Get Strategic with Christy Lamagna

 

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Christy Lamagna, CMP, CMM, CTSMstrategic-events-logo

Christy is the founder and chief strategist of Strategic Meetings & Events, which specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry. Christy is a nationally recognized,  award-winning strategic planner and entrepreneur who writes for multiple industry publications, has a private coaching practice and has taught event and meeting management classes at a college level. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 28 years of career satisfaction.


Jul 17, 2018
Just because you can do something doesn’t mean you should.  It’s important to be reminded of this as we get caught up in our ‘can do’ mode tackling projects for which we may not be the best qualified. If you imagine décor and music are all it takes to design experiences, my conversation with Julian Lwin, a spatial innovation and experiential design director, may change your perspective.
Jun 26, 2018
Strategic events change behavior, support sales cycles and bring marketing messages to life. With a clear goal and firm understanding of the event’s desired outcome, a strategic vision is brought into focus. This vision is the foundation of the strategic plan, upon which layers of details are built, all of which come together to create an experience.
Jun 04, 2018
I was the head of corporate events and travel for a tech company in Silicon Valley in early 2000. I managed a global team of professionals who managed over $5 million a year in event spend. We did great work, were paid well and, for the most part, loved what we did. When the internet bubble burst and 9/11 happened, we were forced to let droves of people go. My entire team was dismantled. I was crushed.

Partner Voices

The Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center have taken their experiences to develop a comprehensive crisis management and emergency preparedness training program.