While Cvent has long provided event technology aimed at centralized meeting-planning teams, its recent acquisition of Splash aims to strengthen its relationship with corporate marketing professionals who are using events to reach their goals.

As the flagship event produced by global B2B e-commerce platform Alibaba.com, Alibaba CoCreate bought together more than 2,000 e-commerce and supply chain industry experts, celebrity entrepreneurs, Alibaba.com users, manufacturers, and small to mid-sized e-commerce businesses to explore current trends, including the new developments in artificial intelligence (AI) that are driving the e-commerce space.

Caesars Entertainment, the public company that generated revenues of $11.5 billion in 2023, has expanded its wellness offerings for meeting planners and event organizers to Atlantic City, NJ. After debuting its wellness menu last October, Caesars officially rolled out the program first to its properties in Las Vegas in January 2024.

Corporate meeting and event planners will soon have another hotel and event space option to consider when hosting events in Indianapolis.

New convention facility offerings, fresh and extended partnerships, and philanthropic activities comprise the latest developments for several North American convention centers as summer turns to fall. Take a look: 

If you watched the Olympics closing ceremony in mid-August, you might have noticed some unique lighting displays happening in the crowd. That was the work of wireless lighting technology company PixMob, which distributed high-powered X4 LED wristbands to each of the event’s 70,000 fans and athletes. PixMob’s Moving Visual Transmitter technology essentially transforms audiences into interactive canvases, allowing for the projection of moving graphics onto crowds. 

In a boon for more sustainable corporate events, full-service venue management company ASM Global recently unveiled the country’s first fully electric conference center in Ithaca, N.Y.

Learning. Innovation. Community. Those are the key words cloud-based CRM software company Salesforce uses to describe its annual flagship conference, Dreamforce, touted as the world’s largest AI event and enterprise tech conference. Hosted every year in San Francisco and set for Sept.

At this year’s Connect Marketplace in Milwaukee, it wasn’t just the deal-making and networking that had the 3,000 attendees buzzing. The 2024 iteration of Connect’s largest event upped the game when it came to experiential moments—and they might’ve even stolen the whole show (hey, Lil Jon!).

In general, attendees go to conferences based on content, potential contacts, and convenience, not the attributes of the host convention center. However, the conference experience, which is strongly influenced by the venue, can be an important factor in an attendee’s decision to return to that event in the future. 

So, what do attendees want and expect in a conference experience?