Aug 14, 2020
If you missed Week 1, start here to learn why event marketers need a personal brand in the first place.
Last week, we learned that a personal brand is not something you create; it’s something you already have—and it’s up to you to control the message. In the second week of our four-part series on personal branding, Corporate Event News talked with Jessica Zweig, a personal branding expert and CEO and founder of SimplyBe agency in Chicago, on how to build your brand foundation: i.e., how to define and cultivate the vision, mission and message behind your personal brand.
Zweig, who founded… more
Aug 07, 2020
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, Corporate Event News will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand. Whether you’ve been furloughed or laid off during the pandemic and are searching for something new, are still… more
Jul 02, 2020
Derrick Johnson, director of event strategy at Talley Management Group, has been appointed to a newly created role of chief diversity officer at the New Jersey-based company. In this new dual position, he’s at the forefront of two of today’s top issues in the event industry: the increasing digital events due to COVID-19 and the push for more diversity and inclusion coming out of the Black Lives Matter protests.
In addition to his work at TMG, Johnson is on the PCMA board and facilitates their Digital Event Strategist Certification Course. Most recently, he was named board chair for the LGBT… more
Jun 18, 2020
As a meeting planner for more than 15 years and co-founder of the Association for Women in Events (AWE), Carrie Abernathy understands the importance of diversity and inclusion in the events industry. She is currently the lead meeting planner for Altria Group Distribution Company and has served in a variety of leadership roles in the industry.
Abernathy recently started a weekly half-hour “talkcast” with fellow planner and PCMA board member Derrick Johnson called “Events: From Black to White” — and launched a new website called A Woman With Drive. Here, she shares more about these projects… more
Jun 16, 2020
Since the coronavirus pandemic brought face-to-face events to a halt, larger event industry suppliers such as major convention centers, general service contractors and product manufacturers pivoting to parallel industries or side businesses have garnered much attention. While smaller, independent suppliers may not be capturing all the headlines, they, too, have been trying to switch gears, sometimes with mixed results.
We talked to three independent contractors in the events industry to find out how they’re managing their businesses during this challenging time in our industry and world.… more
Jun 05, 2020
The unjust killing of Black American George Floyd in Minneapolis on May 25 by a police officer has sparked nationwide protests over civil injustice. Amid a time when the events industry was already struggling with great change, due to forced event cancellations and reorganization of many companies during the COVID-19 pandemic, organizations are now also questioning their own approach to diversity. Few are more qualified to speak to this important topic than Jason Dunn, chairman of the National Coalition of Black Meeting Professionals and an industry diversity leader as group vice president of… more
Jun 01, 2020
Event Integrity, the marketplace that helps event organizers, trusted event planners and suppliers find each other, was recently purchased by event industry veteran Elizabeth Glau. Corporate Event News chatted with Glau about her plans for the Event Integrity brand and her vision for the meetings and events industry.
How did you get involved with Event Integrity?
Event Integrity’s focus was originally more on consumer events — [answering questions] like, ‘I want to hire this DJ for my wedding, but how do I know they're not going to run away with my deposit?’ Chrystal [Huskey, Event… more
May 18, 2020
The CEN event expert profile series features interviews with some of the many talented corporate event professionals who make this industry thrive.
Keri Ibbitson says she first got involved with events when she was in college — before she even was aware that careers in event management existed. She’s now worked in the field for more than 10 years, eight of which have been in a corporate environment.
What is your current role and company?
I am the lead of events for the North America and Latin America regions at Philips. I oversee the portfolio of events in those markets, and work with our… more
May 04, 2020
While this year’s IMEX flagship Frankfurt event was canceled back in March, members of the IMEX community will still have opportunities to come together virtually over the next several months. The virtual PlanetIMEX platform aims to keep the spirit of IMEX alive by allowing visitors to explore content, reconnect, talk about future business and continue learning in the company of friends and colleagues.
Designed in collaboration with Cvent, PlanetIMEX will feature three 3-D, interactive “islands” as destinations within the platform. Each island will have its own theme (community, education… more
Apr 24, 2020
Obviously, times are tough for the events industry right now. It’s something we’re all experiencing, feeling and grappling with as we wake up each morning. So many article direct us all to keep the faith or put on a happy face, but there are some days when we just don’t feel capable of doing that — and that’s OK. One thing you can focus on during this time, however, is working on your own leadership qualities that will help you and your teams emerge from the COVID-19 pandemic stronger than before. Angela Raub, CEO of Leadercast, shares her insights on not only surviving this crisis, but also… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more