News
Nov 01, 2017
Attendees of corporate events fall into two camps, those who are a “captive audience”—employees or clients of a particular company - and those within a particular industry or interest-area that a company wants to attract to register or buy tickets. Therefore, there is a wide disparity in corporate event marketing.
Some corporate event planners do not need traditional attendee marketing while others still need strategic campaigns. For either situation, destinations and venues provide promotional support for corporate events being held in their locations in traditional and non-traditional ways… more
Oct 30, 2017
In the aftermath of the recent devastating fires, the Napa and Sonoma areas of California need your support. On Oct. 24, all road closures and evacuation orders within Napa County were lifted. Cal Fires expects the Sonoma County fires to be fully contained by the end of this week.
As is usual after a tragedy, prospective meeting clients are concerned both about the availability and usability of facilities, but also about wanting to be sensitive to the feelings of those who were directly impacted. In this particular case, the best way to help is to bring your business to the area.
Sonoma… more
Oct 27, 2017
30 Euston Square, home of the Royal College of General Practitioners (RCGP), is a conference, meetings and events venue in the heart of London. Conveniently situated near London Euston train station and the Euston Square tube station, it is in a prime location for meetings and events.
The venue combines Victorian grandeur with modern event spaces, including an auditorium with exhibition space, boardrooms, and 18 meeting and training rooms that vary in size and dimension.
The 300-seat auditorium is equipped with a state-of-the-art screen, 3D projector and surround sound speakers, making it a… more
Oct 26, 2017
MCI Group, professional conference organizer and provider of strategic planning and association management consulting for the international market, and Wyndham Hotel Group, one of three hospitality business units of Wyndham Worldwide, have announced a global strategic partnership agreement.
MCI Group works with corporate and association clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa to deliver face-to-face, hybrid and digital experiences designed to strategically engage audiences and help build communities both online and offline.
Nearly 40 percent of… more
Oct 24, 2017
According to the Global Business Travel Association, 80 percent of all meeting savings is realized during the venue sourcing process. To address this issue, cloud event management software provider etouches has developed etouches Venue Sourcing, which integrates sourcing and booking with meeting registration and approval, and an enterprise calendar.
etouches Venue Sourcing combines the features and functionality of the venue sourcing and booking platform Zentila, which the company acquired in 2016, with etouches’ event management software (EMS) solution.
“Meeting professionals must… more
Oct 24, 2017
Meeting security is at the top of everyone’s minds right now. After the recent incident in Las Vegas, planners need to make sure that they – and their venues – are as prepared as possible to handle any emergency that may take place.
The Exhibitions and Meetings Safety and Security Initiative (EMSSI) was launched in 2016 by the International Association of Venue Managers (IAVM), the International Association of Exhibitions and Events (IAEE) and the Exhibition Services & Contractors Association (ESCA).
EMSSI’s mission is to protect the $283 billion U.S. meetings industry and the millions… more
Oct 19, 2017
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts?
We’re highlighting a different corporate event professional each month in order to familiarize you with some of the individuals who make this industry thrive.
Liz Lathan, an event marketing veteran with 18 years of experience in the industry, has a seemingly boundless amount of energy. Lathan is the program director for IBM’s Analytics & Hybrid Cloud marketing events and co-founder of… more
Oct 18, 2017
The IACC has released the results of its Trends in Nutrition & Delegate Wellbeing survey, which asked venue respondents a series of questions regarding health choices available to attendees through menus and types of event spaces.
The results, officially released on Oct. 4, reveal that nutrition and wellbeing are high priorities for event delegates, and the demand for food that improves mental clarity and concentration levels is growing.
According to the report, venues are receiving more requests for foods that go beyond nutritional density, with attendees demanding “brain foods” that… more
Oct 17, 2017
The Atlanta Convention & Visitors Bureau (ACVB) has launched the Discover Atlanta: Official Guide mobile application. While mobile applications are not new technology, this is the first destination marketing app powered by the artificial intelligence of a gaming platform.
Released on Oct. 12, Discover Atlanta: Official Guide was designed and built in partnership with Winistry, makers of the Intelligent Mobile App Platform. This technology enables ACVB to promote Atlanta in a unique, personalized manner, based on user preference, behavior, location and even time of day.
“We strategically… more
Oct 16, 2017
A strong roster of expert speakers leading sessions is critical in an event’s appeal to attendees. In addition to events promoting their speaker lineup, speakers promoting the events they participate in can help push attendance growth.
While not all show organizers are utilizing this grassroots effort, many have found it to be a critical tool and likewise, many speakers are eager to contribute to an event’s success.
“Because of the ease of use in posting to social media and even creating videos (after all, how hard is it to stick your face in front of your computer’s webcam, hit ‘record’… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more