Aug 27, 2019
Event marketing is often the largest single line item in corporate event budgets because of its effectiveness at achieving key marketing objectives and building trust. That is the bottom-line conclusion from four separate studies highlighted in the Top 20 B2B Marketing Charts report from Marketing Charts. B2B marketing professionals will find a wealth of insights in this report, from what types of content buyers view as most credible to the updated B2B buying process timeline to buyers' preferred information sources for problem solving. But event-related findings stand out in this set of… more
Aug 20, 2019
The faint nip of fall hasn’t yet reached the east coast, but signs of it are everywhere. My local HomeGoods is showcasing Halloween decorations and an avalanche of back to school sale advertising has blanketed all forms of media. While you may be long past the butterfly-inducing feeling the first day of school brings, you’re never beyond pushing yourself to level up your knowledge, tackle a challenge, and graduate to a new area of higher learning over a lifetime. The question is, are you doing it? With e-books, audio books, online universities, podcasts, webinars, virtual mastermind groups … more
Aug 13, 2019
Have you ever taken a personality test? Whether for fun or to better understand who you are and how you experience the world, knowing more about your personality provides an operational framework, even if it’s understanding of which Disney Princess you are (FYI - I’m Pocahontas). Whether for understanding yourself or understanding others in a work environment, in a family environment, or a social media environment, traditional personality evaluations reveal a plethora of ways to communicate your values, your outward communication strategies and how you best receive external communications.… more
Aug 06, 2019
As event professionals, we know that face-to-face learning and networking is the difference-maker in advancing your knowledge and your career. But with limited time and limited professional development budget, how can you prioritize one over the other? I've been a life-long knowledge-seeker and information tourist, testing out a variety of learning experiences from conferences to monthly luncheons to webinars to live online classes to networking events to unconferences to new formats like Spontaneous Think Tanks. I've found that all of them serve a purpose, so I thought I'd share my… more
Jul 29, 2019
When asked what would help them do their jobs more effectively, event planners commonly mention things like more hours in the day (wouldn't that be great!), more support and understanding from management / clients and more efficient resources to help them keep current — for example, events-focused podcasts that are easy to digest on the go. Another commonly expressed need is for respect for the profession (people who plan large corporate and association event are strategic pros — not "party planners"), though strategic meetings management programs and initiatives like Meetings Mean Business… more
Jul 23, 2019
When we speak of our “teams” we are usually referring to our co-workers and trusted vendor partners. While those people are often essential to your professional success, there is likely another team you need in your life which may be woefully understaffed. I’m talking about your personal support team. The people who keep you fortified and functioning optimally. Many of us shed those people long ago, considering the expense of a personal trainer, or the time required to work with a nutritionist too steep. Instead we spend the extra dollars on food we consume while working later and later and… more
Jul 16, 2019
“If it looks good, it tastes good.” This mantra was drummed into my brain in the early days of my working life. I was trained to put massive emphasis on the presentation of my product (the food) at the high-end restaurants where I worked. The reason was simple…and it had a lasting impact on the way I approach my work in my current role as CTO of eventcore. We humans are an emotional bunch, and our emotions are tightly synced with what we see. If the food is beautifully presented, that customer at your upscale restaurant will decide it’s going to be delicious before she takes the first bite.… more
Jul 10, 2019
If you want to have a successful event, you must include a social media campaign. Start with a focused strategy that targets who you want to come to your event, who is actually going to your event, and who wishes they came and will attend next time. One thing you can be certain of – everyone has a phone. Make sure they are all talking about your event. Get started by breaking down your social media event strategy into three parts: before, during and after. Before Your Event Build anticipation to get everyone excited about your event. Tease them with sneak peeks. Hold “reveals” for key… more
Jul 02, 2019
Are you planning to organize a conference meeting with VIPs? VIPs are the most important people in your network because they can generate greater sales, help you develop more innovative products, formulate a more powerful marketing campaign or improve your business. A VIP event — or VIP participation at events — isn’t something that businesses organize every day. So following certain rules and protocols (especially if your guests are from another country, where expectations and codes of conduct may vary) is an easy way to ensure your VIPs receive the treatment they deserve. VIPs don’t have… more
Jun 25, 2019
Magazine articles and websites are chock full of summer “must do” lists. From wearing the right sunscreen to checking bargain sites for inexpensive travel to the “it” shades in cosmetics, you could spend all this summer just reading about what you should do to make it perfect. Not wanting to be left out, I too have a few “must do” suggestions including the most important thing you need to do to get strategic this summer. Mine won’t cure frizzy hair on humid days or be a surefire styling tip to rock a fun summer dress, but I guarantee mine provides benefits that will last long after your… more