Blogs

Jul 17, 2018
Just because you can do something doesn’t mean you should.  It’s important to be reminded of this as we get caught up in our ‘can do’ mode tackling projects for which we may not be the best qualified. If you imagine décor and music are all it takes to design experiences, my conversation with Julian Lwin, a spatial innovation and experiential design director, may change your perspective. Incorporating a professional spatial expert into your program is the human equivalent of adding lemon zest to a dish of fresh vegetables delivering an unexpected but welcome, bright zing of flavor and color… more
Jul 11, 2018
It’s that time again! Can you believe it’s been almost six months since our first quarterly reader survey? I’ve always been better at the first two of the three “R”s (reading and ’riting, clearly not so much ’rithmetic), but I’m also going to go with the excuse of being so busy sourcing and writing articles that the time just flew by. Our second reader survey is now available, and will be open through July 23. I’m a big believer in instincts, but also in using a data-driven approach to make sure my ideas and beliefs aren’t wildly off base. The purpose of this survey is to validate our… more
Jul 10, 2018
Apps are the hot new way to communicate with your event attendees. In fact, many attendees have grown so accustomed to seeking information from apps that they expect your event to have one. But how can you tell if your app is truly successful at engaging their attention? And how can you improve it to deliver the results you want? By studying the analytics – or history of usage – within your app, you can get a clearer picture of whether or not and how well it performs. With this valuable data, you can then make smarter decisions about how to design your app for maximum adoption and engagement… more
Jul 02, 2018
Did you know that almost 50% of the plastic we produce is single use? This means it goes into landfill or worse, ends up in the ocean, where thousands of animals and ecosystems are suffering. According to the Ocean Conservancy, plastic has been found in more than 60% of all seabirds and 100% of sea turtle species. Ingesting plastic has life-threatening effects on wildlife and this plastic eventually ends up being digested by humans. Our throw-away society is seriously damaging the environment and it’s up to individuals, industries and companies to start acting to effect change. If everyone… more
Jun 26, 2018
Strategic events change behavior, support sales cycles and bring marketing messages to life. With a clear goal and firm understanding of the event’s desired outcome, a strategic vision is brought into focus. This vision is the foundation of the strategic plan, upon which layers of details are built, all of which come together to create an experience. A true experience is achieved when attendees are enveloped in a multi-sensory engagement that reflects your strategic vision and goal. To do this effectively a professional spatial designer should be hired to make sure your vision is brought to… more
Jun 20, 2018
What is Structured Data? Simply put, structured data is a way for web developers to help search engines understand the content of your page. It is markup added to a web page that tells a search engine like Google specifics about your page information. Google’s crawler can do amazing things but it can’t always pull the right information from a web page. For example, if you own a restaurant and have a website, Google can’t automatically decipher the name, address and hours for your restaurant without a little help. That’s where structured data comes in. If you embed specialized markup in your… more
Jun 13, 2018
Long ago, consultant Tom Gilb coined the term “mythodology” to describe erroneous but commonly held beliefs about how something should be done. Here are nine mythodologies about conferences. Mythodology #1: We know what our attendees want to learn about. Reality: No, you don’t. At least half the sessions programmed at traditional conferences are not what attendees want. Mythodology #2: Event socials are a good way to meet people. Reality: People tend to stay with people they already know at event socials. Participant-driven and participation-rich events provide far more opportunities to… more
Jun 04, 2018
I was the head of corporate events and travel for a tech company in Silicon Valley in early 2000. I managed a global team of professionals who managed over $5 million a year in event spend. We did great work, were paid well and, for the most part, loved what we did. When the internet bubble burst and 9/11 happened, we were forced to let droves of people go. My entire team was dismantled. I was crushed. Between survivor’s guilt and the uncertainty of the company’s future, it was a difficult time. An independent planner had been calling on me for months looking for work. I had a full staff and… more
May 29, 2018
When you’re promoting a corporate event you can’t just take a bigger budget and throw it at the wall, hoping it’ll stick. Instead, you have to try to think beyond your comfort zone. Having a strong strategy for promoting your event is critical to your success. You could have the best event in the world, but if your prospective audience doesn’t know about it, you - and they - will miss out. When thinking of ways to promote your event, ask yourself “how can I take some of the most common and typical methods of promoting a corporate event and twist them into something new?” People are exposed… more
May 22, 2018
“We bend over backwards to make our clients happy.”  How many times have you heard that saying? And what does it really mean?  Assigning actions to these words is vital to a company’s success. At the end of the day, after the work is done and the event is over, people don’t remember the technology or equipment you provided, they remember how they were treated. That’s why it’s so important to make customer service a priority. In my experience with Teamwork, customer service is the root of everything we do. It’s one of the reasons that attracted me to the company in the first place. I value… more