Because I’m a sustainability consultant, you may assume that I believe in human-caused climate change. Until recently, I’ve avoided talking much about climate change to my professional audience, because I want to avoid being polarizing or political.
If you’re a regular reader of my posts, you know that this year’s monthly columns explored ways to make 2019 the “Year of You.” From self-growth, reflection, healing, encouragement, forgiveness and accountability to our final topic – self acceptance and promotion.
As we get closer to year-end, our thoughts turn to holidays, peace, love joy, harmony, goodwill to all … and what better way to start your holiday season than by taking the CEN annual reader survey?
Our brief (less than 10 minute) reader survey drills down on the topics and types of content that you care about, and is also a great way to let us know if there is anything we’re missing — or anything we missed the boat on.
Social media success involves more than having tons of followers and likes. Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and, ultimately, customers. Here are the most vital stats for measuring the efficacy of your social media management.
Planning an event, whether it's a team-building trip, an outing for key clients or executives, or a conference, takes an enormous amount of organization. If you’re feeling overwhelmed by the to-dos piling onto your list, take a deep breath and remember that your work is worthwhile.
When we asked 14 of the smartest women in event technology to name the top tech trends for the coming year, two findings jumped out:
1) There is no single trend that will dominate discussion (though there are a couple that definitely got more mentions); and
2) There are a LOT of tech trends that event professionals will need to watch!
These 14 brilliant women actually provided 36 responses covering 17 different topics. There were a wide range of one-off answers, among them:
In January I committed to making 2019’s columns about YOU. From lifelong learning and goal setting to finding a support team and being accountable, we’ve covered a lot of ground. With the year 90% completed, how are you feeling in the present moment? Share your story by emailing me at christy@strategic.events.
When you search for a printing company across the globe, there will be so many to choose from that it could become really difficult to decide which company to get in touch with. You will find there are national-level as well as local companies offering the same service. Here are a few important points that will help you select the right company to ensure your printing and designing task is completed successfully.
Events are continuing to shift to incorporate more interactive and experiential programming. Company meetings and conferences are no longer one size fits all, consisting of fixed seating in front of a projector. As event planners explore facility options for their events, they look for a venue that allows them to create an immersive and memorable experience for attendees.
Probably the smartest copywriting rule I’ve ever heard is “begin with the end in mind.” As a writer, marketer, magician, father, husband and golfer, these six words are the secret to getting the important things done.
In the event planning world, it all comes down to “what do you want your guests to do/say/think/feel after the event?”
And if you’re hosting events for your clients and customers, what you want them to “do” is probably the most important. Ultimately, you want them to do something that will advance the sale.
That might look like this:
