Brianna Long been managing and directing the marketing department at Thomas Printworks for more than 20 years. As Marketing Director, she coordinates advertising campaigns, customer promotions and store remodels. Brianna plays an instrumental role in the branding of the largest family-owned reprographics company in the nation.
In a world of networking events and big conferences, thinking of unique ways to make a lasting impression can be tough. Luckily, almost anything is possible when it comes to large-format printing and branding materials. Below are six out-of-the-box ways to use your conference signage to make a big splash with attendees.
As the most prominent area(s) of your event, drive home the branding with a large-format solution. A great way to do this is by covering all of the walls all walls with removable vinyl signage. This will not only grab attention but is a great solution for temporary rental spaces.
In a multi-level conference space, stairwells are an unsuspecting location to promote your company and conference brand. Try fully-wrapping the stairwells to showcase important messaging, sponsors and more for the event!
Though your presenters will have a projection screen, take advantage of the additional space up on the stage. Using a graphics wrap on a custom stage surrounding the screens is a great way to further personalize the area and make the stage feel extremely professional to attendees.
If your attendees are staying overnight for your event, reiterate your branding and messaging throughout their individual rooms. You can do this by bringing in static clings and mounting them in every attendee’s room.
Looking for some additional ways to make your space stand out, and get attendees engaged? Try these solutions:
The Howard Hughes Corporation put all of these to the test for their Annual Leadership Conference, put on for commercial real estate developers across the U.S. For this event, they wanted to have something different with print graphics that would set them apart from other conferences and live up to the theme of the event: “Make Extraordinary.”
With all of these unique branding solutions, attendees found it to be not only innovative but also engaging! Attendees even stated, “The messaging was everywhere around you; in the auditorium, on the golf course, in our own rooms. Even in the swimming pool. How could anyone not get the point?”
To start building out the plan for your next big event, find a local print graphics company and mention your favorite ideas to implement for your conference!
