5 Things to Avoid When Holding Online Meetings

Submitted by dwmenegus@corp… on Sun, 04/05/2020 - 20:06

Working from home is quickly becoming “the new normal.” The COVID-19 pandemic kicked the WFH movement into high gear, and many experts believe it will continue long after the crisis has passed (this article makes a solid case). But before we can optimize this new way of working, we’re going to have to get proficient at one of the biggest work-from-home fundamentals: the virtual meeting.

How to Transform Your Live Conference or Trade Show Into a Virtual Event

Submitted by dwmenegus@corp… on Sun, 03/29/2020 - 02:23

Sometimes the unexpected happens and event planners have to decide to downsize or cancel their events. But before you cancel, consider an alternative. We believe in the power of meetings. They’re where people bring together ideas and insights to inspire others.

10 Tips for Managing Your Online Events

Submitted by dwmenegus@corp… on Tue, 03/17/2020 - 21:48

With the recent influx of events moving to an online format, especially conferences, I wanted to share some tips on how to best manage your online event. Just like an in-person event, there should be great consideration given to the flow of the event and how the experience will be for your attendees.

Here are some of my tips for producing a great online event. Have your own tips to share? Please drop them in the comments!

Data-driven Insights Make the Business Case for Event Marketing

Submitted by dwmenegus@corp… on Mon, 03/16/2020 - 14:22

Hosting and exhibiting at events is a vital part of the marketing stack. It is also a big investment both in direct costs and staff time. If you don’t have visibility into the business impact your events deliver, it’s easy to err on either side of doing too many and getting questionable value or cutting back at the expense of potential client and revenue growth. The ability to show the value of events allows your team and the company to spend marketing dollars where it makes the most sense.

B2B Digital Event Amplification Strategies That Work: Part I

Submitted by dwmenegus@corp… on Mon, 03/02/2020 - 19:46

In an increasingly digital world, the in-person experience of an event can be a significant ROI-boosting differentiator. In fact, 80 percent of marketers believe live events are critical to their company’s success. For that reason alone, events should be a meaningful part of your overall B2B marketing strategy. But how do you make sure your events are a success?

Five Strategies to Evolve Loyal Clients Into Influential Fans

Submitted by dwmenegus@corp… on Thu, 02/20/2020 - 18:17

What’s your game? Whether it’s business or sports - everyone is trying to attract and engage fans; those die-hard, paint your face, play the fight song at your wedding kind of fans. Your business probably doesn’t have a fight song, but don’t you want die-hard stakeholders who would sing it at the top of their lungs if you did? Just like in sports, successful businesses are continuously cultivating their fan base: clients, employees, strategic partners and other high value stakeholders often through events.

6 Ideas for Sustainable Trade Show Swag

Submitted by dwmenegus@corp… on Sun, 02/16/2020 - 12:30

What’s worse than your swag being abandoned on a booth counter is your swag being thrown in the garbage on its way off the trade show floor. Not only is this a waste of your planning efforts and marketing dollars, but it’s also really bad for the environment. Think about all of those wasted foam squishy balls, plastic pens, paper pamphlets and post-it note pads waiting to be shipped off to a landfill. If we’re going to work on reducing, reusing and recycling in every other facet of life and business operations, we should also work on reducing waste at events, too.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more