News
Sep 04, 2020
If you missed Weeks 1, 2 or 3, start here to learn why event marketers need a personal brand in the first place. Then, read this to discover how to build your brand foundation and go here to learn what should be on your website.
Last week, Natasa Djukanovic briefly mentioned the value of being consistent and service-focused in your content strategy. Today, we’ll dive in deeper on the topic of creating content for your personal brand with Hannah Nieves, principal and founder of her eponymous New York-based consulting firm for marketing, branding and PR.
A key point to keep in mind: When you… more
Sep 02, 2020
After nine years in the meetings industry — where she went from managing large-scale, consumer-focused festivals to consulting on corporate events to guiding a software company as it transitioned its in-person roadshows to virtual when the pandemic hit — Cara Galloway has launched her own company to assist businesses with virtual event planning and execution. Based in Toronto, Events by Cara aims to help entrepreneurs deliver high-impact events, workshops and summits that build community and scale their business.
Galloway talked with CEN to share more about the launch of her new business… more
Sep 01, 2020
If events are held responsibly through strict implementation of health and safety guidelines, will people feel safe to attend in-person trade shows and events during a pandemic? That’s the question event organizers continue to struggle with, yet new data from event marketing and planning company GES sheds some light on the answer.
In a survey of more than 1,300 attendees in June and July, GES research uncovered five distinct groups of show attendees based on their COVID-19 perception of risk assessment and mitigation requirements, including temperature checks, mandatory face masks,… more
Aug 31, 2020
On Aug. 27, the Events Industry Council issued the Health and Safety for Hotels Accepted Practices Guide, the second release from the APEX Covid-19 Business Recovery Task Force.
The task force's hotel work group used various guides issued by hotel companies as well as resources such as the AHLA Safe Stay program to develop a baseline. This guide offers insights beyond those guidelines, focusing on four key areas:
Transmission barriers
Enhanced sanitisation
Health screening
Food and beverage guidelines
It also includes baseline and enhanced protocols, a curation of hotel practices via a… more
Aug 28, 2020
If you missed Weeks 1 or 2, start here to learn why event marketers need a personal brand in the first place, then read this to discover how to build your brand foundation.
You’ve set the stage for crafting your personal brand on the Internet, and now it’s time to execute. It’s important to remember that creating a personal brand takes time and effort, so consider it a long-term solution that will help you to yield the results you’re after — rather than a quick fix for a lay-off or furlough situation.
To create a successful personal brand online, you should be two things: consistent and… more
Aug 26, 2020
Following the implementation of a “back on track” reopening program that included new health and safety measures directed by a local task force, Indianapolis has seen a surge in meetings activity. In the four-week period following the July 7 reopening of Indiana Convention Center (ICC) — which recently spent $7 million on health and safety improvements — the city successfully hosted 18 meetings and events with a total of more than 40,000 attendees.
“With more than 50 percent of the nation’s population within a day’s drive of Indy, coupled with the health upgrades to our center, we’ve seen a… more
Aug 25, 2020
To showcase measures being taken to support the safe return of in-person meetings and events, the Meetings Mean Business Coalition (MMBC) is enlisting corporate executives, policymakers and meetings industry leadership to engage in critical conversations in ongoing virtual discussions. The series, which premiered in July, will continue through this fall. Here are five highlights of conversations thus far:
1. Safety Comes First
The meetings and travel industry has been hard at work putting protocols in place so that those who want to meet in small numbers can do so safely, even now. Each… more
Aug 24, 2020
With a new report showing nearly one out of every four hotel commercial mortgage-backed securities (CMBS) loans are delinquent, industry leaders continue to press Congress to enact the HOPE Act. This bipartisan piece of legislation was introduced by Representatives Van Taylor (R-Texas), Al Lawson (D-Fla.), and Andy Barr (R-Ky.) to provide assistance to small businesses operating in the commercial real estate market.
As part of the push to pass the legislation, nearly 4,000 hotel industry leaders — including those from the American Hotel & Lodging Association (AHLA), Asian American Hotel… more
Aug 21, 2020
In an effort to update event professionals on the processes for meetings and events that have been redefined in response to the COVID-19 pandemic, Marriott International has published a series of new materials on its Marriott Bonvoy Events site.
Part of Marriott’s “Commitment to Clean,” the new digital content highlights the latest sanitation guidelines, operational training for associates and conference technologies the company’s hotels have implemented to ensure groups can gather when they are ready. Included in the new materials are an informational video, customer stories and other… more
Aug 19, 2020
As she watched organizations continue to transition their events from live to virtual, Liz Lathan, CEO of Austin, Texas-based Haute Dokimazo, noticed the increasing importance of creating real human connection and conversation within a digital platform. From there, the Age of Conversation Summit was born.
Scheduled to take place on Sept. 9 with a registration fee of $20, the summit will include tracks like Shift Happens, the Woowoo Room, Unicorns & Rainbows, Dial-Up Disco and Central Perk. While playfully named, these tracks will build conversations focusing on addressing real problems… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more