The annual NFL Draft has become an event that cannot be ignored. The pundits love to talk about how they hate mock drafts. Then they love to point out that grades are pointless. But the public consumption and demand is such that there is no way any credible reporter or publication can avoid participating.
As business demands shift in the wake of the COVID-19 pandemic, many organizations have moved from hosting in-person meetings and events to virtual ones. Clearly, many businesses continue to move forward, even as many places remain closed. They are finding a new way to stay connected while properly socially distancing.
In fact, our data indicates a majority of internal and external meetings, including town halls and sales conferences, will be virtual for the next six months. Possibly longer. Since the outbreak of COVID-19, we’ve seen a 320% increase in demand for virtual events.
Given that a full 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events.
But what happens when those events go virtual? How can organizers ensure attendees still achieve their learning objectives, even without the face-to-face experience?
Just a few weeks ago, we were feeling optimistic about holding our yearly APAC and EMEA Unite conferences in March. What happened then, was out of our hands, with the COVID-19 pandemic spreading and turning the entire events industry upside down. We did not want to give up on Unite, so we sat together and worked on a virtual conference concept that would still cover the great content we were eager to share with our customer community.
How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.
Working from home is quickly becoming “the new normal.” The COVID-19 pandemic kicked the WFH movement into high gear, and many experts believe it will continue long after the crisis has passed (this article makes a solid case). But before we can optimize this new way of working, we’re going to have to get proficient at one of the biggest work-from-home fundamentals: the virtual meeting.
Sometimes the unexpected happens and event planners have to decide to downsize or cancel their events. But before you cancel, consider an alternative. We believe in the power of meetings. They’re where people bring together ideas and insights to inspire others.
With the recent influx of events moving to an online format, especially conferences, I wanted to share some tips on how to best manage your online event. Just like an in-person event, there should be great consideration given to the flow of the event and how the experience will be for your attendees.
Here are some of my tips for producing a great online event. Have your own tips to share? Please drop them in the comments!
Hosting and exhibiting at events is a vital part of the marketing stack. It is also a big investment both in direct costs and staff time. If you don’t have visibility into the business impact your events deliver, it’s easy to err on either side of doing too many and getting questionable value or cutting back at the expense of potential client and revenue growth. The ability to show the value of events allows your team and the company to spend marketing dollars where it makes the most sense.
We at Haute Dokimazo tout ourselves as a human-to-human company. RSA's most recent conference theme was "The Human Element." Our entire industry is based on face-to-face, person-to-person, and human-to-human. But what happens if you Google any of those terms right now?
