Mar 28, 2018
Connect Marketing, a division of Connect (a Tarsus Group company), has acquired the eTourism Summit from North American Journeys, Inc. Founded in 2000, eTourism Summit is the leading event and community that connects destination marketing professionals with best practices and innovations in digital media. Connect Marketing’s mission is to connect marketers with the products, services, people and ideas necessary to thrive in a rapidly evolving and highly competitive global marketplace. The acquisition of eTourism Summit supports this growing mission. The restricted attendance format of the… more
Mar 28, 2018
There are a number of events and activities taking place globally to celebrate Global Meetings Industry Day (GMID) on Apr. 12. However, many event professionals won’t have the ability to attend these face-to-face events. To help bring the celebration to you, Meeting Professionals International (MPI) and the Meetings Mean Business Coalition (MMBC) are collaborating to present a free, 12-hour livestream  of GMID events taking place around the world. The GMID Virtual Event will begin at 6 a.m. CDT on Thursday, Apr. 12 and will conclude at 6 p.m. CDT. This inaugural broadcast is designed to… more
Mar 22, 2018
April 12 marks Global Meetings Industry Day (GMID) 2018. GMID is a day for event professionals to celebrate the industry and reflect on the positive impact that meetings and events have – not just for business, but also for communities and individuals. The GMID 2018 slogan is “Real results, real impact, all around the world,” and in this spirit, leaders from across the industry are coming together to host and attend events that honor the power of face-to-face meetings. In 2016, the community came together to crowdsource lyrics for a GMID anthem. In 2017, the team at SongDivision put… more
Mar 19, 2018
A new research report on “The Rise of Midsize Cities in the Meetings Industry” in North America and Europe, commissioned by the IMEX Group and developed by Skift, examines how some midsize cities have positioned themselves as hubs for innovation or knowledge. The 44-page report covers how smaller cities have elevated their destination appeal through leveraging their local economies, tapping into innovation and developing multi-partner coalitions and new experiences designed to attract meeting and convention groups. The report claims that two primary factors are driving the shift towards mid… more
Mar 14, 2018
South By Southwest (#SXSW) with its thousands of attendees in the interactive, tech, film and music industries is THE place for brands to roll out the red carpet and show off their latest launches. This year’s event, held annually in Austin, Texas, did not disappoint, with several companies spending some serious cash to ensure they left an impression. The ones that hit it out of the park took the time to figure out an actual ‘experience’ that attendees would have, something that trade show and event organizers, as well as exhibitors, could take a page from. Here are the brand activations… more
Mar 13, 2018
Eventcore, a provider of enterprise-level event registration and technology solutions, recently completed a $4.1 million growth capital financing initiative. The funding will be used to accelerate sales and marketing and enhance product development to better serve the corporate events industry. The Seattle-based company was founded in the mid-1980s. It provides customized technical solutions and professional services for event registration, housing, content management and attendee engagement.   With this investment, eventcore plans to upgrade many of its internal systems and unveil several… more
Mar 06, 2018
Opus Agency, a provider of global event experiences, announced its acquisition of CRG Events on Mar. 6, 2018. Established in Seattle in 1984, CRG is known for its comprehensive event management service offering including event logistics, event registration and onsite management. CRG specializes in corporate conferences, meetings, product launches, roadshows, recognition/reward programs and tradeshow management. CRG clients include the Bill & Melinda Gates Foundation, Microsoft, Columbia Sportswear and Unity. Monte Wood, CEO of Opus, said that adding CRG to the Opus family was an easy… more
Mar 02, 2018
As the events industry continues to be tasked with making the case for the value of face-to-face meetings and events, a new report commissioned by the Events Industry Council (EIC) has been released that will not only help the industry drive that case home but also prove what it has long known to be true: the meetings and events sector is critical to a healthy and thriving national economy. According to the Economic Significance of Meetings to the US Economy, conducted by independent global advisory firm, Oxford Economics, and supported by the Meetings Mean Business Coalition and other… more
Mar 01, 2018
Global brand design and brand experience consultancy Elmwood has acquired digital design agency Framework Creative. The London-based agency specializes in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality. Framework Creative specializes in design for digital and immersive technology. Framework works directly with end-clients, as well as through other agencies having designed for clients like Ikea (through BWP Group), Virgin Holidays (through Big Bear X and YourStudio), Dell (through… more
Feb 22, 2018
The GDPR is currently among the top concerns for marketers at organizations across all industries. As technology continues to advance, data breaches are inevitable, so more and more security measures will be put in place in the effort to keep personal data safe. Event marketers who may not have technology backgrounds still need to know the many aspects of digital and data security that should be considered both internally and in their organizations’ contracts with suppliers, vendors, and partners. However, figuring out where to start and exactly how data security and related regulations… more