Aug 18, 2020
With the widespread cancellation of corporate events and no clear timeline of when they may be back in person again, it’s a good time to look for inspiration on ways to hold a truly unique virtual event. For the first time in its 11-year history, the San Francisco Giant Race presented by Alaska Airlines is going completely virtual. Previously scheduled for the Labor Day weekend, Sept. 4-6, at Oracle Park in San Francisco, the Giant Race Series’ flagship event now will be held virtually Sept. 6 because of the ongoing coronavirus pandemic. This annual series — held in Scottsdale, Sacramento… more
Aug 17, 2020
PCMA Foundation has launched the Accelerating Reskilling initiative, a massive fundraising campaign designed to help event industry professionals recover, adapt and thrive through the pandemic and beyond. Launched on Aug. 5, the campaign’s goal is to raise $250,000 by the end of 2020 to provide scholarships for the immediate reskilling of 1,000 event professionals, supplier professionals, young professionals, faculty and current students with the new and updated skill sets they will need for career recovery and success.  “Together as a community, we can bring these educational opportunities… more
David Hidalgo
Aug 11, 2020
IBTM Americas this week announced details of a virtual summit that will take place Aug. 25-26. The interactive digital experience will be hosted on the Go To Webcast platform and will bring together 16 speakers to share topical insights and learnings that will provide tangible benefits for attendees, all under the theme of “humanizing the change." The complimentary virtual summit will be run in both Spanish and English to allow for the global reach of the IBTM Americas audience, and will cover subject matters including event finance, sustainable events, event planning, innovation and… more
Aug 10, 2020
As meeting and event professionals continue to grapple with the impact the pandemic has had on the industry, the Event Leadership Institute has developed a new online certificate course in partnership with MPI to provide planners with strategies, tactics and resources to move forward with modified in-person events and meetings. The first six-week Pandemic Meeting & Event Design Certificate course begins Sept. 1 and is eligible for 20 CMP hours. Curriculum is jointly designed by ELI’s and MPI’s education experts, experienced event and meeting practitioners and industry-leading instructors… more
Aug 04, 2020
A new weekly peer-to-peer roundtable series for event professionals launches this week. Hosted by mdg, a Freeman Company, the “Leading Through Disruption” program focuses on helping event professionals manage change and gain the insights and connections needed to navigate the pandemic.  Each hour-long session, scheduled to run for six weeks starting Aug. 5, will have a theme introduced by thought leaders who then facilitate the discussion. “We have leaders in strategy, design and data/research from Freeman and mdg who will be challenging participants to seize the opportunities associated… more
Aug 04, 2020
The State of the Industry Town Hall at last week’s CEMA Digital Summit 2020 focused on the future of digital events. Following the 75-minute session, a consensus emerged that while everyone misses live events, digital platforms have opened up exciting new avenues for communicating with customers. Kavin Schieferdecker, senior vice president of sales and services for Philadelphia CVB, moderated the event, which included presenters Angela (Angie) Smith, head of events and field marketing for Atlassian; Ben Nazario, division president for MC-2; and Sherrif Karamat, PCMA president and CEO. More… more
Jul 31, 2020
Corporate Event Marketing Association held its first online conference, CEMA Summit 2020, July 27-28. With more than 500 event marketing leaders in attendance, the event marked the highest attendance in its 30-year history—in part due to the fact that the conference was open to non-members this year for the first time. Nearly half the attendees were first-timers, including more than 100 non-members. Since the original in-person CEMA Summit was slated to be held in Nashville, the virtual version featured various Nashville-inspired experiences. This included a live singer-songwriter experience… more
Jul 28, 2020
Instead of kicking off the new year with its usual in-person fervor, CES 2021 will be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the globe in early January next year. According to the Consumer Technology Association, which owns and operates the show, CES’s new virtual format will allow participants to hear from technology innovators, see cutting-edge technologies, learn about new products, and engage with global brands and startups — all from the safety of their home or office. The decision to shift the massive global technology trade… more
Jul 27, 2020
Representing one of the industries hardest hit from the COVID-19 pandemic, American Hotel & Lodging Association continues to seek help for hotels and hotel workers from the legislators currently working on another relief package. In a letter sent to congressional leaders on July 20, AHLA noted that the leisure and hospitality sector has lost 4.8 million jobs since February — more jobs than construction, manufacturing, retail, education and health services combined, according to the Bureau of Labor Statistics.  “We are a major economic driver, supporting millions of jobs and generating… more
CEMA nashville
Jul 23, 2020
The Corporate Event Marketing Association had planned on providing attendees with a true Nashville experience as part of CEMA Summit 2020, which was to be held July 27-28 at JW Marriott Nashville. When the pandemic nixed a live gathering, organizers decided to incorporate the sights and sounds — and even tastes — into its now-virtual summit as part of its “Bringing Nashville to You” experience for attendees In addition to creating a multimedia Music City theme on the conference home page, CEMA sent some of the city’s culinary treasures to attendees. That took the form of a gift box put… more