industry-news

Life Cycle of a Giveaway

Exclusively sponsored by Honeycomb Strategies

Connecting with people to generate leads is an essential part of live exhibitions like trade shows and conferences. Traditionally, it's been easy to hand out stress balls, key chains and other cheap-to-produce swag to start that initial conversation. But – at what cost to the environment? And does that fidget spinner really provide the memorable impact you want it to go?

Let's explore what it takes to make a disposable tchotchke and discuss the values of an alternative.

Freeman Names Janet Dell as CEO When Bob Priest-Heck Retires in July

Freeman, a global events company, has revealed its CEO succession plan. Janet Dell, currently serving as the company’s president and COO, is set to step into the role of CEO, effective July 1, 2024, succeeding Bob Priest-Heck, who will retire after a remarkable 15-year tenure. He will continue as a member of Freeman’s board of directors.

Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more