Get Strategic with Christy Lamagna

 

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Christy Lamagna, CMP, CMM, CTSMstrategic-events-logo

Christy is the founder and chief strategist of Strategic Meetings & Events, which specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry. Christy is a nationally recognized,  award-winning strategic planner and entrepreneur who writes for multiple industry publications, has a private coaching practice and has taught event and meeting management classes at a college level. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 28 years of career satisfaction.


Jan 30, 2018
People’s palates continue to become increasingly sophisticated and discerning. There are more of us snapping photos of food, enjoying pop-up restaurants and cooking gourmet meals at home (with or without the benefit of the ingredients delivered direct to their door) than ever before.
Dec 20, 2017
A potential new client called me the other day asking for help planning a large meeting in conjunction with a much larger citywide event. When we received the initial inquiry, we were guardedly optimistic that this was a solid piece of new business. We prepared for the call, outlining who would handle what aspects of the conversation, establishing a flow for follow up questions and doing some preliminary research on the citywide, the client and possible venues.
Nov 27, 2017
Your title may be meeting planner, event coordinator, event marketing manager or vice president of conferences or some combination of the above. No matter what it is, my goal is that in five years’ time that title will be out of style and the word, ‘strategic’ will be the first word that describes the position you hold. It’s not just a title change that I want to see, it’s an entire industry shift to a strategic mindset.

Partner Voices

The Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center have taken their experiences to develop a comprehensive crisis management and emergency preparedness training program.