Apr 15, 2021
As the meetings industry sets its sights on a post-pandemic future, organizations and companies throughout the country are appointing new leaders, creating fresh roles and making promotions in preparation for busier times ahead. Take a look! Visit Sacramento has appointed its 15-year Chief Marketing Officer, Sonya Bradley, as its chief of diversity, equity and inclusion, a new role created to address the organization’s commitment to taking action and creating lasting change in the Sacramento region’s tourism industry and across the country. A 25-year veteran of the travel and tourism… more
Assistant Director of Sales Stacey Purcell Marks 30 Years at Caesars
Apr 12, 2021
Stacey Purcell’s career in hospitality started brewing in Maui, home of the beloved Kona coffee. When not cheerleading, she would accompany her father on his trips to Las Vegas. He’d love to gamble at The Riviera, where he’d go four or five times per year. “Las Vegas was kind of like Maui — there was a little valley and some mountain around it,” Purcell recalled. “The only difference was it was steaming hot.” Flash forward 30 years and Las Vegas is home to Purcell, who now visits Hawaii. Her dad passed prior to the move, but she has found several father figures in what has amounted to a… more
Apr 06, 2021
As manager of engineering services at Detroit’s TCF Center, Al Vasquez is typically responsible for directing and managing the maintenance of the venue’s buildings, grounds, equipment and utilities. He works to keep the facility compliant with local building codes and Occupational Safety and Health Administration regulations while assisting customers with their facilities requirements. But in the spring of last year, when the COVID-19 pandemic was first hitting cities throughout the U.S., his role at the downtown venue took on a whole new level of importance and urgency. On March 30, 2020,… more
Tech Giants: Six Good Minutes With Splash CEO Ben Hindman
Mar 11, 2021
You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective. “I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.” There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
Mar 10, 2021
As the corporate events and hospitality industries gear up for better days ahead, hotels and event-related companies across the U.S. are appointing new leaders and expanding their teams. Take a look: Thirty-year hospitality management industry veteran Jacqueline “Jackie” Volkart has been appointed dual general manager at The Ritz-Carlton Resorts of Miami Beach, including the newly reimagined, 376-room Ritz-Carlton, South Beach and the 95-room Ritz-Carlton, Bal Harbour.  Most recently, Volkart served as general manager at The St. Regis San Francisco, where, under her leadership, the hotel… more
Tech Giants: Intrado President Ben Chodor on the Next Virtual Reality
Feb 15, 2021
It’s noon on a Wednesday (somewhere) when Intrado Digital Media President Ben Chodor jumps on a Zoom call. There is no ballgame to catch, rush hour to beat or train to hop on. Gone are the days of the easy excuses to take a break from work. Chodor is, for better or worse, available 24 hours a day, seven days a week. On the bright side, Intrado employs 1,500 workers in 17 countries. The flexibility to meet with a team across multiple time zones has distinct advantages. It allows for more brainstorming sessions, which, in turn, facilitates innovation. Given Intrado’s crucial role in advancing… more
Bill Hansen Finds the Secret Sauce for Miami Corporate Events
Feb 04, 2021
The late President George H.W. Bush famously detested broccoli. But you know what he liked? “Oak grilled duck breast with lychee sauce,” said Bill Hansen, caterer to the stars in South Beach, Florida. “It was on a buffet and he asked if could have some more. Of course, we brought more over. He loved it.” That’s just a taste of the stories Hansen can cook up when detailing his experiences managing his catering company for 40 years. He’s managed the kitchen for golfing greats at the Masters (16 ordered milkshakes, part of Tiger Woods’ requested menu), hosted four U.S. presidents (Reagan, both… more
Cleo Battle To Succeed Louisville Tourism President and CEO Karen Williams
Jan 29, 2021
Louisville Tourism is about to get a new president and CEO. Cleo Battle, the CVB’s current chief operating officer, will assume his new role upon the forthcoming retirement of current president and CEO Karen Williams, who will close out her 30-year tenure at Louisville Tourism June 30.   This is Battle’s second time filling Williams’ shoes. The 34-year hospitality veteran was appointed executive vice president in 2013 before being named COO in 2019.  Prior to coming to Louisville, Battle spent 12 years as vice president of sales and services for the Richmond Convention & Visitors Bureau… more
Sep 14, 2020
Valerie Bihet’s more than 20 years of experience in the management, design and production of special events began with stints at Disneyland Paris in her native France and for Club Med, a job that brought her to the United States. Bihet founded her own event agency, Vibe, in Miami in 2004. Since then Vibe has produced more than 1,100 events throughout the United States, Europe, Mexico, East Asia and South America.  Usually producing 80-90 live events a year, Bihet and her team at Vibe have spent much of this year helping clients transition to virtual experiences. Here, Bihet discusses that… more
Sep 04, 2020
If you missed Weeks 1, 2 or 3, start here to learn why event marketers need a personal brand in the first place. Then, read this to discover how to build your brand foundation and go here to learn what should be on your website. Last week, Natasa Djukanovic briefly mentioned the value of being consistent and service-focused in your content strategy. Today, we’ll dive in deeper on the topic of creating content for your personal brand with Hannah Nieves, principal and founder of her eponymous New York-based consulting firm for marketing, branding and PR. A key point to keep in mind: When you… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more