Nov 21, 2017
Versatility. Flexibility. A blank canvas. Corporate event planners are creative and seek event spaces that can accommodate their visions. Planners around the country identified key areas where flexibility is an integral feature of the venues they select. “The more constraints a venue has the harder it is on planners to create the vision the client would like to have for their guests,” said Courtney Lutkus, owner of Simply Radiant Events.   Space Planners want space that offers the ability to customize the experience or brand the atmosphere to make it unique. “Usually I am seeking to… more
Nov 20, 2017
Music is known to bring people together. Studies, including this one, have shown that music increases feelings of inclusion, connectivity, positive affect and also increases endorphin release – adding to those overall positive feelings. Furthermore, the study finds that singing together fosters social closeness, even in large group contexts where participants are strangers to each other. Incorporating music into corporate events is a great way to bring your audience together. Most event organizers play music to get attendees pumped up for a keynote or keep them awake in the afternoon. But… more
Nov 17, 2017
Corporate event professionals are always looking for new ways to provide attendees with memorable event experiences. We all know how stressful meetings can be and how much people appreciate a break from the crowds. Two frequent problems at events are never having enough rooms for everyone who wants to book a meeting, and even if attendees have a free hour, rarely is there any place for them to comfortably relax and recharge. It’s common to see conference photos of packed areas, with people camped out with their laptops in hallways and on the floor inside the meeting rooms. While this… more
Nov 14, 2017
From building houses through Habitat for Humanity and helping homeless pets at a local animal shelter, to helping victims of natural disasters and building bikes for underprivileged children, volunteer projects are becoming increasingly popular at meetings and conferences as companies look for ways to give back to their host communities. “(CSR teambuilding events are) a great way for people to get to know each other on a more personal level, have a little bit of fun, learn about each other and their personalities, and in a different setting rather than in an office or meeting room,”… more
Nov 07, 2017
The larger the organization and revenue stream, the more likely it is that the procurement or purchasing group will be involved with event spending. Large corporations typically have policies in place designed to help them save money and minimize both financial and legal risk. Any event with a budget greater than a certain threshold will trigger additional levels of purchasing request review and approval. Event and procurement teams often have opposite styles and mindsets. Procurement is traditionally commodity-driven, while events and marketing are all about services, which are often more… more
Oct 24, 2017
Meeting security is at the top of everyone’s minds right now. After the recent incident in Las Vegas, planners need to make sure that they – and their venues – are as prepared as possible to handle any emergency that may take place. The Exhibitions and Meetings Safety and Security Initiative (EMSSI) was launched in 2016 by the International Association of Venue Managers (IAVM), the International Association of Exhibitions and Events (IAEE) and the Exhibition Services & Contractors Association (ESCA). EMSSI’s mission is to protect the $283 billion U.S. meetings industry and the millions… more
Oct 02, 2017
Sourcing viable destinations and suppliers for your corporate meetings can be a challenge. It’s time-consuming and difficult to know whether you’re selecting the right venues and getting the best deals. That’s where convention and visitors’ bureaus (CVBs) and destination management organizations (DMOs) come in. A recent research study conducted by Destination Analysts, in conjunction with Destinations International (formally DMAI) and Miles Partnership, surveyed 569 planners, nearly half of whom are in the corporate sector. A mere 34.4 percent of corporate planners surveyed indicated that… more
"Stilted Chills" fabric structures
Sep 21, 2017
A lot of experiential event design these days goes hand-in-hand with event technology. But what about the non-technical visual elements of your event? Tension fabric structures can be used to add interest and excitement to event design. Fabric structures are lightweight (which means easy to pack and low cost to transport), add visual appeal, and can transform an environment into a memorable experience from the instant your attendees arrive.   Sculptural stretch-fabric structures can be used in variety of ways at events. Most commonly seen as dramatic backdrops and décor on keynote stages,… more
Sep 04, 2017
As a trade show organizer, you know the kind of attendee you want at your event: an influencer with buying power who actively participates and advocates for your show, an industry expert who comes every year and brings their friends, and an enthusiastic participant who possesses a robust digital presence and plays a key role in contributing positively to your show’s content and evolution. Just by their presence, such an attendee has the power to not only attract more exhibitors but also increase the brand value of your show, which in turn can result in drawing more attendees to your event.… more
Sep 03, 2017
Most companies often hire an advertising agency to execute their external messaging, but what about internal messaging? Encore Live, an event services company, has created the role of culture agency to help organizations deliver their internal messaging more effectively. The term “culture agency” was coined by Davis Ridley, Encore Live’s PR and marketing manager, to help prospective clients better understand the services that the agency delivers. A culture agency can be defined as a group of creative individuals dedicated to understanding a company’s unique culture and helping to execute… more