Get Strategic with Christy Lamagna

 

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Christy Lamagna, CMP, CMM, CTSMstrategic-events-logo

Christy is the founder and chief strategist of Strategic Meetings & Events, which specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry. Christy is a nationally recognized,  award-winning strategic planner and entrepreneur who writes for multiple industry publications, has a private coaching practice and has taught event and meeting management classes at a college level. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 28 years of career satisfaction.


Feb 20, 2018
All event strategists know that content is king, so when we bring in outside speakers we need to do our homework and recommend wisely. As is the case with all things event strategists do, their actions yield the highest quality results that align with the event’s goal. In this instance, that means reaching out to an accredited speakers bureau and leveraging their expertise.
Jan 30, 2018
People’s palates continue to become increasingly sophisticated and discerning. There are more of us snapping photos of food, enjoying pop-up restaurants and cooking gourmet meals at home (with or without the benefit of the ingredients delivered direct to their door) than ever before.
Dec 20, 2017
A potential new client called me the other day asking for help planning a large meeting in conjunction with a much larger citywide event. When we received the initial inquiry, we were guardedly optimistic that this was a solid piece of new business. We prepared for the call, outlining who would handle what aspects of the conversation, establishing a flow for follow up questions and doing some preliminary research on the citywide, the client and possible venues.

Partner Voices

“ROI”, at best, is a misleading metric as it relates to evaluating event marketing performance. We’ve developed a point-of-view on event metrics that is more realistic than ROI, and which recognizes that most events are more than just selling opportunities. They also build brand affinity and strengthen customer loyalty. With that in mind, let’s look at four key event marketing metrics: