Jul 15, 2019
Event marketing technology firm Bizzabo recently won the SIIA CODiE award for best technology company, for the second year in a row. Bizzabo has raised $27M in new funding and more than doubled its revenue in the last year, with clients like Forbes, HubSpot and The Wall Street Journal. And Bizzabo’s Vice President of Marketing, Alon Waks, says it’s all because of account based marketing — an approach that he believes should be integral to event marketing.
For more than a decade, inbound marketing — a methodology designed to draw visitors and potential customers in, rather than pushing a… more
Jul 09, 2019
Event professionals are always on the go, and sometimes it can be challenging to keep up with industry news. While we are obviously in favor of news articles, it’s nice to have options. And for those times you’re on a plane, in a car, taking a walk or just neeing a break from the computer screen, listening to a podcast can be a great way to learn.
Paris-based event app and matchmaking platform provider Swapcard is betting that there is a large audience of event professionals out there who would agree.
As the boundaries between business and consumer marketing continue to blur, podcasts are… more
Jun 28, 2019
For the second year in a row, Bizzabo was awarded Best Event Technology Solution of 2019 at the annual Software & Information Industry Association CODiE Awards.
The SIIA CODiE Awards recognize companies producing the most innovative business technology products across the globe.
SIIA, the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an award ceremony at InterContinental Mark Hopkins San Francisco hotel this month.
“We’re thrilled to have retained our leadership position as the best event technology… more
Jun 19, 2019
ConferencePulse has relaunched as ExpoIQ, a marketplace that helps technology event organizers find and connect with the right exhibitors for their events. The new platform leverages a database of more than 20,000 technology exhibitors, 5,000 IT exhibitions and 30,000 key decision makers, which ExpoIQ founder and CEO Val Tsanev says is what makes it unique.
“We’re trying to make the entire exhibition sales process — prospecting, finding and acquiring — seamless, expedited and much more efficient than it is today,” says Tsanev.
“Information is extremely decentralized in the public domain.… more
Jun 13, 2019
Event technology giant Cvent has once again expanded its reach, this time through the acquisition of San Francisco-based mobile app provider DoubleDutch. Over the past decade, Cvent has grown its portfolio and technology base through acquisitions of companies including Social Tables, Passkey and Kapow along with merging with Lanyon.
Cvent officials say that the company’s acquisition of DoubleDutch expands its commitment to the onsite experience, helping it accelerate its investment in mobile event technology. Cvent’s mobile and web application portfolio already includes CrowdCompass and… more
Jun 12, 2019
Event marketers are used to seeing a lot of buzz onsite at their events. Between messaging pushed out by the host organization itself, social media sharing and media coverage, an event is a hive of marketing activity. But what’s often lacking, says Rachel Stephan, chief snöballer at snöball, is the authentic voice that comes from the people who are actually experiencing the event — the attendees, speakers, partners and exhibitors.
That’s the idea behind snöball, a digital tool that helps event organizers harness the power of influencer marketing and put it to use at their events: to provide… more
Jun 03, 2019
Digital invitation platform Evite has launched Evite Pro, a new custom platform designed to simplify and streamline the event planning and execution process for professional event organizers. This release comes just nine months after the launch of Evite Premium.
Evite Pro allows planners to manage the entirety of an event, including designing and sending invitations, tracking attendee status, managing ongoing guest communications, and accessing event analytics including deliverability and RSVP rate with real-time data.
Geared to meet the needs of small- to mid-size companies, the new… more
May 29, 2019
“Hey Alexa, what’s next in new technologies designed to support the exhibition industry?”
That’s the question Freeman poses in its winning submission for the annual UFI Digital Innovation Award. The award, which recognizes new technologies designed to support the exhibition industry, was captured by Freeman for its artificial intelligence-powered chatbot services.
Freeman VP of Innovation, Wilson Tang“Innovation comes from a lot of different places,” says Wilson Tang, who was recently promoted to the role of vice president of innovation for Freeman. The idea for an Amazon Alexa-powered event… more
May 23, 2019
Industry veteran David Beckett is no stranger to events, having worked with Experient – a Maritz Global Events Company for the better part of the last two decades. Yet the former Clevelander, now Seattleite, this spring joined the team at Eventcore — a company providing enterprise-level event registration technology software — as senior vice president of professional services. His main role is to oversee the quality of service delivery with Eventcore’s clients and partners.
Corporate Event News sat down with Beckett in the midst of his big move out West to get his take on the latest trends… more
May 17, 2019
Technology company Chili Piper has launched a new event scheduling tool designed to improve how B2B event managers and field marketing managers book, manage and track individual and group meetings on-site at events.
Besides delivering a broader feature set that can be deployed in just hours, the platform is also designed to help event managers improve and measure their event ROI.
“The expertise we developed from creating our scheduling platform led us to launching a first-of-kind solution specifically for event managers that meets all their goals,” said Nicolas Vandenberghe, CEO and co-… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more