You’ve spent months, maybe even years, planning your next big conference or event. It’s one of your organization’s most significant milestones this year and also, a big opportunity to generate earned press coverage.
If you want to leverage the media and PR opportunities that trade shows and events provide, make sure to do these three things.
It's no surprise that military personnel, police officers, firefighters, and pilots have some of the most stressful jobs. But it may surprise you what the number five position on that list is.
According to recent research from CareerCast, the fifth most stressful role is events coordinator. Travel, long (and often odd) hours, interaction with the public, fixed deadlines, and the myriad details involved all contribute to that stress level.
“Oh no, the overall satisfaction rating from our quarterly regional meeting is down five percent from last year,” says the CMO, who then asks the event manager to “figure out what happened.”
Meanwhile, a product marketing manager looks at a different report and declares, “Our attendance was up seven percent…that new marketing campaign must have really helped.”
You may know that CVB stands for convention and visitor’s bureau, but do you know all the services available to you by using one? Many of us know we can send RFPs, requests for proposals, or as I like to call them, RFCs, or requests for collaboration, but did you know they’ll plan site visits, share insight on fiscal incentives if any are offered, help secure off site venues, provide valuable information about any upcoming city-wides that many conflict with your program dates and alert you to properties that are rebranding, closing or about to open? And all at no cost to you.
Simply defined, the word procurement means “the act of obtaining or buying goods and services”. So, if that’s the case, let me ask a quick question to all the corporate event suppliers in our industry – “Why wouldn’t we seek out more people who do this”?
Taking costs out of the system is a good thing. And so is choosing partners that add value. Collaboration works.
In the events space, let’s take a closer look at procurement and why it makes sense to engage the teams responsible for corporate procurement.
Traditional seminar spaces are a thing of the past. Replacing them are engaging, tech-enabled, bespoke spaces that are beautiful, functional and sharable. Events should feel tailored to each attendee and excite from start to finish. By rethinking what each attendee needs from your seminar space, utilizing tech-enabled furniture and understanding the need for collaboration, you can create a space that feels daring, yet completely practical.
Use these tips to create a fresh and engaging space that works for your client and your attendee:
New marketing-tech companies are popping up left and right, vying to help you capture, convert and close new leads. The 2018 Martech 5000 Technology Landscape Supergraphic grew 27 percent in the last year, to 6,829 solutions. Think about your marketing channels for a minute: advertising, social, video, email, SEO, retargeting – your team probably uses dozens of tools.
At Corporate Event News, we strive to bring you the latest news, information and tips to help you do your jobs better. One common focus in the meetings and events industry is sustainability. Whether it’s through reducing food waste, recycling, sourcing locally or being more mindful about content or production practices, we believe that sustainability is key to the long-term success of events.
Ongoing content creation is arguably one of the most important aspects of a successful online marketing strategy. It is also key to promoting corporate events. Original and informative content helps build your website’s authority in the eyes of Google, provides value to your visitors and drives leads and product purchases. But it does take time.
What happens when you’ve exhausted everything you can say about a specific topic or product? What do you do when you want to promote the same event this year that you have promoted for the last three years?
Site inspections are a critical component of strategic planning. Without experiencing a property and city in person it’s impossible to accurately gauge if the destination and venue are the right fit for your group. That said, planning site visits can be daunting. Scheduling appointments with offsite venues, DMCs, the short list of hotels, figuring out how to schedule appointments in a logical order and taking the time to confirm all those appointments is a full day’s work. And last I checked, very few of us have entire days waiting to be filled.
