fam (familiarization trip) and it’s not just ‘fun’,” said Olga Rosenbrook, CEMA’s director of member services. “It’s education, networking and getting the… more
Jun 11, 2018
Most event technology is sold through business-to-business (B2B) channels. However, B2B sales processes can take more time than some planners have for smaller events.
To help ease the process, etouches is selling its LOOPD Smart Tags and mobile event apps on a new online store and also on Facebook, Instagram and Pinterest. This new low-touch sales model presents a unique way for event professionals to buy enterprise event technology.
The LOOPD Smart Tag enables attendees to network at an event without worrying about lead scanners, business cards, or session check-ins. Acting as a digital… more
Jun 08, 2018
Forget talking about event technology, it's time to take action. Find out how a strategic event tech plan can fuel real results and ROI for your corporate event.
Join us June 28 at 1pm ET for a deep dive into the tools, techniques and talent you'll need to make your corporate event tech investment pay off with a complimentary webinar hosted by Core-apps.
Register for this valuable webinar HERE.
Learn more about:
Tips for evaluating your current tech stack
How to simplify your work flows for better team collaboration and efficiencies
Consolidate! Suggestions for bundling tech and vendors… more
Jun 07, 2018
Last year, Meeting Professionals International (MPI), in conjunction with the National Center for Spectator Sports Safety and Security (NCS4) developed the MPI Academy Emergency Preparedness for Meetings and Events Certificate Course.
Now, MPI has created a new asset designed to serve as a reference tool for planners to use in developing safety and security plans and procedures.
“The Essential Guide to Safety and Security: Best Practices for Meeting and Event Planning 2018” contains best practices to help meeting and event planners identify vulnerabilities, protect assets and mitigate… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more