Apr 05, 2019
London-based event lead capture startup Akkroo has been scooped up by Phoenix-based demand orchestration company Integrate for $34 million.
Akkroo’s digital lead collection solution, which allows sales teams to expediently capture and process leads in real time using the Akkroo iOS and Android app, will soon be “integrated” into Integrate’s customer offerings with the goal of bolstering its demand orchestration capabilities, according to company officials.
“Revenue acceleration happens when you unify the top of the funnel,” said Jeremy Bloom, Integrate founder and CEO. “With this… more
Mar 22, 2019
Washington, D.C.-based event management software company Streampoint Solutions will run the inaugural Event Technology Week, an online conference, from March 25-29. Designed to help event planners managing the critical, yet often overwhelming world of event technology, this five-day event will feature webinars led by industry experts.
“As events and trade shows continue to evolve, event planners are inundated with new technologies and data points,” said Dharmesh Dayabhai, co-founder of Streampoint Solutions, in a press release. “It can be cumbersome to work your way around this data to make… more
Mar 15, 2019
If you could create the perfect event tech platform that would solve all of your event-related issues while helping you to achieve your ultimate trade show goals what would that technology look like? We posed this question to three seasoned professionals and here’s what they had to say. Their answers can be applied to any event that includes exhibitors.
Jenn Ellek, Senior Director of Marketing, Taffy Event Strategies
Since I am a marketer at heart and a data-follower by design, I’m always looking for ways to customize and personalize a prospect’s journey of engagement and their ultimate… more
Feb 28, 2019
This month, we’re recapping the latest tech news you need to know in an easily digestible format. Have news to share with us for March? Drop me a line at kogletree@tsnn.com.
Who can say no to faster, more reliable Wi-Fi?
Kay Bailey Hutchinson Convention Center Dallas got a wireless upgrade this year thanks to Smart City Networks, which installed a new distributed antenna system (DAS) to expand the cellular service coverage and capacity at the facility.
“This new system is going to make a noticeable difference for everyone who attends an event [at KBHCCD],” said Mark Haley, President of… more
Feb 20, 2019
While innovations in exhibit design and technology continue to drive the trade show industry’s evolution, the development of lead capture and post-show strategy can be overlooked. To remedy that, Gateway, a St. Louis-based exhibitor services company, is now offering a next-generation digital lead capture system designed to help exhibiting companies improve their show metrics.
Launched last month, LeadConnect is an interactive platform integrating lead capture, qualifying surveys and digital collateral on a custom-branded device. The system gathers data instantly and syncs with most CRM or… more
Feb 06, 2019
Planners using Streampoint Solutions can now easily extend the software’s functionality with Pathable’s mobile event apps and conference microsites. Conversely, Pathable users now have Streampoint as a stable, more affordable option for additional event management tools.
Streampoint provides event management software for the conference, tradeshow and special events community. Pathable is the latest in a growing list of the company’s application programming interface (API) partners, offering a wide range of complementary technology integrations.
“We are very excited about the integration… more
Jan 14, 2019
Event management solution provider Aventri and AI Chatbot company Sciensio have teamed up to offer an industry first: an end-to-end event management solution that leverages EventBots.
EventBots are now available as an add-on to the Aventri product suite, allowing planners to access the technology directly through the Aventri dashboard.
EventBots provide quick answers to thousands of the questions event attendees commonly ask. With the new Aventri/Sciensio chatbot technology, attendees simply text their questions to a phone number that the organizer provides (or use planner-defined channels… more
Dec 21, 2018
Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at tradeshows or conferences knows how difficult it can be — the phrase “herding cats” springs to mind.
It’s equally difficult to show the value of these meetings, and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP).
“Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue… more
Dec 20, 2018
Not all that long ago, all meetings were conducted face-to-face. More recently, technology enabled virtual meetings. Today, a hybrid model allows for more participants spread across a wider geographical area, but the challenge has continued to be around engagement. How do you keep remote participants engaged and how do you keep and share the data generated within the meeting?
Park MGM and Cisco have an answer: the new 7,000 square foot Ideation Studio. With the opening of the Studio, Las Vegas’ Park MGM is the world’s first hotel to offer groups Cisco Webex Boards and Cisco Webex Teams… more
Dec 11, 2018
Merriam-Webster defines snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing.
Snöball helps event organizers harness the power of influencer marketing and put it to use for their events. With snöball, planners can empower all their constituents, or micro-influencers, to raise awareness of an event in a personal — and therefore more meaningful — manner.
The brainchild of industry veteran Rachel Stephan,… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more