EXPERTS & OPINIONS
Jun 26, 2020
The sudden onset of remote work has impacted companies and organizations across the United States and around the world.
It happened almost overnight. The COVID-19 pandemic led business offices to close their doors and employees to find a way to conduct their work from home. We all went from congregating in meeting spaces and around cubicles to interacting “face to face” via our computer screens. For the past few months, we’ve found ourselves catching glimpses of each other’s homes, hearing dogs barks, and listening to children yell and laugh during video conferences. While we’ve never been… more
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Jun 15, 2020
At a trade show, we used to say you have three seconds to capture the attention of someone walking by your booth. But in a virtual event, engagement isn’t just earned once. You have to earn it again and again.
The past few months have reshaped the events industry, but now is the time to accept changes and retool. Virtual events might look a little different, but the goal is the same: to tell your unique story.
While most live events have exclusive access to their venues, virtual spaces are shared with a barrage of distractions. Between email notifications, news and streaming services, it’s… more
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Jun 10, 2020
There's a lot of "shiny object syndrome" driving our decisions as we try to adapt to changing conditions, but our best strategy might be to focus on the fundamentals.
I read an interesting quote about Jeff Bezos. He said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.
Yeah. Irrelevant.
He said what is important is what won’t change in the next decade. Bezos believes that 10 years from now, people will still want a wide selection of quality products available at the lowest possible price. Hard to argue that Amazon isn… more
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Jun 03, 2020
It seems like every trade show and event is “pivoting” to virtual right now. For those live events that didn’t integrate a virtual component before COVID-19, it’s been a painful lesson as they struggle to adapt – and quickly. Regardless of what’s happening in the world, virtual should now be a natural extension of any live event, one that provides an even greater opportunity for any organization to further its mission.
There are obvious and not-so-obvious benefits to offering a virtual option. Not only are more people able to access your content, but it also provides critical access to… more
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May 26, 2020
It’s safe to say no one knows precisely what the future will hold in the post-COVID-19 world. Things change by the day, from the science surrounding the virus to CDC and state guidelines for safety. As a convention center whose reason for existence is to bring various size groups of people together, we are constantly researching the latest best practices from all sources, so we’ll be ready to keep our attendees safe when our convention center reopens for “The New Business as Usual”.
For event planners, it will also be a challenging time, as you look to make the best decisions for your event… more
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May 19, 2020
We are living in some of the worst economic times in the event industry. We don’t know when we can safely host events again, or even set a date for our next event.
Revenue for events has effectively been reduced to zero, and this ripple effect has been felt throughout the industry. For example, Eventbrite reported a first-quarter 2020 loss of $146 million, and laid off 45 percent of its employees.
As planners pivot to find digital solutions to bring people together, event technology companies must also pivot and meet the needs of their client base. Here are some of the ways that event… more
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May 12, 2020
The annual NFL Draft has become an event that cannot be ignored. The pundits love to talk about how they hate mock drafts. Then they love to point out that grades are pointless. But the public consumption and demand is such that there is no way any credible reporter or publication can avoid participating.
The NFL Draft began as an event conducted over the phone, and then via fax machines, then a single-day newscaster-like TV broadcast before becoming the interactive multimedia behemoth it is today. And as an events planner it has been intriguing to watch the evolution of the draft into a… more
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May 07, 2020
In case you missed it, start here with an introduction to B2B digital event amplification strategies and read part two here. This is the final part of this series.
8. Impress Your Attendees with Digital Assets
Have you ever left a corporate event or conference with a bag filled with… nothing? Pens, keychains, stacks of flyers — at worst, all they do is clutter your life until you eventually throw them away; at best, your pen collection grows.
Luckily, there are alternatives out there through virtual event bags. These bags are more environmentally friendly — not to mention easier to manage… more
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Apr 27, 2020
As business demands shift in the wake of the COVID-19 pandemic, many organizations have moved from hosting in-person meetings and events to virtual ones. Clearly, many businesses continue to move forward, even as many places remain closed. They are finding a new way to stay connected while properly socially distancing.
In fact, our data indicates a majority of internal and external meetings, including town halls and sales conferences, will be virtual for the next six months. Possibly longer. Since the outbreak of COVID-19, we’ve seen a 320% increase in demand for virtual events.
Virtual… more
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Apr 23, 2020
Given that a full 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events.
But what happens when those events go virtual? How can organizers ensure attendees still achieve their learning objectives, even without the face-to-face experience?
Start by communicating expectations so audiences know what to expect to learn and how they can expect to learn it. Then, follow the principles below to ensure they get what they came for.
Design the Learning Experience
Map the attendee journey for a… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more