The Impact of Social Media on Corporate Event Marketing
Corporate meeting planners are no stranger to pressure: coordinating innumerable details, managing massive budgets and dealing with the preferences, opinions and emotions of multiple stakeholders isn’t a job for the faint of heart. But after attending the recent IMEX America 2018 conference, it’s clear there’s a new challenge underway as the very notion of what it means to be a corporate meeting planner evolves to meet the demands of a changing world.