Mar 18, 2024
How do you take your corporate event from good to great? The first step is understanding your audience, advised Senior Event Marketing Leader Kimberly Kee — who has managed event programs for MCI, Hughes, Boeing, Arrow and TeamViewer — during a session at EXHIBITORLIVE 2024.
“Be prepared to ask a lot of questions to find out where you need to focus your planning priorities,” she said. “Understand both objective and subjective data by using online survey tools combined with more personal tactics.”
Here’s an overview of nine more steps for planning a great corporate event.
1. Event branding… more
Mar 11, 2024
If your trade show or event organization works with independent contractors, it’s important to know how a new employment rule that takes effect on March 11 could impact labor costs for businesses that rely on contract labor or freelancers, such as trucking, manufacturing and more.
The industry sector most likely to be impacted: general service contractors, AV companies, freight companies and other suppliers that rely on independent contractors.
Why it matters: Increased costs for suppliers could be passed on to event organizers or exhibitors, who were already facing increases of 7%-30% for… more
Mar 07, 2024
As the corporate meetings and events industry moves into full recovery mode this year, there are myriad industry events for event professionals to take advantage of. After all, not only are industry conferences an excellent source of professional development with plentiful educational opportunities designed to inform and inspire, but also they’re a great way to connect with peers and make new business contacts, all in one place.
Here, we’ve curated a short list of upcoming U.S.-based events that meeting and event professionals should consider adding to their schedules in 2024.
Connect… more
Feb 27, 2024
What experiences do event attendees value most? During the Women in Exhibitions Network North America session, “New Audience Insights From Freeman,” on Feb. 16, Freeman Senior Vice President of Strategy Ken Holsinger provided a deeper dive into the 2024 Attendee Intent and Behavior, which garnered 3,200 respondents across a blend of events.
The one-hour online meeting covered the full report, but here are the top 11 things that attendees want from in-person events, according to the Freeman survey. When planning your event or exhibit and budgeting your spend, it’s helpful to know what… more
Feb 26, 2024
Online corporate events are here to stay, so how do event organizers make them more effective and enjoyable? Priya Parker, author of The Art of Gathering, published the Virtual Gathering Guide, which offers seven steps for meeting hosts to create moments of connection in the online event space.
Here are excerpts from the guide that are most relevant for corporate event managers.
1. Clarify the purpose of your virtual gathering. “Don’t assume your digital gathering shares the same purpose as your in-person one,” she advised. Ask: “What is the most important need for this group and how might… more
Feb 13, 2024
While meeting planners are feeling optimistic about 2024, delivering high-quality events and attendee experiences while staying within budget continues to pose a major challenge. Rising costs coupled with inexperienced hotel staff are changing how and where planners book events, resulting in smaller gatherings, a move to secondary markets and modified in-person experiences.
These insights were unveiled in the 2024 State of the Meetings Industry report, a collaborative industry research report conducted by Knowland, a provider of data-as-a-service insights on meetings and events for… more
Feb 06, 2024
Last August, Freeman announced a rigging safety initiative that impacted exhibitors and event organizers with hanging signs, video walls that have overhead support and all other tie-offs. The rigging rule could have potentially affected thousands of exhibiting companies and events across the U.S. with higher costs and longer timelines.
In response, Exhibition Services & Contractors Association (ESCA), The Exhibitor Advocate and Experiential Designers & Producers Association (EDPA) collaborated with Freeman to roll back some of the requirements, making it faster, easier and cheaper… more
Feb 01, 2024
U.K.-based creative communications agency DRPG has expanded its global footprint with the acquisition of The Special Event Company (TSEC), a live and virtual event agency based in Apex, N.C., near the bustling Raleigh and the Research Triangle Park area.
Founded in 1987 by Sally Webb, TSEC designs and produces myriad types of corporate events, including conferences, sales and leadership meetings, trainings and continuing education events, galas and award ceremonies, incentive trips, appreciation events, ground breakings, grand openings, expos and trade shows, product launches and town halls… more
Jan 29, 2024
Have you ever considered sponsoring restrooms at an event? At PCMA Convening Leaders 2024 (CL24) in January, Montreal Business Events worked with Les Cabinets for the fourth year in a row to deliver a unique and memorable activation in one of the women’s and men’s bathrooms at the San Diego Convention Center.
We caught up with Les Cabinets Co-Founder Patrice Marier to get an inside look at the women’s bathroom activation to find out more about how his team manages the sponsorship and optimizes the attendee experience for events.
Here’s what you need to know:
How it worked: Montreal… more
Jan 17, 2024
What do attendees want in 2024? The good news: More events, according to the latest Freeman Trends Report, “2024 Attendee Intent and Behavior.” In fact, 92% of respondents said they will attend more in-person events in 2024 than in 2023, according to a comprehensive behavioral assessment of B2B events by global events company Freeman.
Building on the findings and insights of Freeman’s Q1 2023 Trends Report that identified attendee gaps, analyzed sentiment and revealed expectations, the 2024 report surveyed attendees to find out what’s changed, what’s remaining the same and what to expect… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more