Just because you can do something doesn’t mean you should. It’s important to be reminded of this as we get caught up in our ‘can do’ mode tackling projects for which we may not be the best qualified. If you imagine décor and music are all it takes to design experiences, my conversation with Julian Lwin, a spatial innovation and experiential design director, may change your perspective.
It’s that time again! Can you believe it’s been almost six months since our first quarterly reader survey?
I’ve always been better at the first two of the three “R”s (reading and ’riting, clearly not so much ’rithmetic), but I’m also going to go with the excuse of being so busy sourcing and writing articles that the time just flew by.
Our second reader survey is now available, and will be open through July 23.
In a world of networking events and big conferences, thinking of unique ways to make a lasting impression can be tough. Luckily, almost anything is possible when it comes to large-format printing and branding materials. Below are six out-of-the-box ways to use your conference signage to make a big splash with attendees.
Apps are the hot new way to communicate with your event attendees. In fact, many attendees have grown so accustomed to seeking information from apps that they expect your event to have one. But how can you tell if your app is truly successful at engaging their attention? And how can you improve it to deliver the results you want?
Strategic events change behavior, support sales cycles and bring marketing messages to life. With a clear goal and firm understanding of the event’s desired outcome, a strategic vision is brought into focus. This vision is the foundation of the strategic plan, upon which layers of details are built, all of which come together to create an experience.
Did you know that almost 50% of the plastic we produce is single use? This means it goes into landfill or worse, ends up in the ocean, where thousands of animals and ecosystems are suffering. According to the Ocean Conservancy, plastic has been found in more than 60% of all seabirds and 100% of sea turtle species. Ingesting plastic has life-threatening effects on wildlife and this plastic eventually ends up being digested by humans.
What is Structured Data?
Simply put, structured data is a way for web developers to help search engines understand the content of your page. It is markup added to a web page that tells a search engine like Google specifics about your page information. Google’s crawler can do amazing things but it can’t always pull the right information from a web page. For example, if you own a restaurant and have a website, Google can’t automatically decipher the name, address and hours for your restaurant without a little help.
Long ago, consultant Tom Gilb coined the term “mythodology” to describe erroneous but commonly held beliefs about how something should be done. Here are nine mythodologies about conferences.
Mythodology #1: We know what our attendees want to learn about.
I was the head of corporate events and travel for a tech company in Silicon Valley in early 2000. I managed a global team of professionals who managed over $5 million a year in event spend. We did great work, were paid well and, for the most part, loved what we did. When the internet bubble burst and 9/11 happened, we were forced to let droves of people go. My entire team was dismantled. I was crushed. Between survivor’s guilt and the uncertainty of the company’s future, it was a difficult time.
When you’re promoting a corporate event you can’t just take a bigger budget and throw it at the wall, hoping it’ll stick. Instead, you have to try to think beyond your comfort zone.
Having a strong strategy for promoting your event is critical to your success. You could have the best event in the world, but if your prospective audience doesn’t know about it, you - and they - will miss out.
