Blogs

May 19, 2020
We are living in some of the worst economic times in the event industry. We don’t know when we can safely host events again, or even set a date for our next event.  Revenue for events has effectively been reduced to zero, and this ripple effect has been felt throughout the industry. For example, Eventbrite reported a first-quarter 2020 loss of $146 million, and laid off 45 percent of its employees.  As planners pivot to find digital solutions to bring people together, event technology companies must also pivot and meet the needs of their client base. Here are some of the ways that event… more
May 12, 2020
The annual NFL Draft has become an event that cannot be ignored. The pundits love to talk about how they hate mock drafts. Then they love to point out that grades are pointless. But the public consumption and demand is such that there is no way any credible reporter or publication can avoid participating.   The NFL Draft began as an event conducted over the phone, and then via fax machines, then a single-day newscaster-like TV broadcast before becoming the interactive multimedia behemoth it is today. And as an events planner it has been intriguing to watch the evolution of the draft into a… more
May 07, 2020
In case you missed it, start here with an introduction to B2B digital event amplification strategies and read part two here. This is the final part of this series. 8. Impress Your Attendees with Digital Assets Have you ever left a corporate event or conference with a bag filled with… nothing? Pens, keychains, stacks of flyers — at worst, all they do is clutter your life until you eventually throw them away; at best, your pen collection grows. Luckily, there are alternatives out there through virtual event bags. These bags are more environmentally friendly — not to mention easier to manage… more
Apr 27, 2020
As business demands shift in the wake of the COVID-19 pandemic, many organizations have moved from hosting in-person meetings and events to virtual ones. Clearly, many businesses continue to move forward, even as many places remain closed. They are finding a new way to stay connected while properly socially distancing. In fact, our data indicates a majority of internal and external meetings, including town halls and sales conferences, will be virtual for the next six months. Possibly longer. Since the outbreak of COVID-19, we’ve seen a 320% increase in demand for virtual events. Virtual… more
Apr 23, 2020
Given that a full 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events. But what happens when those events go virtual? How can organizers ensure attendees still achieve their learning objectives, even without the face-to-face experience? Start by communicating expectations so audiences know what to expect to learn and how they can expect to learn it. Then, follow the principles below to ensure they get what they came for. Design the Learning Experience Map the attendee journey for a… more
Apr 21, 2020
Just a few weeks ago, we were feeling optimistic about holding our yearly APAC and EMEA Unite conferences in March. What happened then, was out of our hands, with the COVID-19 pandemic spreading and turning the entire events industry upside down. We did not want to give up on Unite, so we sat together and worked on a virtual conference concept that would still cover the great content we were eager to share with our customer community. We only had one week to revamp the agenda and to elaborate on the technical setup, so time was a key factor in this project. Our decision to make this a free… more
Apr 16, 2020
How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. That's one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone. Overall, per the report, 61% of respondents anticipate their overall marketing budgets are likely to be cut. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list… more
Apr 14, 2020
In case you missed it, start here with an introduction to B2B digital event amplification strategies. This is part 2 of three in a series. 5. Leverage Your Social Ambassadors Every event needs an arsenal of knowledgeable speakers — and the bigger the name, the better. If you’ve invited notable figures to speak at your event, this is your chance to tap into a new audience. Not only do well-known industry leaders attract more attendees simply by having their name on the poster, but you can also borrow their reach to promote your event. When you book your speakers, make sure you ask them to… more
Apr 07, 2020
Working from home is quickly becoming “the new normal.” The COVID-19 pandemic kicked the WFH movement into high gear, and many experts believe it will continue long after the crisis has passed (this article makes a solid case). But before we can optimize this new way of working, we’re going to have to get proficient at one of the biggest work-from-home fundamentals: the virtual meeting. Remote meetings are inherently different from in-person meetings. If you’re not used to running them, you’re going to make tons of mistakes, and those mistakes can have major ramifications in terms of how… more
Mar 30, 2020
With the recent influx of events moving to an online format, especially conferences, I wanted to share some tips on how to best manage your online event. Just like an in-person event, there should be great consideration given to the flow of the event and how the experience will be for your attendees. Here are some of my tips for producing a great online event. Have your own tips to share? Please drop them in the comments! Roles for the event - moving an event online may seem easy, but you still need lots of hands to ensure the event goes smoothly...probably more than you may think. Consider… more