Oct 07, 2019
Event organizers are taking note, as voice technology allows them to deliver personalized attendee experiences in a scalable way. We spoke with one search-marketing consultant and two event technology providers to learn how.
Consider The User’s State Of Mind, and Google’s Goals
Trade show marketers can increase the likelihood of showing up in Google by catering to voice searches. Google has recently introduced features such as the “featured snippet” and “people also ask” box as part of its goal to answer user queries directly on its site. Events can increase exposure and site traffic by… more
Oct 03, 2019
Freeman, a provider of live events and brand experiences, has acquired Convention Data Services (CDS), an event registration, business intelligence and lead management company.
Freeman has significantly added to its global event registration and digital services offerings, having also acquired Info Salons in 2018.
“Show organizers are asking for simple, unified and effective ways to create a better experience for their teams and attendees around the world,” said Bob Priest-Heck, CEO of Freeman.
He added, “The addition of CDS to Freeman’s suite of digital tools and services creates a… more
Sep 30, 2019
One of the biggest challenges event organizers face is capturing — and keeping — attendees’ attention onsite. Join us on Oct. 16, 2019 at 1:00 p.m. EDT for a special webinar brought to you by Evenium and Corporate Event News, to find out how to boost attendee attention retention.
Have you ever felt that your event attendees are busy playing Candy Crush or responding to their emails during your thoughtful event sessions? Or they aren’t paying attention to the speaker who you paid a trillion dollars to be there?
Well, our experts know some guaranteed ways to change that.
In this hour-long… more
Sep 25, 2019
Entertainment and event technology solutions provider Production Resource Group and 3D Live, creator of 3D holographic LED display technology, have formed an exclusive partnership to provide 3D LED technology to live event clients. Via this partnership, PRG will offer 3D Live’s patented “holographic” 3D LED technology to live concert, corporate events and e-sports clients, and 3D Live will exclusively use PRG’s LED walls on its productions.
“Most people have never experienced augmented reality such as this in any setting,” said Nick Jackson, senior vice president of PRG. “Our clients will… more
Sep 19, 2019
In an effort to solve the industry-wide challenges of digital event tool integration, in 2017 Freeman launched Fuzion by Freeman. The open product ecosystem is designed to give event managers the ability to choose and integrate the best-of-breed software solutions that work best for their programs. Establishing a common language that allows multiple software tools to talk to one another results in a more unified, meaningful view of events along with improved analytics.
Now, to further improve and simplify the event technology selection process, Freeman has added a Fuzion event tech directory… more
Sep 16, 2019
Looking for an EventBot from Sciensio? You’ll now find the brand — and its chatbots — at 42Chat.com. Company officials say that the new name is inspired by three different things the number 42 represents:
The meaning of life – from Douglas Adams’ Hitchhiker's Guide to the Galaxy
Hall of Famer Jackie Robinson’s jersey number
ASCII code for the asterisk
In a blog post detailing the reasons for the rebrand and the selection of the new name, 42Chat’s director of marketing Sarah McMullin describes the number 42 as being “synonymous with greatness.” (She also notes that “Sciensio” had proved… more
Sep 12, 2019
Aventri and Meetingmax have teamed up to offer event planners a fully integrated registration and housing solution. The new platform integration connects the Meetingmax room block management and Aventri event registration systems to streamline planning, drive registration and increase attendee satisfaction.
The integration provides an enhanced customer experience, allowing attendees to register and book accommodations seamlessly without having to enter their information twice.
For event planners, housing logistics are simplified. Planners can run real-time reports that identify attendees… more
Aug 28, 2019
Community Brands has launched a new suite of integrated event tech solutions designed to help organizations simplify the event management process while delivering an impactful attendee experience. The unveiling comes after months of development of new capabilities through strategic product investment and acquisitions.
Earlier this year, the company acquired event technology firms Core-apps, Attendee Interactive and TripBuilder Media, bringing in new capabilities for exhibitor management, speaker and abstract management, and mobile attendee experience. These new organizations represent the… more
Aug 15, 2019
Artificial intelligence-powered meeting automation platform SummitSync has teamed up with Conversica, creator of conversational AI assistants for business. The goal of this partnership is to help mutual customers maximize event ROI by driving more pre-show meetings and post-event follow-ups.
By pairing SummitSync’s conference and trade show intelligence with Conversica’s AI Assistant automated lead engagement, event marketers and sales teams can take advantage of streamlined software automation to more efficiently find, book and manage sales meetings at events. The joint platform… more
Aug 01, 2019
In recent years, mobile event applications have evolved from a novel concept into a commodity. Today, attendees expect most events to have a mobile app. The question for event planners then becomes, what app features will give attendees the best experience at their events.
Alon Alroy, co-founder and chief marketing officer of Bizzabo, says it is becoming more challenging to drive adoption of mobile event apps because people have app fatigue. He believes corporate event planners need a great value proposition.
“Event apps need two main features—amazing agenda management that allows… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more